Stop asking design candidates to redesign your product. It’s unfair and (worse) it’s ineffective. - Deepstash

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Asking for Demo work on own product for Free

Two companies asked young designer to do Take-Home Demo projects. Both companies asked her to do Demo projects on their own product. (right!) makes her feel a bit Queasy. 

There are better ways to confidently hire the best design talent, explains Daniel Burka, design partner at Google ventures.

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Unfair Practice

It's unfair to ask someone to do real work for free when you're dangling a carrot in front of them. Many great designers don't agree with you. If you ask a great candidate to do a Demo project on your own product, they might just walk away. 

If you ask a great candidate to do a Demo project on your own product, they might just walk away. Back to mail Online home. Back to the page you came from.

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Ineffective Strategy

You know a lot about your own product. You know things that are proven to work, things that were tried and didn’t work, things that are easy or hard to implement. When an outside designer comes in and makes suggestions, you will immediately see the holes. "isn’t that great? that will help me choose the best candidate!" not really.

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Instead, work together in-person on a great challenge

In-person design exercises are the second best way to gauge a designer's skills. You are hiring someone who can work with a team to identify the right problems, create the best solutions, and test the Real-World effectiveness of those choices. 

Work on a design exercise with the candidate and you will learn much more about her abilities.

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