Humour is an important factor in your purchasing decision, and it can be the difference between choosing one product over another. In this blog post, we'll discuss the importance of humor in branding and how you can use it to your advantage. Customers want brands to make them smile and laugh.

Role of humor in a purchase decision

<ul><li>Humour is often seen as a tool to lighten the mood, but it can also be used for marketing campaigns that use humor</li><li>They make people remember the campaign and are more likely to share it with friends</li><li>Build a rapport with potential customers</li><li>A little humor can go a long way in helping a company to stand out from the crowd</li></ul>

The benefits of humor in marketing

<ul><li>Ensure that the humor is appropriate for your brand and target audience</li><li>Make sure the humor is relevant to your product or service</li><li>Use it sparingly</li><li>A little bit of humor can go a long way, but if you use it too much it can become tiresome and ineffective</li></ul>

How to use humor the right way

<ul><li>Old Spice</li><li>Burger King</li><li>Zomato</li><li>Amul</li><li>The content of Amul is ridiculously witty. It makes the customers smile and also creates a top-of-mind recall for the product.</li></ul>

A few examples of brands that have successfully used humor

<ul><li>Appropriate humor is key</li><li>If you use jokes that are too edgy or offensive, you could alienate potential customers</li><li>Too much, it can become tiresome and ineffective</li><li>There is always the risk that something could go wrong</li></ul>

The risks of using humor in marketing

Humour is a powerful marketing tool because it can help you connect with customers on a personal level. Here are a few ways.

Are you looking for ways to use humour effectively in your marketing? Learn more about the importance of humour, why it makes a difference when people are making purchase decisions, and how you can incorporate humour into your brand.

Understand yourself and those around you.

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Psychology

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Marketing & Sales

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Entertainment

Why Brands Need to Make You Smile and Laugh: The Importance of Humour in Purchase | ScroogeMarketer

We all know people who seem to attract fun. They’re the friends whose presence at a dinner party guarantees that everyone is going to have a good time. They exude warmth, playfulness and self-confidence, and people always appear happy to have them around.

People Who Seem To Attract Fun Are Everywhere

• They’re spontaneous. • They’re at ease with themselves and comfortable in their own skin. • They’re not afraid to be silly. • They’re not afraid to try new things and to be a beginner. • They’re not afraid to be vulnerable. • They’re appreciative of the small things. • They find joy in being alive. • You never feel judged by them. • They make everyone feel included. • They’re considerate of others’ feelings. • They get excited with you. • They create wonderful, shared memories.

Traits People That Attract Fun Have

What might not have occurred to you is that it’s possible for you to become one of those people yourself, even if you think of yourself as shy or introverted.Very few of the characteristics mentioned were genetically determined and you don’t need to be extroverted to be considered fun. In fact, many of the qualities people mentioned — such as being considerate of other people’s feelings — are things that introverts do naturally.

Introverts Can Also Be One

What’s more, many of the traits that make people seem fun are the result of choices and habits practiced over days and years. This means that, counterintuitive though it may seem, being a “fun” person is a skill we can develop. The primary thing that separates people who attract fun from their peers is their attitude. They approach life in general with what I call a “fun mindset”

Being A Fun Person Is A Habit

Having a fun mindset refers to the habit of intentionally approaching and reacting to your life in a way that is attractive to fun — or, more specifically, true fun, which I define as the confluence of playfulness, connection and flow.The secret to developing a fun mindset is to deliberately seek out as many opportunities as you can in order to create or appreciate playfulness, connection and flow.

Fun Mindset

Here are some specific suggestions for how to do so.<ol><li>Be easy-to-laugh</li><li>Say “yes, and”</li><li>Sprinkle playfulness, connection and flow into your days</li><li> </li></ol>

4 Ways To Develop A Fun Mindset

Being “easy-to-laugh” is one of the most powerful ways to nurture a fun mindset.We all enjoy spending time with people who make us laugh and who laugh a lot themselves. The easier you are to laugh (and the more things you can find to laugh about) the more attractive you’ll be, both to other people and to fun. And, to point out the obvious, you’ll also spend more time laughing, which in itself will make you feel good.

