Business - Page 102
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Finding ways to track down your true fans can lead to amazing results too.
The key to that kind of statement is that new potential customers can put themselves in the shoes of your past customers. Knowing that you are âgreatâ is fine, but knowing that you can solve the specific problem that theyâre struggling with is gold.
Who in their right mind would want to read a book about quitting? Why would anyone want to read a book about quitting? Well, hereâs why.
As long as youâre unequivocally clear about who you are and what you stand for, and begin with the structural, big-picture ideation, you should be on your way to executing a successful, cohesive rebrand.
Consumer brands and brand owners are under unusual pressure. They need to face more complex stakeholder networks while managing increasing expectations. Brands that accept a call to action to win the stakeholders loyalty could expect increased returns.
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