Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...

What's is neuromarketing?

Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.<ul><li>Music with powerful bass makes people attend to dark object</li><li>Music with high frequencies shift attention to light-color object</li></ul>

The effect of Sound/Color couple

It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention

The effect of the direction of model's face

It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend.

The "Smile Sells" effect

Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.

Package Design Effect

Customer can be affected by simple vs complex fonts.<ul><li>if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font</li></ul>Memory recall is significally boosted with complex font (For important information)

Simple/Complex font effect

Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget. 

What is Neuromarketing and how are brands using it to trick you into buying their products? These are some of the questions answered in this video. We also cover examples and practical applications of neuromarketing and how you can use it in your marketing and growth campaigns. Here is a link to the course shared on the video: An Introduction to Consumer Neuroscience & Neuromarketing www.coursera Dot org/learn/neuromarketing Interested in learning about all things marketing and growth? Find more on our blog: https://nogood.io/blog/

Understand yourself and those around you.

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Psychology

Discover the world of business and economics.

economics

Economics

marketingandsales

Marketing & Sales

strategy

Strategy

education

Learning & Education

What is Neuromarketing and how are brands using it to trick you into buying their products? 

These are some of the questions answered in this video. We also cover examples and practical applications of neuromarketing and how you can use it in your marketing and growth campaigns. 

Here is a link to the course shared on the video:
An Introduction to Consumer Neuroscience & Neuromarketing
www.coursera Dot org/learn/neuromarketing

Interested in learning about all things marketing and growth? Find more on our blog: https://nogood.io/blog/

If you want normal, we're NoGood for that.


NoGood

Neuromarketing: Hacking Into Consumers' Minds

The concept of Love Languages was originally developed by Dr. Gary Chapman and popularized by his 1992 book, The 5 Love Languages. Truity's 7 Love Styles assessment updates and expands the concept to put emphasis on what really matters in modern relationships.

The 7 love language

Feel special and valued when: their partner takes an interest in their hobbies and interests and makes an effort to enjoy activities together. The motivation here is togetherness, but it's about more than just spending quality time with a partner.

QUALITY TIME

Feel special and valued when: their partner gives them praise and compliments. For them, words are more important than deeds. They want to feel that their partner is paying attention to their personal qualities and the little triumphs of their lives

APPRECIATION

Feel special and valued when: their partner is able to connect with them and support them through tough emotions. This type feels loved when they receive caring support during emotionally challenging or vulnerable times.

EMOTIONAL

Feel special and valued when: when their partner shows generosity with finances in order to bring them joy. Treats and surprises are certainly part of this love style, but it is not limited to receiving gifts. Rather, it describes a larger desire for a partner who is willing to use their financial resources in a variety of ways to help and delight their significant other

FINANCIAL

Feel special and valued when: their partner values their intelligence, respects their opinion, and takes part in thoughtful discussion of important issues. It focuses more specifically on a meeting of minds and valuing each other's intelligence. People with the Intellectual love style like to connect through the mind.

INTELLECTUAL

Feel special and valued when: they are being touched and held by their partner; they love the sensate experience of physical intimacy. This is not just a code word for sex. Rather, it includes everything from erotic touch to hugs, hand-holding, foot rubs, snuggles and quick morning kisses.

PHYSICAL

Feel special and valued when: their partner takes care of the chores, pitches in with the household, and offers practical, everyday help to lighten the load.Rather than just helping out with the chores, the Practical love style is about going “above and beyond” with practical help, and doing things that are unexpected and specifically for the benefit of your partner.

PRACTICAL

In order to maintain a beautiful relationship, we should know our partners love language. How could we show that we care for them? By knowing their love language...

Truity's 7 Love Styles test reflects recent findings that show what contemporary couples need and expect in their relationships. Love is complex. What one person needs and expects from a romantic partner can be very different from what the partner naturally gives. But having different preferences for giving and receiving love doesn't mean a partnership is doomed. The key to

mentalhealth

Mental Health

problemsolving

Problem Solving

communication

Communication

loveandrelationships

Love & Relationships

The Seven Love Styles

"I’m not going to be the most successful person on the planet, nor do I want to be. I just want to be the most successful version of myself while working the least hard possible."

"Life hack: When in bed, meditate. Either you will have a deep meditation, or fall asleep. Victory either way."

"Doctors won’t make you healthy. Nutritionists won’t make you slim. Teachers won’t make you smart. Gurus won’t make you calm. Mentors won’t make you rich. Trainers won’t make you fit. Ultimately, you have to take responsibility. Save yourself."

