Many companies often don't allow themselves to go where the trend is or are unwilling to adapt to the times because of its newness.
There are multiple reasons as to why this happens:
It is an important characteristic to have not only in ourselves but should also be encouraged within our teams and the entire organization in order to stay ahead of the times and prevent obsolescence.
For many organizations to stay afloat they need to think and act adaptively to their surroundings and digital stages.
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