<p><strong>Transparent communication is key to a successful and efficient company culture. </strong></p><p><br></p><p>This is true when you need to announce big news (key hires, funding, etc.) to your team that will make them feel confident about the direction of the company.</p>

Transparent communication contribute to company culture

<ul><li><strong>Have a dedicated Slack Channel for sharing news</strong> with employees to ensure everyone is in the know.</li><li><strong>Get employees involved before</strong> the decision is made.</li><li>Communicate big news by <strong>announcing it via Facebook live</strong> and invite employees to participate.</li><li><strong>Use a centralised website hub</strong> where all important information is stored.</li><li><strong>Have a specific day in the week or month to make announcements</strong>, and have other general conversations.</li><li>Send news out in an <strong>email or a monthly newsletter</strong>.</li><li><strong>Announce it as early as possible</strong>.</li><li><strong>Build communication into your culture</strong>. If you don't have one, start now.</li></ul>

Tips to share big news in a small business

<img width="660" height="370" src="https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2021/10/transparent-communication-about-company-news--850x476.png?ezimgfmt=rs%3Adevice%2Frscb12-1" alt="transparent communication about company news"><p dir="ltr">The secret to a successful and efficient company culture is transparent <a href="https://smallbiztrends.com/2016/06/10-tips-better-internal-external-business-communication.html" dir="ltr">communication</a>. This is especially true when you need to announce big news to your team in a way that will make them feel confident about the company’s direction and decisions.</p><p>To help you do this, a panel of Young Entrepreneur Council (YEC) members answered the following question:</p><p><strong>“How can small businesses be more transparent when communicating big news (key hires, funding, etc.) to their employees? What’s one strategy they could use?”</strong></p><p>Here are some methods they recommend you follow.</p><h3>1. Have a Dedicated Slack Channel</h3><p dir="ltr">“This team collaboration tool is perfect for sharing news with employees. Create a channel in Slack for all employees to keep up on company news. It can take time to pull together a company-wide meeting, particularly if employees work different shifts or are spread across locations (or working remotely). A Slack channel used for this purpose keeps everyone in the know in a timely manner.” ~ <a href="https://yec.co/u/1c98d4db-2ccf-4035-9442-089abf261bcb" rel="nofollow noopener noreferrer" dir="ltr">Jonathan Prichard</a>, <a href="http://www.mattressinsider.com/" rel="nofollow noopener noreferrer" dir="ltr">MattressInsider.com</a></p><h3>2. Get Employees Involved Before the Decision Is Made</h3><p dir="ltr">“Honestly, if you are a small business, many of the employees you would be ‘sharing’ this news with should be in on the decision-making process in the first place. If you have a culture of sharing and inclusion, then you won’t need to blast big news via email; your employees will have been on the ground floor of making such an important decision and will be excited about what this means for the company.” ~ <a href="https://yec.co/u/47a7987e-0a9c-45e9-a30b-1119b0b0947e" rel="nofollow noopener noreferrer" dir="ltr">Ashley Sharp</a>, <a href="http://www.dwellwithdignity.org/" rel="nofollow noopener noreferrer" dir="ltr">Dwell with Dignity</a></p><h3>3. Host a Facebook Live</h3><p dir="ltr">“One way small businesses could be more transparent when communicating big news to their employees is by announcing the news via Facebook Live. It can be hosted by the CEO of the company and they can invite all employees to participate and ask as many live questions around the topic as they feel necessary.” ~ <a href="https://yec.co/u/807395ff-40f9-45e4-8818-eeafde26021f" rel="nofollow noopener noreferrer" dir="ltr">Alfredo Atanacio</a>, <a href="http://www.uassistme.co/" rel="nofollow noopener noreferrer" dir="ltr">Uassist.ME</a></p><h3>4. Create a Continuous Information-Sharing Loop</h3><p dir="ltr">“Try to create a continuous information-sharing loop with your team. Find a time and place that works for everyone, that allows the team members to vent and relax, and use it as an opportunity to also discuss and share the latest announcements. Using that time to both laugh and address issues will create a stronger, more transparent culture in the long run — and a loyal team.” ~ <a href="https://yec.co/u/98f5e443-a75c-473c-9aa5-2d3d279ce49d" rel="nofollow noopener noreferrer" dir="ltr">Blair Thomas</a>, <a href="https://www.emerchantbroker.com/" rel="nofollow noopener noreferrer" dir="ltr">eMerchantBroker</a></p><h3>5. Share It Via a Direct Source</h3><p dir="ltr">“Shoot the news straight to them. Give them a link to the article or otherwise give them the actual source. That way, they won’t think that it’s been watered down in some way, shape or form.” ~ <a href="https://yec.co/u/34375c17-2b37-44e7-a5fc-0477d666b215" rel="nofollow noopener noreferrer" dir="ltr">Andrew Schrage</a>, <a href="https://www.moneycrashers.com/" rel="nofollow noopener noreferrer" dir="ltr">Money Crashers Personal Finance</a></p><h3>6. Use a Centralized Website Hub</h3><p dir="ltr">“Our company communicates big news via our website hub. This includes other important information such as holidays, onboarding documents, organizational charts and more so everyone’s on the same page and knows what to expect. It’s one place with all the information our employees need to work with us.” ~ <a href="https://yec.co/u/9a0d98e2-304b-47cc-a4f1-699c2f53e97e" rel="nofollow noopener noreferrer" dir="ltr">Stephanie Wells</a>,<a href="https://formidableforms.com/" rel="nofollow noopener noreferrer" dir="ltr"> Formidable Forms</a></p><h3>7. Earmark a Recurring Time to Share