"Choose the non-emotional response to any given situation and see how much easier your life becomes."

"Free education is abundant, all over the internet. It’s the desire to learn that’s scarce."

"If you want to be rewarded, you have to be irreplaceable.If you want to be irreplaceable, you have to be unique.If you want to be unique, you have to be authentic.If you want to be authentic, stop listening to everyone and everything elseIt’s drowning “you” out."

"Your goal in life is to find out the people who need you the most, to find out the business that needs you the most, to find the project and the art that needs you the most. There is something out there just for you."

"When building habits, choose consistency over content. The best book is the one you can’t put down. The best exercise is the one you enjoy doing every day. The best health food is the one you find tasty. The best work is the work you’d do for free."

personaldevelopment

Personal Development

motivationandinspiration

Motivation & Inspiration

habits

Habits

Naval Ravikant Quotes

"Your outcomes are a lagging measure of your habits. Your net worth is a lagging measure of your financial habits. Your weight is a lagging measure of your eating habits. Your knowledge is a lagging measure of your learning habits. “

Lagging Indicators

"Habits are the compound interest of self-improvement."

"You don't rise to the level of your goals, you fall to the level of your systems."

Your Systems

"An atomic habit is a little habit that is part of a larger system. Just as atoms are the building blocks of molecules, atomic habits are the building blocks of remarkable results."

Building Blocks

"The more pride you have in a particular aspect of your identity, the more motivated you will be to maintain the habits associated with it."

"The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become."

Who You Wish To Become

"The ultimate form of intrinsic motivation is when a habit becomes part of your identity."

"It's not about any single accomplishment. It is about the cycle of endless refinement and continuous improvement. Ultimately, it is your commitment to the process that will determine your progress."

Endless Refinement

"Every action you take is a vote for the type of person you wish to become."

"You don't have to be the victim of your environment. You can also be the architect of it."

Be The Architect

The #1 New York Times bestseller. Over 10 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: <ul><li>make time for new habits (even when life gets crazy);</li></ul><ul><li>overcome a lack of motivation and willpower;</li></ul><ul><li>design your environment to make success easier;</li></ul><ul><li>get back on track when you fall off course;</li></ul>...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

books

Books

James Clear is the author of "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones" He writes about habits, decision-making, and continuous improvement at jamesclear.com. His website receives millions of visitors each month and hundreds of thousands subscribe to his popular email newsletter.His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning. He is a regular speaker at Fortune 500 companies and his work is used by teams in the NFL, NBA, and MLB. Learn more at jamesclear.com

James Clear

Atomic Habits

Being unemployed in your twenties gives you freedom, and you feel like enjoying your life before the "real life" begins. But the dread of an unsecured future can be mentally draining.So it is better to build yourself in your twenties and build your identity capital by gaining real experience. Don't worry, start with a small job which you will enjoy, and build up from it.

Unemployment

If someone does a favor for you, they feel good about it and subconsciously they start liking you.As long as the help you ask for is not a burden for them, they will feel good about being good. So don't hesitate to ask for help.

The Ben Franklin Effect 

Don't just build your career around your passion blindly. You may end up being jobless, or barely making ends meet. The truth is that you have to work hard, no matter how passionate you are about something. Find something that is satisfying enough, so that you can work on it for a long time but also ensure that you will be sufficiently paid for that work.

Passion

If we only wanted to be happy, it would be easy; but we want to be happier than other people, which is almost always difficult since we think them happier than they are.

The most important decision in your life regarding your happiness is choosing whom you are going to marry. This single decision will greatly decide how happy you will be in the future. You are going to spend most of the rest of your life with your spouse. So put as much effort into this as you put in your career, instead of simply leaving it up to luck.

Marriage

Do not slide into a Living Relationship too soon. Many couples start living together casually just out of convenience or to spend more time together. While it is true that cohabitation might help you to understand your partner better, you should make sure that you are committed enough to that relationship. Otherwise, due to many years of living together, you might get locked in a relationship you don't want to be in.

Living Relationship 

What counts in making a happy marriage is not so much how compatible you are, but how you deal with incompatibility.

Our brains do not fully get matured until about the age of 25. So in your early 20s, you are more likely to act out of your emotional part of the brain-amygdala, instead of thinking rationally with your prefrontal cortex. Hence it is vital to decide anything only after carefully thinking about it.And in your twenties, your brain gets the last growth spurt for making new neural connections. So use it to learn important skills like controlling your anger, thinking rationally, coping to stress, etc.

