It's exhausting to deal with rude customers all day. But how exhausting depends on how you approach emotional labour.

An alternative to surface acting is deep acting. Instead of putting on a mask, try to really feel the emotion. That way, the emotion comes out naturally. You can master deep acting similar to someone who does it on a theatre stage - you are required to convincingly channel the character's emotions.

Research found that when we focus on the people who benefit from our work, it energises us. For example, firefighters and fundraisers are less likely to burn out when they see how their contribution helped others. Creating a positive outcome for customers makes the experience less negative.

When you delight someone, it will energise you if you think in terms of what you're giving them, not what you're getting in turn.

When people are masking how they're feeling at work, it can interfere with their productivity.

However, convening a Building Bridges meeting can bring people together. Any topic can be discussed, from politics to religion. Some ground rules can help, such as:

• Ensuring that everyone feels like they can participate.
• Recognize that listening is just as important as talking.
• If you're nervous or don't know enough, ask an expert to show up with you.

Your mood will affect customers. But your mood will also affect your ability to solve problems.

• Reappraising - reframing the situation. When customers are rude, the best approach is to listen to them, because they are often rude because of an underlying reason. Take the customer's perspective and consider what is causing them to act that way.
• Refocusing. Draw your attention to things that lighten your mood, such as the purpose of your job.
• When you know you have a long and stressful day, turn on some music to get you in a good mood. It can help you to manage the emotions of others.

If you really want to create the best customer experience, put your customer second. 

Put your employees first. The emotions people experience on the job will impact the customer's experience. When employees are treated well, they naturally treat the customer well.