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How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
1. Make sure everybody is onboard
Ideally, the entire team should be onboarded before making a website accessible (product owner, developers, designers).
It doesn't really work if there is only one person solely responsible for accessibility in an organization since that person will push against the goal of others to deliver fast.
Make sure that it is a priority to train others during the work day to avoid people not prioritizing learning due to time.
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132 reads
2. Identify critical and secondary user journeys
A critical or primary user journey is a basic flow everybody has to perform in order to use the app.
(E.g. Add an item to the card)
A secondary user journey is a flow only power users can perform.
(E.g. Change your profile avatar)
Identify the user journeys (primary and secondary) of your product to identify the future work to be done on the most important product areas.
Then, apply an accessibility checklist to each step of each user journey. Run through the checklist with every team member.
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21 reads
3. For the UX Designer
Steps each design has to confirm:
- Content has good color contrast (4.5:1 for smaller text, 3.5 for larger text, 14pt bold, 18pt regular)
- Tab order is identified
- Controls have accessible labels
- There are multiple ways to interact with the UI
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28 reads
4. For the Developer
What the developer should pay attention to:
- Tab order is logical
- Focus is properly managed and visible
- Interactive elements have keyboard support
- ARIA roles & attributes applied as needed
- Elements are properly labeled
- Testing is automated
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48 reads
CURATED BY
User Researcher, passionate about behaviours and building the right products. I 'stash' about research, self-development and education.
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