Be Easy-to-Laugh

“Yes, and” is a technique (and philosophy) derived from improv comedy in which you respond to new ideas and suggestions by agreeing with them (the “yes”) and building on them (the “and”).You are supposed to agree and then add something of your own. If I start a scene with ‘I can’t believe it’s so hot in here,’ and you just say, ‘Yeah … ’ we’re kind of at a standstill. But if I say, ‘I can’t believe it’s so hot in here,’ and you say, ‘What did you expect? We’re in hell.

Say "Yes, And

It's about deliberately choosing not to shoot down ideas, but instead to affirm and build on them — as a way to strengthen your fun mindset by opening yourself to spontaneity, making other people feel included, and becoming more adaptive (and, for that matter, less of a wet blanket).

Do Not Shoot Down Ideas But Build On Them

Another way to develop a fun mindset is to regularly — and explicitly — ask yourself, “How could I add a bit of playfulness, connection or flow to whatever I’m doing or experiencing right now?”You can do this whether you’re with other people or alone, and your ideas don’t have to be earth-shattering to be effective. Approaching life with a fun mindset can affect your moment-to-moment experience and improve your mood. Figuring out ways to add even teensy bits of playfulness, connection and flow to your everyday activities can also help objectively non-fun activities feel more tolerable.

Sprinkle Playfulness, Connection And Flow Into Your Days

In every job that must be done, there is an element of fun. You find the fun and, snap! The job’s a game.

One of the play signals dogs use is the bow they perform when they try to get another dog to play with them — they lunge onto their front elbows, stick their bottoms in the air, and wag their tails. An example of a play signal in humans would be brief eye contact combined with a smile or a comment that invites conversation. Even a playfully sarcastic line can work, such as “Nice weather we’re having” when you’re in the midst of a snowstorm.

Examples Of Play Signals With Dogs And Humans

This is one of the many ways in which our interactions with our devices are getting in the way of fun: Instead of sending play signals, we’re all staring down at our screens. With no signals, there are no invitations to play, and no play happens. Making a point to look up from your phone and send play signals is a wonderful way to invite more playful interactions — and ultimately, more fun — into your life.

Devices Interaction Are Killing The Play Signals

And if you’re still feeling insecure or apprehensive about putting yourself out there, remember that anything you do to attract fun is a gift to the people you’re with. As bestselling author Michael Lewis points out, “People don’t want to have a boring life, or even a boring conversation. They’re just risk averse. If you create an environment where there’s no reason to be afraid, all of a sudden, things loosen up.” In other words, everyone wants to have fun; they just don’t know how.

Anything You Do To Attract Fun Is A Gift For People You're With

The more you cultivate your own fun mindset, the more fun you’ll attract — and the better equipped you’ll be to invite others to join you.

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Personal Development

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Communication

We all know people who seem to attract fun — here’s how you can do it too

As a strategy board game played in China, chess is believed to have been derived from the Indian chaturanga. Chaturanga was transformed into the game xiangqi where the pieces are placed on the intersection of the lines of the board rather than within the squares.

How was chess Even invented?

The board game Monopoly has its origin in the early 20th century. The earliest known version, known as The Landlord's Game, was designed by an American, Elizabeth Magie, and first patented in 1904 but existed as early as 1902.

How was Monopoly invented?

It was also known as Chaupar in ancient times. The contemporary version was played by the Mughal emperors of India; a notable example is Akbar. Pachisi was modified to use a cubic die with a die cup and patented as "Ludo" in England in 1896. The Royal Navy took Ludo and converted it into the board game Uckers.

How was Ludo Invented?

It was in 1974 when Milton Bradley brought the plastic version of Connect Four to the masses creating a cultural phenomenon. Howard Wexler, a toy inventor, is given credit for creating the Connect Four we all grew up playing. Milton Bradly was eventually bought out by Hasbro who continues to sell the game.

How was Connect 4 even Invented?

