Learn more about marketingandsales with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
20% of clients that give you 80% of your income
The main takeaway from the book The 4-Hour Workweek is to retain the 20% of clients that give you 80% of your income and let go of the clients who are giving you more work without the extra financial incentive.
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Embrace criticism
When a client is unhappy with your work, take the time to hear them out. Find out what is wrong and really listen to their concerns. Also, thank them for contacting you with criticism.
- If you see you’ve made a big mistake before the client has noticed, don’t cover ...
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Make them feel individual
No matter how many clients you take on, always make them feel as if they are individuals. The reason? All people like to feel special.
Anytime you can show interest in a client’s passions, you are showing that you care about them as individuals, leading to a poten...
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Maintain excellent communication standards
Communication is key for longevity in any type of relationship, and the client relationship is no different.
Always be very transparent when it comes to client work. They want to know you are on top of any projects they’ve given you. They want to be secure that they...
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Don’t forget the tiny details
How to do it:
- Look at your final product and research ways to improve it. Compare your final product against the competition
- Ask yourself how you can make your product stand out more
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Thank your client in a unique but relevant way
How to do it:
- Think of unique gifts that are relevant to your business.
- Order gifts in bulk and claim them as a business expense to save money.
- Ensure gifts are a surprise.
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Related collections
Other curated ideas on this topic:
The 80/20 approach vs. 10,000 hours rule
- The 80/20 method: You can get 80 % proficiency in a subject in about 6 - 12 months.
- The 10,000-hour rule: You can become an expert at something if you spend 10,000 hours of deliberate practice on it.
To go from zero to 80% (good enough) requires a different...
The Upside of the 80/20 Rule
The 80/20 Rule is like a form of judo for life and work. By finding precisely the right area to apply pressure, you can get more results with less effort.
Let’s let go of the myth that you have to spend to give:
- Gift your family with some small experiences, such as caroling, baking, watching It’s a Wonderful Life;
- Volunteer as a family at a homeless shelter.
- Make meaningful gifts. A video of memories. A scrapbook.
- Bake gifts.
- Have an experience instead...
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