News</h3><p dir="ltr">“Have a specific day in the week or month that you can use to make announcements, talk about big decisions, share updates and goals, celebrate milestones or have a general face-to-face conversation with your employees. We generally do that in Townhall. Having such a system helps you create a continuous information-sharing loop and keeps things transparent.” ~ <a href="https://yec.co/u/57852fca-80d5-4099-968a-cd2d301a8d39" rel="nofollow noopener noreferrer" dir="ltr">Josh Kohlbach</a>, <a href="https://wholesalesuiteplugin.com/" rel="nofollow noopener noreferrer" dir="ltr">Wholesale Suite</a></p><h3>8. Send It Out in an Email</h3><p dir="ltr">“This is pretty simple. When you have a mixed remote and in-house team, do an email blast. Be concise and clear about the real changes in, say, chain of command, job title or personnel. Sometimes the most important details can get lost in the mix if you call a meeting. Play to a short attention span and be clear about the real impact of the changes.” ~ <a href="https://yec.co/u/69058364-4860-497e-892e-fc4a4a9df477" rel="nofollow noopener noreferrer" dir="ltr">Tyler Bray</a>, <a href="http://thetrailerpartsoutlet.com/" rel="nofollow noopener noreferrer" dir="ltr">TK Trailer Parts</a></p><h3>9. Create a Monthly Newsletter</h3><p dir="ltr">“One way we communicate with our team is through a monthly newsletter. We include all of the latest updates from our various brands and what we have in store for them next. We also include a section about new hires, partners and acquisitions. At the end of the email, we encourage our team to respond if they have questions or want to know more about a specific topic mentioned in the email.” ~ <a href="https://yec.co/u/32ee32ad-8acf-4da7-a11d-1006c5f4aefd" rel="nofollow noopener noreferrer" dir="ltr">John Turner</a>, <a href="https://www.seedprod.com/" rel="nofollow noopener noreferrer" dir="ltr">SeedProd LLC</a></p><h3>10. Tailor the Mode of Communication to the Announcement</h3><p dir="ltr">“It is important to have different modes of communication to effectively communicate with your employees and allow them to respond in an appropriate fashion. For example, we have a weekly newsletter to the entire organization for weekly organization updates, while we also hold monthly Zoom meetings with the entire company to introduce the new hires and have discussions around larger updates and news.” ~ <a href="https://yec.co/u/25b3a200-68c0-4a7c-88c4-f2d2f8d4506f" rel="nofollow noopener noreferrer" dir="ltr">Ryan D Matzner</a>, <a href="http://fueled.com/" rel="nofollow noopener noreferrer" dir="ltr">Fueled</a></p><h3>11. Discuss With Key Company Leaders First</h3><p dir="ltr">“First, big news should be discussed in advance with key members of the company. Get buy-in before the event happens. After the event happens, start filtering the news out during team meetings, email, in-person meetings or a web conference. If it is positive news or bad news, then plan a specific meeting to discuss. Be ready for questions and answers.” ~ <a href="https://yec.co/u/217e06e6-ed52-4399-978c-1be558cf1846" rel="nofollow noopener noreferrer" dir="ltr">Peter Boyd</a>, <a href="https://www.paperstreet.com/" rel="nofollow noopener noreferrer" dir="ltr">PaperStreet Web Design</a></p><h3>12. Hold a Quick Company-Wide Meeting</h3><p dir="ltr">“In our company, we like to hold a quick company-wide meeting whenever we have to announce any big news to our employees. This gives you the chance to talk to your employees face-to-face so they can clear any questions or doubts right there if there are any. Also, I believe it’s better to announce any such news on your own instead of relying on any third-party communication channel.” ~ <a href="https://yec.co/u/223592d7-2cae-45a6-8809-970ce84a2691" rel="nofollow noopener noreferrer" dir="ltr">Thomas Griffin</a>, <a href="https://optinmonster.com/" rel="nofollow noopener noreferrer" dir="ltr">OptinMonster</a></p><h3>13. Invite Regular Feedback from Employees</h3><p dir="ltr">“Businesses can be more transparent with their employees by welcoming regular feedback. Whether anonymous or not, feedback can give you vital information about how to improve the company’s transparency and how everyone can be more open with each other. You can hold a meeting to specifically address the issue or send a more casual email to collect employee feedback and do better.” ~ <a href="https://yec.co/u/ceb8f6b2-b53a-44fa-a099-a995fe273dd8" rel="nofollow noopener noreferrer" dir="ltr">Jared Atchison</a>, <a href="https://wpforms.com/" rel="nofollow noopener noreferrer" dir="ltr">WPForms</a></p><h3>14. Announce It as Early as Possible</h3><p dir="ltr">“Telling your employees about important news early on is important. Before you make major announcements to the public, it’s good to share them with the people in your business first. In this way, you show that you value them and that you’re transparent. Also, you can ask them to support your announcements by engaging with them via social media and other means.” ~ <a href="https://yec.co/u/269eda23-a257-4344-b50b-175542cfe077" rel="nofollow noopener noreferrer" dir="ltr">Blair Williams</a>, <a href="https://memberpress.com/" rel="nofollow noopener noreferrer" dir="ltr">MemberPress</a></p><h3>15. Build Communication Into Your Culture</h3><p dir="ltr">“If you don’t have one, start building now. You want to have a way of collaborating with your team members on projects while getting feedback during the process. How else are you going to know a team member has a better way of executing an idea? Or that your plan is bad? You build such a level of trust that can withstand hard times.” ~ <a href="https://yec.co/u/50b0aede-0db6-4249-acb2-5c5a7427b57b" rel="nofollow noopener noreferrer" dir="ltr">Samuel Thimothy</a>, <a href="https://www.oneims.com/" rel="nofollow noopener noreferrer" dir="ltr">OneIMS</a></p><p><em><small>Image: Depositphotos</small></em></p>

