Pain is part of the cost of successful knee surgery, but that doesn’t mean banging someone on the knee with a hammer is successful knee surgery. Culture is how a group does the things it does. It changes because people start doing things differently or start doing different things. The causality doesn’t go the other way.
You first need to change how the company is organized, managed, and led in light of its strategic goals. The goals themselves may need to change. A new culture then emerges as a byproduct of these changes.
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