Startups with brilliant ideas often forget that someone needs to sell them. Your sales animal needs to be the one on the front lines and have tons of charisma and a focus that instills trust in your customers
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The old product roll-out process is totally wrong for startups. That process is appropriate when customers are known and the market is well-defined. This is often not the case for startups. Customer development, then, is very important for startups, and there are a number of phases in the fra...
Part of establishing trust, or being able to convince someone, is sensing the different needs of different people.Β
It's often a good idea to send your draft material to someone you trust forΒ honest, constructive feedback.
Practice it in front of someone with a good eye and ear for impeccable delivery. Whatever you do, don't become defensive. Throw your ego out the door and apply what you learn.
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