How to Create Business Products People *ENJOY* Using | Rahul Vohra on Starting Greatness with Mike Maples

In game design, you don’t worry about what users want or needs, you focus on how they feel. They don’t use your product, they play it. We must understand human motivation as it relates to enjoyable product experience

Intrinsic vs Extrinsic motivation:

• Intrinsic: We do things because they are inherently satisfying
• Extrinsic: We do things to earn rewards and achieve external goals

Rewards can undermine intrinsic motivation in the wrong environment. Gamification works when the underlying experience was already a ‘game‘ – work is perceived as a game

Games need good goals: concrete, achievable, and rewarding The design of these goals can help gamify your product fueling your potential for the flow state. Products need rapid and robust controls and platforms, the extreme ease/efficient use of a product can make it feel more like a game.

Five key components of flow:

• Know what to do next
• Know how to do it
• Free from distractions
• Get clear and immediate feedback
• Must feel a balance of challenge and skill – if the activity is too hard, we feel anxious. If the activity is too easy, we feel bored.