The secret to successful company culture is transparent communication. This is especially true when you announce big news to your team.

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Corporate Culture

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<p dir="ltr">The secret to a successful and efficient company culture is transparent <a dir="ltr" href="https://smallbiztrends.com/2016/06/10-tips-better-internal-external-business-communication.html">communication </a>. This is especially true when you need to announce big news to your team in a way that will make them feel confident about the company’s direction and decisions. </p>

<p>To help you do this, a panel of Young Entrepreneur Council (YEC) members answered the following question: </p>

<p><strong>“How can small businesses be more transparent when communicating big news (key hires, funding, etc.) to their employees? What’s one strategy they could use?” </strong> </p>

<p>Here are some methods they recommend you follow. </p>

<p dir="ltr">“This team collaboration tool is perfect for sharing news with employees. Create a channel in Slack for all employees to keep up on company news. It can take time to pull together a company-wide meeting, particularly if employees work different shifts or are spread across locations (or working remotely). A Slack channel used for this purpose keeps everyone in the know in a timely manner.” ~ <a dir="ltr" href="https://yec.co/u/1c98d4db-2ccf-4035-9442-089abf261bcb" rel="nofollow noopener noreferrer">Jonathan Prichard </a>, <a dir="ltr" href="http://www.mattressinsider.com/" rel="nofollow noopener noreferrer">MattressInsider.com </a> </p>

