The concept has been around for decades now, and was popularized by a few books and celebrities (Oprah Winfrey, for example).
It's based on the Law of Attraction, which says that our minds are powerful tools that can turn thoughts and desires into reality.
The effectiveness of vision boards has yet to be thoroughly researched, but similar studies are inconclusive.
They can be goal-oriented (i.e. earning more money), or theme-related (a travel destination) or intuitive (you're not sure what you want so you just tear out pictures that appeal to you).
Spend a few minutes sitting still and thinking about your intention before starting the creative process.
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