Born in East Africa, Leslie Scott grew up fluent in both English and Swahili. Jenga evolved from a stacking game her family played with simple wood blocks. Back in England in the 1980s, Scott began manufacturing her game and trademarked the name “Jenga,” a form of the Swahili word kujenga, which means “to build.”

How was Jenga invented?

LEGO blocks originated in the Billund, Denmark, workshop of Ole Kirk Christiansen, who began making wooden toys in 1932. Two years later he named his company LEGO after the Danish phrase leg godt (“play well”)

How was Lego invented?

Board Games and bulding

The earliest mention of dominoes is from Song dynasty China found in the text Former Events in Wulin by Zhou Mi (1232–1298). Modern dominoes first appeared in Italy during the 18th century, but they differ from Chinese dominoes in a number of respects, and there is no confirmed link between the two.

Who invented the game of dominoes?

Survey by Joe Celko of the history of dominoes in the Orient and in Europe.

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History

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Society, Arts & Culture

History of Dominoes

They’re the friends whose presence at a dinner party guarantees that everyone is going to have a good time. They exude warmth, playfulness and self-confidence, and people always appear happy to have them around.• They’re spontaneous.• They’re at ease with themselves and comfortable in their own skin.• They’re not afraid to be silly.• They’re not afraid to try new things and to be a beginner.• They’re not afraid to be vulnerable.• They’re appreciative of the small things.• They find joy in being alive.

Some People Are Fun To Be With

Being appealing has also got to do with the way the fun folks made other people feel in their presence. For example:• You never feel judged by them.• They make everyone feel included.• They’re considerate of others’ feelings.• They get excited with you.• They create wonderful, shared memories.

Beautiful And Appealing Vibes

Very few of the characteristics mentioned were genetically determined and you don’t need to be extroverted to be considered fun. For instance, you do not need to be the life of the party to make other people feel included, or to create wonderful memories, or to appreciate the small things in life.In fact, many of the qualities people mentioned — such as being considerate of other people’s feelings — are things that introverts do naturally. They are the result of choices and habits, practiced over days and years. Being a “fun” person is a skill we can develop.

These Traits Can Be Acquired

The primary thing that separates people who attract fun from their peers is their attitude. They approach life in general with a “fun mindset”.Having a fun mindset refers to the habit of intentionally approaching and reacting to your life in a way that is attractive to fun — or, more specifically, true fun, which is the confluence of playfulness, connection and flow.The secret to developing a fun mindset is to deliberately seek out as many opportunities as you can in order to create or appreciate playfulness, connection and flow.

The Fun Mindset

The easiest way to have more humor … is not to try to be funny; instead, just look for moments to laugh.We all enjoy spending time with people who make us laugh and who laugh a lot themselves. The easier you are to laugh (and the more things you can find to laugh about) the more attractive you’ll be, both to other people and to fun. And, to point out the obvious, you’ll also spend <a href="https://ideas.ted.com/meet-a-scientist-with-a-most-delightful-job-he-studies-baby-laughter/">more time laughing</a>, which in itself will make you feel good.

Being Easy To Laugh

'Yes, and” is a technique (and philosophy) derived from improv comedy in which you respond to new ideas and suggestions by agreeing with them (the “yes”) and building on them (the “and”). You are supposed to agree and then add something of your own. If one person says ‘I can’t believe it’s so hot in here,’ and you just say, ‘Yeah … ’ we’re kind of at a standstill.But if you say, ‘What did you expect? We’re in hell' or ‘Yes, this can’t be good for the wax figurines.’ then you are agreeing and adding value.

The 'Yes, And' Technique

Another way to develop a fun mindset is to regularly — and explicitly — ask yourself, “How could I add a bit of playfulness, connection or flow to whatever I’m doing or experiencing right now?”You can do this whether you’re with other people or alone, and your ideas don’t have to be earth-shattering to be effectiveFiguring out ways to add even teensy bits of playfulness, connection and flow to your everyday activities can also help objectively non-fun activities, such as chores, feel more tolerable.

