Psychology - Page 236
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Illusory Truth Effect I do not claim to have created this. Please follow @blakeaburge for this type of content.
Psychologists and behavioral economists have established that humans exhibit a number of fairly predictable biases in their decision making. For example, when offered a menu, people generally choose one of the first items on it or the very last item.
A seminal book on negotiating strategy and tactics. It has step-by-step instructions for reaching agreements that benefit both parties.
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