The Power of Repetition: the Secret of Successful Leaders - Deepstash
The Power of Repetition: the Secret of Successful Leaders

The Power of Repetition: the Secret of Successful Leaders


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The Power of Repetition: the Secret of Successful Leaders

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Repetition Is A Leader's "Best Friend!"

“I’ve already said it, why would I need to repeat it?”

It’s an innocent sounding thought, but it’s a dangerous one for any leader that wants to be truly effective. The power of repetition is any leader’s best friend.

Repeating yourself may seem annoying to you at first, but it’s important to make sure your key messages and actions are given a chance to sink in.


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"A friend of mine once paraphrased David Gergen, saying on the subject of repetition,

“If you want to get your point across, especially to a broader audience, you need to repeat yourself so often, you get sick of hearing yourself say it. And only then will people begin to internalize what you’re saying.”


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Get creative with your repetition.

Saying the same thing over and over again is not what repetition as a leader is about. That’s just annoying.

The power of repetition requires a bit more finesse and skill. It’s about finding multiple creative and effective ways to get the same idea across to your team.

Want to know the three action steps? Continue reading the next stash for the action plans.


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Reinforce your message in multiple ways.

Don’t just say something again and again, put it in writing, too.

Say it first and then put it in writing. If instead you put your message in writing first, there’s many potential risks of misunderstandings, perspectives or the tone of the message conveyed.

All these issues are easily avoidable by talking about it first.


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Make sure praise and positive reinforcement is fully understood.

The power of repetition is not just about fixing problems. It can also help you when you’re looking to praise and reward your team.

If you like work or actions you see, tell them! 

Consider Gallup’s findings as an example. In their research of thousands of managers and employees, they found:

“[Those answering “strongly agree to] “In the last seven days, I have received recognition or praise for doing good work” is responsible for a 10% to 20% difference in revenue and productivity.”


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Lead by example, repeatedly.

One of the best ways to create positive change is to look hard at your own work as an example of what you want to see. As Marcus Buckingham wrote in “First, Break All the Rules”:

“A manager has got to remember that he is on stage every day. His people are watching him. Everything he does, everything he says, and the way he says it, sends off clues to his employees. These clues affect performance. So never forget you are on that stage.”

When you want to tap the power of repetition, use YOUR example as a powerful piece of it.


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