Sprinkle Playfulness, Connection and Flow Into Your Days

In every job that must be done, there is an element of fun. You find the fun and, snap! The job’s a game.

Another way to build a fun mindset is to create more moments of everyday connection by sending out more play signals — i.e., things we do to let other creatures know that we are being playful and that our intentions are friendly, and to invite them to respond with playfulness, too.One of the play signals dogs use is the bow they perform when they try to get another dog to play with them — they lunge onto their front elbows, stick their bottoms in the air, and wag their tails.

Send out Play Signals

People don’t want to have a boring life, or even a boring conversation. They’re just risk averse. If you create an environment where there’s no reason to be afraid, all of a sudden, things loosen up. Everyone wants to have fun; they just don’t know how.The more you cultivate your own fun mindset, the more fun you’ll attract — and the better equipped you’ll be to invite others to join you.

The Bottom Line

It's all about developing what journalist Catherine Price calls a "fun mindset." Here, she shares four ways that you can create -- or appreciate -- moments of fun in your life.

Steven Alexander Wright (born December 6, 1955) is an American stand-up comedian, actor, writer, and film producer. He is known for his distinctly lethargic voice and slow, deadpan delivery of ironic, philosophical and sometimes nonsensical jokes, paraprosdokians, non sequiturs, anti-humor, and one-liners with contrived situations.

Steven Wright Famous Quotes and Saying #’s 31 - 67

“I have an inferiority complex, but it’s not a very good one.”-Steven Wright

“If a man says something in the woods and there are no women there, is he still wrong?”-Steven Wright

“Depression is merely anger without enthusiasm.”-Steven Wright

“I was arrested for lip-syncing karaoke.”-Steven Wright

“Eagles may soar, but weasels don't get sucked into jet engines.”-Steven Wright

“I worked in a health food store once. A guy asked me, 'If I melt dry ice, can I take a bath without getting wet?”-Steven Wright

“You know how it is when you’re walking up the stairs, and you get to the top, and you think there’s one more step? I’m like that all the time.”-Steven Wright

“Imagine how weird phones would look if your mouth was nowhere near your ears.”-Steven Wright

“When I die, I'm leaving my body to science fiction.”-Steven Wright

“Why don't they make the whole plane out of that black box stuff.”-Steven Wright

“My theory of evolution is that Darwin was adopted.”-Steven Wright

“If a word in the dictionary were misspelled, how would we know?”-Steven Wright

“Why are there five syllables in the word “‘monosyllabic’”-Steven Wright

“I planted some bird seed. A bird came up. Now I don’t know what to feed it.”-Steven Wright

“Plan to be spontaneous tomorrow.”-Steven Wright

“I like to reminisce with people I don't know.”-Steven Wright

“Is it weird in here, or is it just me?”-Steven Wright

“I had some eyeglasses. I was walking down the street when suddenly the prescription ran out.”-Steven Wright

“When I was a kid, I went to the store and asked the guy, Do you have any toy train schedules?”-Steven Wright

“Hermits have no peer pressure.”-Steven Wright

“Right now I’m having amnesia and Deja vu at the same time. I think I’ve forgotten this before.”-Steven Wright

“The early bird gets the worm, but the second mouse gets the cheese”-Steven Wright

“Last night somebody broke into my apartment and replaced everything with exact duplicates... When I pointed it out to my roommate, he said, "Do I know you?”-Steven Wright

“Do Lipton employees take coffee breaks?”-Steven Wright

“You can't have everything. Where would you put it?”-Steven Wright

“I installed a skylight in my apartment... the people who live above me are furious!”-Steven Wright

“Last night I stayed up late playing poker with Tarot cards. I got a full house and four people died.”-Steven Wright

“Sponges grow in the ocean. That just kills me. I wonder how much deeper the ocean would be if that didn't happen.”-Steven Wright

“I bought some batteries, but they weren't included.”-Steven Wright

“I busted a mirror and got seven years bad luck, but my lawyer thinks he can get me five.”-Steven Wright

“Babies don't need a vacation, but I still see them at the beach... it pisses me off! I'll go over to a little baby and say 'What are you doing here? You haven't worked a day in your life!'”-Steven Wright