Brain Development 

Inaction breeds fear and doubt. Action breeds confidence and courage. If you want to conquer fear, do not sit at home and think about it. Go out and get busy.

Confidence doesn't come from within. Instead, it comes from the things you have accomplished in the past. So don't sit around waiting to get confident.Push through the procrastination and do something you want to accomplish. And that will give you the confidence to do more things.

Confidence 

Fertility peaks in your late twenties. After that due to older sperm or lower-quality eggs along with poor hormone regulation, babies born to couples older than 30 are more likely to have neuro-cognitive disorders like autism, dyslexia, and lower intelligence.Hence it is important to plan kids earlier, preferably before your 30s to avoid any fertility related issues.

Fertility

Life continues even after your twenties. It is not the end of the world. Don't believe those Netflix shows which make it look like your twenties are all the time you have got to enjoy and to "live" your life.Statistically speaking, you still do have a lot of time to "live" your life after your 20s. Life is still fun and exciting after your 20s. Make a timeline and think about what you will be doing in your life in your 30s, 40s, or even older.

Not The End 

There is no formula for a good life. There is no right or wrong life. There are only choices and consequences.

A guide to adulthood. Practical and insightful. 

Contemporary culture tells us the twentysomething years don't matter. Clinical psychologist Dr Meg Jay argues that this could not be further from the truth. In fact, your twenties are the most defining decade of adulthood. The Defining Decade weaves the latest science of the twentysomething years with real-life stories to show us how work, relationships, personality, social networks, identity and even the brain can change more during this decade than at any other time in adulthood. Smart, compassionate and constructive, The Defining Decade is a practical guide to making the most of the years we cannot afford to miss.

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Science & Nature

The Defining Decade has changed the way millions of twentysomethings think about their twenties—and themselves. Revised and reissued for a new generation, let it change how you think about you and yours.Our "thirty-is-the-new-twenty" culture tells us the twentysomething years don't matter. Some say they are an extended adolescence. Others call them an emerging adulthood. In The Defining Decade, Meg Jay argues that twentysomethings have been caught in a swirl of hype and misinformation, much of which has trivialized the most transformative time of our lives.Drawing from more than two decades of work with thousands of clients and students, Jay weaves the latest science of the twentysomething years with behind-closed-doors stories from twentysomethings themselves. The result is a provocative read that provides the tools necessary to take the most of your twenties, and shows us how work, relationships, personality, identity and even the brain can change more during this decade than at any other time in adulthood—if we use the time well. Also included in this updated edition: <ul><li>Up-to-date research on work, love, the brain, friendship, technology, and fertility</li><li>What a decade of device use has taught us about looking at friends—and looking for love—online</li><li>29 conversations to have with your partner—or to keep in mind as you search for one</li><li>A social experiment in which "digital natives" go without their phones</li><li>A Reader's Guide for book clubs, classrooms, or further self-reflection</li></ul>

Meg Jay is an accomplished writer whose work has resonated with readers around the world. Meg Jay has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Meg Jay's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Meg Jay

The Defining Decade

"Thoughts are not Facts. They are a mix of opinions, judgements, stories, memories, theories, interpretations, and predictions about the future."-Dr. Julie Smith

Author Quote 

<a href="https://www.goodreads.com/book/show/58536046-why-has-nobody-told-me-this-before">Why Has Nobody Told Me This Before? </a>is a collection of a clinical psychologist’s best practical advice to combat anxiety and depression and improve our mental health in small increments, collected from over a decade of 1-on-1 work with patients.

Why Has Nobody Told Me This Before? - Book On Practical Advice 

Do you ever get anxious out of nowhere? I do. I keep lots of to-do lists to manage various aspects of my life, and most of the time, it’s a helpful thing. Sometimes, however, I think about all these different lists and the countless items on them, and I freeze. “So much to do! When am I going to do all of it?”

Book Overview 

According to <a href="https://doctorjuliesmith.com/">Dr. Julie Smith </a>, I’m not the only one this happens to, but the onset of anxiety and other negative emotions is never sudden — it just seems this way. Smith was the first professional psychologist to take to TikTok to share what she has learned in her work. In three short years, she’s amassed <a href="https://www.tiktok.com/@drjuliesmith">over four million followers </a>, and in 2022, she published a collection of her best advice.

