Satisfied customers perceive value in your offerings and that means they’d be willing to pay more and that can be done by providing value to them. This article will help you to understand and apply the methods that will bring success.

7 Efficient ways to demonstrate value to your customers

customersuccessbox.com

6 ideas

·

450 reads

Flagship platforms shift the market focus from products to entire category spaces, require measurements that extend beyond brand performance to interaction quality, and demand new resources and skills that enable the ongoing orchestration of interactions and relationships.

Why Product Brands Should Build Their Own Platforms

ama.org

4 ideas

·

351 reads

Crowdsourcing has become an essential instrument in every marketer’s toolbox, and recent research provides guidance for how firms can best use the strategy. Managers should ensure that the crowd is heterogeneous so consumers truly benefit from finding each other’s ideas inspirational rather than competitive.

Crowdsourcing for Marketing Success

ama.org

3 ideas

·

424 reads

Though more and more companies are adopting sustainability initiatives and goals, they must recognize how to engage consumers effectively. Social influence can be a powerful tool for encouraging consumers to adopt sustainable behaviors, but the tactic is most effective when others can observe the behaviors.

Three Ways to Engage Consumers for Sustainable Consumption

ama.org

4 ideas

·

245 reads