“I went to a restaurant that serves 'breakfast at any time'. So I ordered French Toast during the Renaissance.”-Steven Wright

“Curiosity killed the cat, but for a while I was a suspect.”-Steven Wright

“I intend to live forever. So far, so good.”-Steven Wright

“I had a friend who was a clown. When he died, all his friends went to the funeral in one car.”-Steven Wright

“I was trying to daydream, but my mind kept wandering.”-Steven Wright

“If one synchronized swimmer drowns, do all the rest have to drown too?”-Steven Wright

Steven Wright Famous Quotes and Sayings #'s 31 - 67

Enjoy the best Steven Wright Quotes at BrainyQuote. Quotations by Steven Wright, American Comedian, Born December 6, 1955. Share with your friends.

Steven Wright Quotes - BrainyQuote

Research shows that over 75% of college-educated workers expect passion to be a key ingredient in their career choices. Yet, throughout human history, work was mostly work, and enjoying it was an exception. For example, ancient Greeks and Romans regarded work as something to give to slaves. Medieval peasants typically worked half a day. The Protestant work ethic saw work as a moral obligation rather than a hedonistic pursuit.

Work and fun didn't always mix

We expect the evolution of work to provide more opportunities for people to thrive and enjoy their careers. In 1930, Milton Keys predicted that technology would be so advanced in the future that we would work only 15 hours a week. Although he was wrong, we should consider whether the extra twenty hours most people put in each week has anything to do with enjoyment or our passionate relation to our jobs and careers.

Working more hours

Research shows that loving your job improves your creative performance at work by nine percent. Similarly, there is at most a nine percent overlap between how much you love your job and how well you perform at it. Those who love their jobs may be terrible performers, and those who are miserable at work can be among the top-performing employees. Still, extrinsic rewards such as pay, status, and titles do nearly nothing to improve people's job performance. So, having employees who care about their job is still your best outcome.

Love for the work does not always equal performance

There is a positive relationship between how much fun you have at work and how prosocial, ethical, and altruistic you are with your colleagues. So even if fun doesn't increase your performance, it increases your desire to be friendly and avoid being a toxic colleague. Organizational programs to support fun activities seem to significantly reduce turnover, but teams led by managers who support such activities perform worse. The key lesson for managers is if you over-optimize for fun and experiences, you may sub-optimize for performance and productivity.

Fun has surprising benefits

Assuming we all want to work in places that are entertaining or amusing is misguided. <ul><li>Millennials and Gen Xers tend to score higher on individualistic traits, which predict more hedonistic and self-indulgent work environments.</li><li>Extroverted and agreeable individuals desire fun workplaces.</li><li>Excessive work involvement increases the likelihood of risking other areas of life, including family, relationships, and health, and leads to burnout.</li></ul>

Differences in the degree to which people need fun at work

There’s a positive relationship between how much fun you have at work and your propensity to be nice and to avoid being a toxic colleague.

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Career

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Corporate Culture

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Mindfulness

What science says about having fun at work

Just like running exhausts our muscles, focused attention many days in a row can make decision-making hard and willpower beyond low. What you need is to give your brain a rest from effortful concentration and stress without becoming bored. There are many ways to approach this, such as engaging in hobbies. Yet, according to science, the best way to rest your brain is to spend time in nature.

Effortful concentration can exhaust our brains

When we spend time in nature, there is always something fascinating and beautiful for our attention to move toward, but nothing that demands our full focus. This state of meandering that can revive an exhausted brain is known as soft fascination. Recent research found that walking through a local park or spending some time observing a stream physically quiets the brain.