<a href="https://www.goodreads.com/book/show/58536046-why-has-nobody-told-me-this-before">Why Has Nobody Told Me This Before? </a>became an instant bestseller, covering topics like depression, motivation, grief, fear, stress, and meaningful living. The book gently shows us how to regain, improve, and maintain our mental health in baby steps.

<ol><li>Emotions result from unmet needs, and it is those needs we must identify. </li><li>You can break out of low-mood cycles with “good enough” decisions. </li><li>If you feel an acute rush of anxiety, try “square breathing.” </li> </ol>Your mental health matters. Let’s learn how to take good care of it!

Top 3 Book Lessons

Emotions don’t just magically appear out of thin air. Like a river, emotions must have a source. According to Dr. Smith, they always result from unmet needs. Therefore, if we want to handle our emotions well, we must identify and address those needs. As a result, the emotions will pass.

Lesson 1: Emotions Result From Unmet Needs

For example, if you over-ate at dinner, woke up at night with dry-mouth syndrome, and only got six hours of sleep, it’s no surprise you are grumpy in the morning. But even if it’s not a biologically obvious lack, our feelings always have an origin. In the case of my sudden <a href="https://fourminutebooks.com/anxiety-at-work-summary/">to-do list anxiety </a>, for example, it might come from me not feeling as if I’ve done enough for the day.

“Feelings aren’t just in your head,” Dr. Smith says. They can come from inside your body, the state of your household, your current circumstances, things that happened in the past, and of course the people you interact with. To draw out your unmet needs, Smith recommends asking yourself several questions, maybe even <a href="https://fourminutebooks.com/the-bullet-journal-method-summary/">journaling </a>about them on the regular:

<ul><li>What are your exact thoughts when a bad mood pops up? </li><li>When do these thoughts usually occur? </li><li>In what setting? </li><li>Do you feel any other physical sensations to go along with your bad mood? </li><li>What have you done in the last few days leading up to feeling bad? </li> </ul>

Ask questions, find answers. Discover the unmet needs behind your feelings, and address those needs directly. Even if you decide not to do anything about them in some cases, going to the source of your emotions will help you manage them more gracefully.

The problem with bad moods is that they love to stick around. We feel tired after work, so we eat half a bag of chips — only to then kick ourselves for making <a href="https://fourminutebooks.com/how-not-to-be-wrong-summary/">the wrong decision </a>, which makes us even more likely to reach for yet another emotional band-aid.

Lesson 2: Make “Good Enough” Decisions

The trick to getting out of such a spiral, Dr. Smith says, is to stop expecting perfection of yourself and make a “good enough” decision. “Good enough” decisions allow us to move forward in the right direction without setting unrealistic expectations . Thus, they help us build confidence without overwhelming us.

Returning to my to-do list anxiety, instead of vowing I will complete every item on one of my lists, I can just say, “this project is important right now, so let me check off one item here and go from there.” As for your chips-eating bender, you could try making yourself a cup of tea to calm down. Better yet, according to Smith, make drinking tea after you get home from work a habit!

The point of “good enough” decisions is not to solve our problems in one go. It is to show us change is possible, to make us feel good about moving in the right direction, and to lay the foundation for <a href="https://fourminutebooks.com/better-than-before-summary/">better habits </a>that will, one day, work for us on autopilot.

Unlike a groggy morning that can be countered with some coffee, anxiety is often a longer-term problem. We’ll have to deal with it step by step. Dr. Smith gives an example of someone who became uncomfortable with large crowds during the <a href="https://fourminutebooks.com/pandemic-summary/">pandemic </a>but then started avoiding public transport, the supermarket, and, eventually, leaving the house altogether. How can that person get back to normal? In small increments, Smith suggests. Try the supermarket first. Then take a train. And so on.

Lesson 3: A Way To Handle Acute Anxiety 

But what if you end up frozen solid in front of the pinto beans shelf on your first day “back to reality?” Smith offers a useful technique for that too: square breathing. Here’s how it works:

<ol><li>Find something square. Anything with four corners. It could be a window, a cereal box, or your wallet. </li><li>Stare at the bottom left corner, and breathe in . </li><li>Count to four and slowly move your eyes to the top left corner . </li><li>Hold your breath for four seconds as you wander towards the top right corner . </li><li>Breathe out while counting to four as you move to the bottom right corner . </li><li>Breathe in as you return to the bottom left corner, and repeat . </li> </ol>

“Courage precedes confidence,” Dr. Smith says. So build it in small steps, and if you ever catch yourself panicking, give “square breathing” a try. The corners of the object will distract you, and a few cycles of deep breathing will come with an instant feeling of calm. The only thing you’ll be left wondering about is: Why has nobody told me this before?

