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The Compound Effect
by Darren Hardy
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SMALL, SMART CHOICES + CONSISTENCY + TIME = RADICAL DIFFERENCE
The Compound Effect is the principle of gathering huge rewards from a series of small, smart choices. Small, seemingly insignificant steps completed consistently over time will create a radical difference.
Everything in your life exists because you first made a choice about something. Choice is at the center of all success and failure. It is what we choose that makes the biggest difference.
Too often we sleepwalk through our choices. We default to choices that our society and culture tells us we should do. And it's not big choices, but ones that you think don't matter or count for much that derail us.
Repeated choices become habits. The first step toward change is awareness and the best way to become aware is to measure.
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It serves as a mental shortcut that people instinctively use in order to make a decision quickly.
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