It’s found reward (law 2) to be more effective than mere repetition (law 1).
Ex: to stop habits such as smoking or alcoholism…
Natural Selection comes in two parts.
Where animals fit into the environment in this way is called Survival of the fittest.
1. An openness to all experience.
2. An ability to live fully in every moment.
3. The will to follow their own instincts, rather than the will of others.
4. Freedom in thought and action, e.g. spontaneity, flexibility
5. Much creativity.
If there was too much recognition– if everything stayed the same– then life would be boring. If there was too much learning– i.e. constant newness– then life would be confusing.
The Halo Effect occurs when we generalize a person’s Central Traits. For example, if someone is perceived as basically “good” or “likeable”, then we tend to interpret all their behaviour as such. They can do no wrong! Similarly, someone perceived to be “bad” will tend to be disliked whatever they do!
Familiarity and Exposure seems to increase liking (As used in advertising and political campaigning!)–Reciprocal Liking–we tend to like people who we think like us!
An attitude can be divided into 3 aspects:
1. Cognitive–the beliefs (factual & neutral) e.g. “Smoking is a major cause of cancer”.
2. Affective–the emotional feelings e.g. “I hate the smell of cigarettes”.
3. Behavioural–the actions taken e.g. “I only eat in non-smoking restaurants”.
Attitude change can be achieved by working on all three.
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