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How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
“Those who tell the stories rule the world.”
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Stories makes us think and feel and are an essential drivers of change for humans.
Although it can be hard to tell a good story, in the modern world, storytelling is becoming essential. As we spend increasing amounts of time consuming content, businesses a...
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As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.
Stories help us hold attention, remember and persuade. Savvy
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Most CMOs think content is the future of marketing and that branded content is superior to PR, direct mail, and print advertising.
As the people get used to interacting with companies and most corporations start thinking of themselves as publishers, the de...
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The totalitarian-dystopian genre portrays a disturbing alternative world where powerful entities act to oppress and control citizens, violating fundamental values as part of the rule.
The dystopian narratives affect those who watch it in a profound way by changing their moral values....
Human beings are natural storytellers. We are familiar with stories that have been passed from generation to generation, such as Romeo and Juliet, or Hansel and Gretel.
The most powerful stories are the ones we tell ourselves. The truth within us has the power to s...
...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.
Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds a...
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