Soft fascination

Everything You Need to Start, Run and Grow Your Business in Africa

The Science of How to Use Nature to Reboot Your Exhausted Brain

30 Steven Wright Quotes and Sayings

“For my birthday I got a humidifier and a de-humidifier... I put them in the same room and let them fight it out.”-Steven Wright

“There's a fine line between fishing and just standing on the shore like an idiot.”-Steven Wright

“I almost had a psychic girlfriend but she left me before we met.”-Steven Wright

“I used to work in a fire hydrant factory. You couldn't park anywhere near the place.”-Steven Wright

“A lot of people are afraid of heights. Not me, I'm afraid of widths.”-Steven Wright

“I put instant coffee in a microwave oven and almost went back in time.”-Steven Wright

“Cross country skiing is great if you live in a small country.”

“I think it's wrong that only one company makes the game Monopoly.”-Steven Wright

“If you tell a joke in the forest, but nobody laughs, was it a joke?”-Steven Wright

“All those who believe in psychokinesis - raise my hand.”-Steven Wright

“A clear conscience is usually the sign of a bad memory.”-Steven Wright

“I have the world's largest collection of seashells. I keep it on all the beaches of the world... perhaps you've seen it.”-Steven Wright

“I drive way too fast to worry about cholesterol.”-Steven Wright

“I bought my brother some gift-wrap for Christmas. I took it to the gift wrap department and told them to wrap it, but in a different print so he would know when to stop unwrapping.”-Steven Wright

“I saw a subliminal advertising executive, but only for a second.”-Steven Wright

“My roommate got a pet elephant. Then it got lost. It's in the apartment somewhere.”-Steven Wright

“I had to stop driving my car for a while... the tires got dizzy.”-Steven Wright

“How do you get off a non-stop flight?”-Steven Wright

“There was a power outage at a department store yesterday. Twenty people were trapped on the escalators.”-Steven Wright

“I bought some powdered water, but I don’t know what to add.”-Steven Wright

“If everything seems to be going well, you have obviously overlooked something.”-Steven Wright

“Always try to be modest and be proud of it!”-Steven Wright

“I just got lost in thought. It was unfamiliar territory.”-Steven Wright

“I'd kill for a Nobel Peace Prize.”-Steven Wrigh

“I hate it when my leg falls asleep. I know that means it's going to be up all night.”-Steven Wright

“I put tape on the mirrors in my house so I don't accidentally walk through into another dimension.”-Steven Wright

“You know how it is when you're reading a book and falling asleep, you're reading, reading... and all of a sudden you notice your eyes are closed? I'm like that all the time.”-Steven Wright

“What happens if you get scared half to death twice?”-Steven Wright

“My dental hygienist is cute. Every time I visit, I eat a whole package of Oreo cookies while waiting in the lobby. Sometimes she has to cancel the rest of the afternoon's appointments.”-Steven Wright

“I bought a house on a one-way dead-end road. I don’t know how I got there.”-Steven Wright

Discover STEVEN WRIGHT famous and rare quotes. Share motivational and inspirational quotes by STEVEN WRIGHT. "If you were going to shoot a mime, would you use a silencer?..."

Top 30 quotes of STEVEN WRIGHT famous quotes and sayings

Oscar Fingal O'Flahertie Wills Wilde (1854 – 1900) was an Irish poet and playwright. After writing in different forms throughout the 1880s, he became one of the most popular playwrights in London in the early 1890s. He also wrote the novel The Picture of Dorian Gray.

20 Entertaining Thoughts from Oscar Wilde

“A cynic is a man who knows the price of everything, and the value of nothing.”-Oscar Wilde

1 – Cynic Quote

“A good friend will always stab you in the front.”-Oscar Wilde

2 – Friend Quote

“A little sincerity is a dangerous thing, and a great deal of it is absolutely fatal.”-Oscar Wilde

3 – Sincerity Quote

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Why Brands Need to Make You Smile and Laugh: The Importance of Humour in Purchase | ScroogeMarketer

We all know people who seem to attract fun — here’s how you can do it too

Board Games and bulding

History of Dominoes

We all know people who seem to attract fun — here’s how you can do it too

Steven Wright Quotes - BrainyQuote

What science says about having fun at work

The Science of How to Use Nature to Reboot Your Exhausted Brain

Top 30 quotes of STEVEN WRIGHT famous quotes and sayings

20 Entertaining Thoughts from Oscar Wilde

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