Dr. Smith has walked the walk. She’s been a clinical psychologist for over a decade and has treated hundreds of patients in her practice. <a href="https://www.goodreads.com/book/show/58536046-why-has-nobody-told-me-this-before">Why Has Nobody Told Me This Before? </a>is a warm, concise, brilliant collection of the most effective, immediately practical tips she routinely gives to her clients. If you wish to understand yourself better and improve your mental health, give this book a chance — and if you’re struggling with something deeper and more serious, please don’t be afraid to <a href="https://www.wearespur.com/org/mentalhealthhub">ask for help </a>.

Why Has Nobody Told Me This Before? - BooReview

The 23-year-old, overworked student who puts too much pressure on herself, the 38-year-old new mom who is struggling with postpartum issues, and anyone who feels constantly stressed at work.

Who would I recommend our Why Has Nobody Told Me This Before? 

Why Has Nobody Told Me This Before? - Book On Practical Advice

Read our summary of Why Has Nobody Told Me This Before? by Dr. Julie Smith for 3 immediately actionable tips to improve your mental health.

health

Health

Why Has Nobody Told Me This Before Summary

Every psychology field is in quest of finding the answer to the biggest question- "What to do in this human life to achieve a good life"<ul><li>The Humans, just like other animals , wants to "survive". As they say - "Survival of the fittest"</li><li>But in this modern time, survival is not just limited to "Physical protection" but has developed a broad sense in the form of "Mental" & "Emotional" protection.</li></ul>Now going back to our question, what is essential to SURVIVE (=Mentally+Emotionally+Physically)Or what to do to achieve a GOOD life

The Biggest Question

Human life is like a rollercoaster ride, having ups and downs .<ul><li>But the thing that separates us from animals, is the "Consciousness" -The power of taking "better" decisions based on previous outcomes of our actions & experiences from surroundings .</li><li>Humans sometimes take such decisions that lead to REGRET , these are the decisions that got stuck in our subconscious memory & haunts for life.</li><li>So the GOOD life we are talking about is, in which -</li></ul>"We have more PROUD on our DECISIONS than REGRET"

What Does It Mean To "GOOD" Life

Based on various studies , our decisions are mostly influenced by our surroundings.Surroundings includes-<ul><li class="ql-align-justify">Type of people </li><li class="ql-align-justify">Some materialistic things (having emotional connect)</li></ul>Let's discuss them one by one

How To Make Our Decisions "Good"

There are two types of people in every human life -<ul><li>Permanent</li><li>Temporary</li></ul>Permament - It includes Parents , Brother, Sister i.e people that will never leave you in life, these are the connections that are bound with you since when you are born.Temporary - They exists for "short period of time" in your life, but sometimes make big impact on your decisions ,this impact can be positive or negative towards a certain situation related decision based on experience you got from those people .

1) People

Some things make shisfts in our decisions due to the connection of them with some "Emotions" or sometimes "People" . Things let us remember that MEMORY related to past experience or learning ANDContribute much more to our future DECISIONS

Materialistic Things 

When you took the RIGHT DECISION based on past experiences ,or a decision with most probability of success ,ThenThings start to assemble themselves according to our plan, &Even if they don't ,they may bend us to a different perspective of the reality & we can learn from those decisions.

Afterall, "DECISIONS ARE LEARNING

"Decision" are the root cause of actions we took in our life, so ,taking "Good" decisions is important . But How our decisions get influenced that may lead to a "good" or "bad" decision is what we tried to find

philosophy

Philosophy

mindfulness

Mindfulness

How to know, What to do?

In the middle of the 20th century, philosopher and professor Karl Popper found himself mystified by the beliefs and methods of the otherwise intelligent and rational people around him.“I found that those of my friends who were admirers of Marx, Freud, and Adler were impressed by a number of points common to these theories, and especially by their apparent explanatory power. These theories appear to be able to explain practically everything that happened within the fields to which they referred.”

“Theories Of Everything”, Valid For Forever

”Once your eyes were thus opened you saw confirmed instances everywhere: the world was full of verifications of the theory. Whatever happened always confirmed it.”

