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The former makes people feel better with themselves and that you are more grateful when compared to the latter.
If you have to remind someone that they owe you one, chances are they don’t feel as if they do. Reminding them that they owe you a favor both makes the other person feel as if you’re trying to control them and it makes the other person feel as if you’re keeping a scorecard, and that’s fundamentally bad for relationships.
It’s best to ask one person instead of a group. Pick someone who you think can help you the most, or at least send individual requests to several people at once instead of dropping a line in a group chat.
Asking a group leads to the “diffusion of responsibility” phenomenon, where nobody feels like they have to help because they think someone else will.
... be specific about what you want.
Don't use phrases like “Can you do me a favor? ", because they are manipulative - they force someone to commit before you tell them what it is you need. A simple “Can you help me with [specific thing]?” will do.
When you ask for help, give the person some kind of timeframe or soft deadline. Phrases like “whenever you can” put more pressure on the person who is already doing you a favor.
It’s also nice to offer them a way out if you know they’re busy. It ensures your request for help doesn’t feel like a demand.