2. Get Employees Involved Before the Decision Is Made

<p dir="ltr">“Honestly, if you are a small business, many of the employees you would be ‘sharing’ this news with should be in on the decision-making process in the first place. If you have a culture of sharing and inclusion, then you won’t need to blast big news via email; your employees will have been on the ground floor of making such an important decision and will be excited about what this means for the company.” ~ <a dir="ltr" href="https://yec.co/u/47a7987e-0a9c-45e9-a30b-1119b0b0947e" rel="nofollow noopener noreferrer">Ashley Sharp </a>, <a dir="ltr" href="http://www.dwellwithdignity.org/" rel="nofollow noopener noreferrer">Dwell with Dignity </a> </p>

<p dir="ltr">“One way small businesses could be more transparent when communicating big news to their employees is by announcing the news via Facebook Live. It can be hosted by the CEO of the company and they can invite all employees to participate and ask as many live questions around the topic as they feel necessary.” ~ <a dir="ltr" href="https://yec.co/u/807395ff-40f9-45e4-8818-eeafde26021f" rel="nofollow noopener noreferrer">Alfredo Atanacio </a>, <a dir="ltr" href="http://www.uassistme.co/" rel="nofollow noopener noreferrer">Uassist.ME </a> </p>

4. Create a Continuous Information-Sharing Loop

<p dir="ltr">“Try to create a continuous information-sharing loop with your team. Find a time and place that works for everyone, that allows the team members to vent and relax, and use it as an opportunity to also discuss and share the latest announcements. Using that time to both laugh and address issues will create a stronger, more transparent culture in the long run — and a loyal team.” ~ <a dir="ltr" href="https://yec.co/u/98f5e443-a75c-473c-9aa5-2d3d279ce49d" rel="nofollow noopener noreferrer">Blair Thomas </a>, <a dir="ltr" href="https://www.emerchantbroker.com/" rel="nofollow noopener noreferrer">eMerchantBroker </a> </p>

<p dir="ltr">“Shoot the news straight to them. Give them a link to the article or otherwise give them the actual source. That way, they won’t think that it’s been watered down in some way, shape or form.” ~ <a dir="ltr" href="https://yec.co/u/34375c17-2b37-44e7-a5fc-0477d666b215" rel="nofollow noopener noreferrer">Andrew Schrage </a>, <a dir="ltr" href="https://www.moneycrashers.com/" rel="nofollow noopener noreferrer">Money Crashers Personal Finance </a> </p>

<p dir="ltr">“Our company communicates big news via our website hub. This includes other important information such as holidays, onboarding documents, organizational charts and more so everyone’s on the same page and knows what to expect. It’s one place with all the information our employees need to work with us.” ~ <a dir="ltr" href="https://yec.co/u/9a0d98e2-304b-47cc-a4f1-699c2f53e97e" rel="nofollow noopener noreferrer">Stephanie Wells </a>,<a dir="ltr" href="https://formidableforms.com/" rel="nofollow noopener noreferrer">Formidable Forms </a> </p>

7. Earmark a Recurring Time to Share News

<p dir="ltr">“Have a specific day in the week or month that you can use to make announcements, talk about big decisions, share updates and goals, celebrate milestones or have a general face-to-face conversation with your employees. We generally do that in Townhall. Having such a system helps you create a continuous information-sharing loop and keeps things transparent.” ~ <a dir="ltr" href="https://yec.co/u/57852fca-80d5-4099-968a-cd2d301a8d39" rel="nofollow noopener noreferrer">Josh Kohlbach </a>, <a dir="ltr" href="https://wholesalesuiteplugin.com/" rel="nofollow noopener noreferrer">Wholesale Suite </a> </p>

<p dir="ltr">“This is pretty simple. When you have a mixed remote and in-house team, do an email blast. Be concise and clear about the real changes in, say, chain of command, job title or personnel. Sometimes the most important details can get lost in the mix if you call a meeting. Play to a short attention span and be clear about the real impact of the changes.” ~ <a dir="ltr" href="https://yec.co/u/69058364-4860-497e-892e-fc4a4a9df477" rel="nofollow noopener noreferrer">Tyler Bray </a>, <a dir="ltr" href="http://thetrailerpartsoutlet.com/" rel="nofollow noopener noreferrer">TK Trailer Parts </a> </p>

