A lot of industry newcomers are struggling to gain the right experience and make portfolios to match our foggy job definitions.
Even worse, the companies hiring seem equally puzzled. This must be happening because everyone can barely keep up with the demand for design work. Companies are racing to fill seats and execute hastily-defined design processes without bothering to question if it’s all necessary for their particular business.
Design requires a holistic grasp of problems, potential, and materials.
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