This last sentence should ring some alarm bells for many readers — it’s a very simple description of confirmation bias. Basically, when we gain a perspective or theory, we tend to interpret everything as confirming that idea. Whatever seems to contradict it is tossed aside or somehow contorted to fit our beliefs.Popper saw this problem inherent in many theories — both in the physical and social sciences, and in other realms as well. After all, if we find evidence that seems to contradict our beliefs, we should be stopping to see if perhaps we need to abandon or modify our belief.

The Problem: Seeing Confirmed Instances Everywhere

As a way to cure this ill of self-confirming theories and belief systems, Popper came up with what is now called falsificationism: the idea that a theory or belief system can only be scientific if it clearly lays out what specific evidence would prove it wrong. Basically, if we’re going to claim that we know something, we have to be willing to admit that we could be wrong about it. More than that, we have to lay out what kind of evidence would prove us wrong. We have to make ourselves falsifiable.

The Cure: Falsificationism

Adopting an attitude of falsifiability does a few key things:<ul><li>it helps us to avoid many cognitive biases that can hinder intellectual growth and good decision making</li><li>it makes us clearer thinkers by forcing us to be specific about what we think we know, and what evidence we have</li><li>it boosts our creative thinking by making us naturally more receptive to new ideas and helping us more quickly process them</li></ul>

Why Is Falsification Important?

Our minds tend to run headlong toward safety and comfort. This is true with regards to physical safety and comfort —but it’s also true of intellectual safety and certainty. If we feel like we know something for sure — like we have a firm grasp of it — we want to hold on to that feeling.And because we want to hold on to that feeling, we tend to manufacture certainty by either stopping the search for new information (fearful that it might endanger our feeling of certainty) or interpreting new information in a way that keeps supporting our feeling of certainty.

Why Doesn’t Falsification Come Naturally To Us?

The falsifiability mindset is all about thinking through the implications of beliefs, judgments, and decisions. It’s about curbing our craving for certainty. Adopting this mindset is as easy as picking up a simple practice.For the decision that you’re making, take out a clean sheet of paper, and draw a line down the middle.On the left side, write at the top﻿ “What I Believe to Be True.”On the right side, write at the top “What Would Prove Me Wrong.”

A Simple First Step To Making Ourselves Falsifiable 

That left side could be anything. It could be something personal and low-stakes, like “I should buy the new iPhone model” or something more substantial, like “global warming is the result of human industrial waste interacting with the atmosphere”. The right side is where we will have to do a bit of thinking. That’s where this practice can yield dividends. Having to understand what would prove us wrong forces us to do 3 important things:<ul><li>clarify what our actual belief is</li><li>confront the possibility that we could be wrong</li><li>tacitly commit to changing our mind under some specific conditions</li></ul>

Do Right By The Right Side

Adopting the falsification mindset is simple. Like any exercise in thinking, it helps if you write it out, but that’s not totally necessary.<ul><li>For any belief you have, ask what it would take for you to change your mind</li><li>Be specific about what evidence would make you change your mind</li><li>Seek out that evidence, and be willing to change your belief if you find it</li></ul>

How You Can Adopt A Falsification Mindset

Adopting the falsification mindset can be a game changer for an important life decision. But it also works for smaller beliefs and judgments.Just ask yourself how you could be proven wrong — about any old belief you have. Are you researching a big purchase? If so, what discovery would cause you to cancel the purchase? Are you working toward a professional goal? If so, what new facts or experiences would convince you that this is the wrong goal?We all have lots of hidden biases that can be examined this way.

Be Your Own Challenger

“A theory that explains everything, explains nothing.”

Whenever a theory appears to you as the only possible one, take this as a sign that you have neither understood the theory nor the problem which it was intended to solve.

A rationalist is simply someone for whom it is more important to learn than to be proved right; someone who is willing to learn from others - not by simply taking over another’s opinions, but by gladly allowing others to criticize his ideas and by gladly criticizing the ideas of others.

The more we learn about the world, and the deeper our learning, the more conscious, specific, and articulate will be our knowledge of what we do not know; our knowledge of our ignorance. For this indeed, is the main source of our ignorance - the fact that our knowledge can be only finite, while our ignorance must necessarily be infinite.

“In so far as a (scientific) statement speaks about reality, it must be falsifiable; and in so far as it is not falsifiable, it does not speak about reality.”

Here's a simple practice that can boost your intelligence, help you avoid cognitive bias, and maybe even be happy to prove your own ideas wrong.

How We Can Overcome Confirmation Bias: By Adopting A Falsification Mindset

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