<p dir="ltr">“One way we communicate with our team is through a monthly newsletter. We include all of the latest updates from our various brands and what we have in store for them next. We also include a section about new hires, partners and acquisitions. At the end of the email, we encourage our team to respond if they have questions or want to know more about a specific topic mentioned in the email.” ~ <a dir="ltr" href="https://yec.co/u/32ee32ad-8acf-4da7-a11d-1006c5f4aefd" rel="nofollow noopener noreferrer">John Turner </a>, <a dir="ltr" href="https://www.seedprod.com/" rel="nofollow noopener noreferrer">SeedProd LLC </a> </p>

10. Tailor the Mode of Communication to the Announcement

<p dir="ltr">“It is important to have different modes of communication to effectively communicate with your employees and allow them to respond in an appropriate fashion. For example, we have a weekly newsletter to the entire organization for weekly organization updates, while we also hold monthly Zoom meetings with the entire company to introduce the new hires and have discussions around larger updates and news.” ~ <a dir="ltr" href="https://yec.co/u/25b3a200-68c0-4a7c-88c4-f2d2f8d4506f" rel="nofollow noopener noreferrer">Ryan D Matzner </a>, <a dir="ltr" href="http://fueled.com/" rel="nofollow noopener noreferrer">Fueled </a> </p>

11. Discuss With Key Company Leaders First

<p dir="ltr">“First, big news should be discussed in advance with key members of the company. Get buy-in before the event happens. After the event happens, start filtering the news out during team meetings, email, in-person meetings or a web conference. If it is positive news or bad news, then plan a specific meeting to discuss. Be ready for questions and answers.” ~ <a dir="ltr" href="https://yec.co/u/217e06e6-ed52-4399-978c-1be558cf1846" rel="nofollow noopener noreferrer">Peter Boyd </a>, <a dir="ltr" href="https://www.paperstreet.com/" rel="nofollow noopener noreferrer">PaperStreet Web Design </a> </p>

<p dir="ltr">“In our company, we like to hold a quick company-wide meeting whenever we have to announce any big news to our employees. This gives you the chance to talk to your employees face-to-face so they can clear any questions or doubts right there if there are any. Also, I believe it’s better to announce any such news on your own instead of relying on any third-party communication channel.” ~ <a dir="ltr" href="https://yec.co/u/223592d7-2cae-45a6-8809-970ce84a2691" rel="nofollow noopener noreferrer">Thomas Griffin </a>, <a dir="ltr" href="https://optinmonster.com/" rel="nofollow noopener noreferrer">OptinMonster </a> </p>

13. Invite Regular Feedback from Employees

<p dir="ltr">“Businesses can be more transparent with their employees by welcoming regular feedback. Whether anonymous or not, feedback can give you vital information about how to improve the company’s transparency and how everyone can be more open with each other. You can hold a meeting to specifically address the issue or send a more casual email to collect employee feedback and do better.” ~ <a dir="ltr" href="https://yec.co/u/ceb8f6b2-b53a-44fa-a099-a995fe273dd8" rel="nofollow noopener noreferrer">Jared Atchison </a>, <a dir="ltr" href="https://wpforms.com/" rel="nofollow noopener noreferrer">WPForms </a> </p>

<p dir="ltr">“Telling your employees about important news early on is important. Before you make major announcements to the public, it’s good to share them with the people in your business first. In this way, you show that you value them and that you’re transparent. Also, you can ask them to support your announcements by engaging with them via social media and other means.” ~ <a dir="ltr" href="https://yec.co/u/269eda23-a257-4344-b50b-175542cfe077" rel="nofollow noopener noreferrer">Blair Williams </a>, <a dir="ltr" href="https://memberpress.com/" rel="nofollow noopener noreferrer">MemberPress </a> </p>

15. Build Communication Into Your Culture

<p dir="ltr">“If you don’t have one, start building now. You want to have a way of collaborating with your team members on projects while getting feedback during the process. How else are you going to know a team member has a better way of executing an idea? Or that your plan is bad? You build such a level of trust that can withstand hard times.” ~ <a dir="ltr" href="https://yec.co/u/50b0aede-0db6-4249-acb2-5c5a7427b57b" rel="nofollow noopener noreferrer">Samuel Thimothy </a>, <a dir="ltr" href="https://www.oneims.com/" rel="nofollow noopener noreferrer">OneIMS </a> </p>

<p><em><small>Image: Depositphotos </small> </em> </p>

Better, More Transparent Communication About Big Company News

Transparent communication contribute to company culture

Tips to share big news in a small business

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