Why Community Is Your Best Growth Strategy for 2022 - Deepstash
Giving Effective Feedback

Learn more about business with this collection

How to manage workplace stress

How to prioritize and make better decisions

How to learn anything fast

Giving Effective Feedback

Discover 77 similar ideas in

It takes just

11 mins to read

A Vibrant Community

A Vibrant Community

No matter the sector, a vibrant community not only serves as a defensive hedge against the competition but can also drive learning, innovation, and value.

And whether it's bringing together a group of power users, software contributors, content developers, or a gaggle of superfans, we're seeing thriving communities lead to greater brand awareness and higher switching, not to mention strong debuts in public markets.

25

414 reads

The Meaning Of Community

The term can mean a lot of things: A support group, a networking forum, an open-source project, and even a tribe of rugby fans could all be considered a community. It can also be the amount of member motivation a product or service generates.

Unlike the traditional marketing funnel, which seeks to push leads through a linear process, extracting value at each stage, community building is about creating an environment so compelling that it naturally attracts people toward its centre.

25

151 reads

A New Playbook To Build Community

The existence of communities may be as old as humanity, but this idea and practice of viewing community as a driver of brand loyalty, customer referrals, and user acquisition in a commercial context are relatively new. Early case studies show that when done well, a thriving community can be a means to boost a company's growth efforts and its value in the public markets.

26

137 reads

People Are The Business

The reality is that at some point, all companies have a community around them -- whether they choose to engage with it or not. Robinhood, which went public in July, is a lesson in what can happen if you don't. When you make no home for users to meet and seek support from official channels, they'll find their own.

25

117 reads

Building A Community

The first step in embracing the opportunity is to build a strategy that specifies how an organisation will provide value to its members, and then also derive value for itself. This kind of framework can help companies consider why it's creating a community, who is in the community, and its value to and between members.

Only then can you create a plan around conversing with, listening to, and engaging with current customers, potential customers, and those exploring something new.

26

119 reads

Questions To Ask

To help make the concept more concrete, here are some questions to add more nuance and rigour to your company's community strategy:

  • Who is in our community, and why are they here?
  • Who is not in the community?
  • What value will we create for the community, whether or not they are paying customers?
  • What value will the members provide each other?
  • How will we listen to, talk to, and be directed by our customers?
  • How and where will we deliver insights from these conversations to the rest of the company?

27

93 reads

The Bottomline

Communities are complex systems, which means understanding the relationship between input and feedback can be difficult or not show up for a long time. The act of discussing and debating these questions will bring more clarity and alignment about the purpose and impact of the strategy and should engage teams about how to create value in many forms.

This depth of discussion also levels up the very notion of community as something that's not purely company-centric and transactional but transforms it into something that has the potential to impact every part of the business.

25

79 reads

CURATED BY

king_one_oamr

Guru in the making. Follow me and see the light!

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates