Success goes beyond financial achievements; it’s about creating a meaningful impact. Companies that align business strategies with a mission to improve society develop stronger identities, attracting both dedicated customers and employees who share the company’s purpose.

Purpose Over Profit 🧭

Modern consumers increasingly prioritize brands that reflect their personal ethics. Businesses that practice transparency, ethical sourcing, and social responsibility build customer trust and loyalty. This bond extends beyond products to a deeper connection with the brand’s mission.

Customers Seek Shared Values ❤️

Employees thrive when they are part of a mission larger than themselves. Companies that value and encourage employee contributions toward social goals see higher engagement, creativity, and retention, fostering a motivated and inspired workplace.

Empowering Employees 🧑‍🤝‍🧑

Corporate social responsibility (CSR) should be integral to a company’s purpose, not a side project. CSR initiatives that reflect core values create a positive impact internally and externally, nurturing a culture of contribution and reinforcing the company’s mission.

CSR as a Core Strategy 🏢

Emphasizing sustainability is essential for long-term success. Using eco-friendly materials, reducing waste, and implementing green technology help the planet and attract conscious consumers. Businesses that adopt sustainable practices can adapt more easily to future challenges and market demands.

Sustainable Business Practices ♻️

Technology amplifies impact by enabling digital solutions that enhance accessibility, transparency, and efficiency. Digital tools allow companies to address social issues on a broader scale, positively influencing regions beyond their immediate reach and making global impact possible.

Using Technology for Social Good 💻

Leaders who prioritize ethical values over profit drive respect and loyalty in their organizations. Transparent, value-oriented leadership creates a company culture that reflects integrity and a shared mission, inspiring employees and consumers alike to invest in the brand’s goals.

Value-Based Leadership 🌟

Trust is fundamental in business. Companies must cultivate transparency, fairness, and consistency to build trust with employees and customers. Trust can be difficult to rebuild once lost, so maintaining a trustworthy brand image is essential for long-term success.

Building Trust as an Asset

As societal values evolve, so should business practices. Companies that align with changing social expectations by adopting ethical standards foster long-lasting, positive relationships with customers who share these values.

Adapting to Societal Changes 📈

Balancing social impact with financial growth is key to sustainable success. Profits generated with a purpose-driven strategy support long-term goals. By reinvesting in community initiatives, companies can ensure their growth contributes to positive change.

Balancing Purpose with Profits ⚖️

Innovation isn’t limited to products; it extends to workplace practices and community support. Businesses that prioritize inclusivity and accessibility benefit from diverse perspectives, driving creativity and serving a broader audience.

Innovate for Social Inclusion 🌍

Companies that integrate social impact with profit, as shown in purpose-driven brands, attract loyal customers and build sustainable growth. Social responsibility isn't just ethical; it creates real business value by fostering lasting connections with communities and clients. To dive deeper into how to align purpose with business success, get your copy of The Business of Changing the World here: <a href="https://www.anrdoezrs.net/click-101290670-13599892?url=https%3A%2F%2Fwww.booksamillion.com%2Fp%2FBusiness-Changing-World%2FMarc-Benioff%2F9780071481519&cjsku=9780071481519">www.booksamillion.com</a> and learn how to drive meaningful change through purposeful leadership.

Social Responsibility Drives Growth 🏆

Companies focused solely on short-term profits limit their growth potential. Prioritizing long-term goals enables companies to build a legacy, ensuring that their success continues to contribute positively to society.

Long-Term Vision Over Immediate Gains ⏳

A diverse and inclusive work environment encourages creativity and innovation, benefiting both the business and its surrounding community. Creating a culture that values diverse perspectives leads to richer solutions and more meaningful impact.

Cultivate an Inclusive Culture

Philanthropy should be embedded into the business strategy. Regularly contributing to social causes demonstrates a company’s commitment to improving society and reflects positively on the brand’s reputation and mission.

Philanthropy as a Business Practice 🕊️

Serving only shareholders is outdated; businesses now prioritize all stakeholders, including employees, customers, and the community. This approach views business as a platform for societal improvement, not merely profit.

Stakeholder Capitalism 🏛️

Allowing employees to create social initiatives within the company fosters morale and engagement. When employees have a stake in social goals, they contribute personally and passionately, which strengthens the company’s impact.

Support Employee-Driven Initiatives 💡

Financial metrics alone don’t capture a company’s social value. Tracking social contributions and community impact alongside profits provides accountability and reinforces the mission-driven focus of the company.

Measure Impact Beyond Profits 📊

Sharing stories of social impact builds brand identity and attracts a like-minded audience. Stories inspire employees, customers, and partners to rally around the company’s mission and continue supporting its goals.

Inspire Through Storytelling 🎤

The ultimate goal of purpose-driven businesses is to leave a positive mark. By integrating purpose into every aspect of the business, companies create a legacy that inspires future generations and promotes a more sustainable, equitable world.

Building a Lasting Legacy 🌱

Creating Impact Through Purposeful Business 🌍💼

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits. This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn. These are just a few of the extraordinary leaders you'll hear from: <ul> <li>Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business sense</li> <li>Alan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroom</li> <li>UPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core values</li> <li>Timberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSR</li> <li>Michael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy</li> </ul> In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.

marketingandsales

Marketing & Sales

moneyandinvestments

Money & Investments

books

Books

humanresources

Human Resources

leadershipandmanagement

Leadership & Management

Carlye Adler

Marc Benioff

The Business of Changing the World

Competitive Advantage: A firm’s edge comes from unique strengths—craft strategies that highlight these.

Value Creation: Strategies should focus on creating value for customers and stakeholders, not just on beating competitors.

Five Forces: Assess industry forces—rivalry, buyers, suppliers, new entrants, and substitutes—to identify profit potential.

Unique Positioning: Define your firm’s distinct place in the market through tailored offerings and specific audiences.

Core Competencies: Capitalize on what you do best and make it a cornerstone of your strategy to stay ahead.

Fit Matters: Ensure alignment across activities—each action should reinforce and enhance others, not conflict.

Customer-Centric: Strategies should address customer needs deeply and uniquely, building loyalty over the long term.

Adaptability: Stay nimble—strategic adjustments are key in evolving markets and unpredictable environments.

Competitive Landscape: Continuously monitor and respond to shifts in the market and the moves of competitors.

Long-Term Focus: Avoid the lure of short-term gains; prioritize sustainable growth and value creation.

Essential strategies for a competitive edge—Porter’s must-reads refine your path to success.

Is your company spending too much time on strategy development--with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will inspire you to: <ul><li>Distinguish your company from rivals<li>Clarify what your company will and won't do<li>Craft a vision for an uncertain future<li>Create blue oceans of uncontested market space<li>Use the Balanced Scorecard to measure your strategy<li>Capture your strategy in a memorable phrase<li>Make priorities explicit<li>Allocate resources early<li>Clarify decision rights for faster decision making</ul>This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."

strategy

Strategy

entrepreneurship

Entrepreneurship

business

Business

Harvard Business Review is an accomplished writer whose work has resonated with readers around the world. Harvard Business Review has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Harvard Business Review's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Harvard Business Review

Michael E. Porter

HBR's 10 Must Reads on Strategy

Common sense, in this sense, is like oxygen: the higher you go, the thinner it gets.

Grand strategy involves achieving objectives by balancing your resources with your ambitions. 	“A mismatch between ends and means can lead to failure.”

Balancing Ends & Means

Flexibility allows leaders to adapt when circumstances change, ensuring long-term success. 	“Rigid strategies often collapse in the face of new challenges.”

The Role of Strategic Flexibility

Historical figures like Lincoln and Roosevelt teach us that understanding context is vital for strategy. 	“Strategists must learn from the past to avoid repeating mistakes.”

Learning from History’s Leaders

The book highlights the importance of both reflection and decisive action in strategic success. 	“Thinking without acting is pointless; acting without thinking is reckless.”

The Interplay Between Thought & Action

There are limits to what force and power can achieve, making strategic restraint a valuable tool. 	“Knowing when to pull back is just as important as advancing.”

The Limits of Power

A successful strategy is not one-size-fits-all; it must be tailored to specific situations and contexts. 	“Strategy is shaped by circumstances, and those circumstances will always vary.”

The Importance of Context

Wisdom, gained through experience and reflection, guides sound decision-making in complex scenarios. 	“In grand strategy, wisdom is a tool more powerful than any weapon.”

The Use of Wisdom in Strategy

Effective leaders must align their team’s actions with a cohesive strategy to achieve larger goals. 	“Leaders are the glue that binds a grand strategy together.”

Leadership’s Role in Grand Strategy

Patience is often key to success. Rushing decisions or strategies can lead to miscalculations. 	“The best strategies take time to mature and develop.”

Applying Strategic Patience

Short-term moves should contribute to the overarching, long-term strategy rather than contradict it. 	“Don’t lose sight of your destination by focusing only on immediate gains.”

Aligning Short Term Tactics with Long Term Goals

Change is inevitable, and the best strategies are those that adapt to unexpected developments. 	“A rigid strategy is a doomed strategy.”

The Need for Adaptation in Uncertainty

Collaborating with others can enhance the effectiveness of a grand strategy, combining different strengths. 	“Allies and partnerships are crucial to achieving grand goals.”

Fostering Strategic Collaboration

Values and ideals provide the moral foundation for strategy, guiding decisions towards ethical goals. 	“Grand strategies are not just about power but about principles too.”

The Role of Ideals in Shaping Strategy

Overextending resources or ambitions can lead to downfall. It’s vital to know the limits of your strategy. 	“Ambition without restraint leads to collapse.”

Managing Overreach in Pursuits

Effective grand strategy considers not only practical outcomes but also the ethical implications of actions. 	“Strategic choices must align with a broader sense of justice and fairness.”

Understanding the Ethical Dimensions of Strategy

1.	Balance your goals with available resources.	2.	Embrace flexibility in response to changes.	3.	Learn from historical leaders’ successes and failures.	4.	Combine thoughtful planning with decisive action.	5.	Recognize the limits of power and force.	6.	Tailor strategies to specific contexts.	7.	Use wisdom to navigate complex challenges.	8.	Lead by aligning your team with a grand vision.

9.	Exercise patience to allow strategies to develop.	10.	Ensure short-term tactics align with long-term objectives.	11.	Be adaptable in the face of uncertainty.	12.	Collaborate strategically with allies.	13.	Let ideals and values shape your strategy.	14.	Avoid overreaching in your pursuits.	15.	Always consider the ethical implications of your strategy.

Master the art of grand strategy by blending wisdom, flexibility, and historical lessons.

“The best education in grand strategy available in a single volume . . . a book that should be read by every American leader or would-be leader.”—The Wall Street Journal A master class in strategic thinking, distilled from the legendary program the author has co-taught at Yale for decades John Lewis Gaddis, the distinguished historian of the Cold War, has for almost two decades co-taught grand strategy at Yale University with his colleagues Charles Hill and Paul Kennedy.  Now, in On Grand Strategy, Gaddis reflects on what he has learned.  In chapters extending from the ancient world through World War II, Gaddis assesses grand strategic theory and practice in Herodotus, Thucydides, Sun Tzu, Octavian/Augustus, St. Augustine, Machiavelli, Elizabeth I, Philip II, the American Founding Fathers, Clausewitz, Tolstoy, Lincoln, Wilson, Franklin D. Roosevelt, and Isaiah Berlin.  On Grand Strategy applies the sharp insights and wit readers have come to expect from Gaddis to times, places, and people he’s never written about before.  For anyone interested in the art of leadership, On Grand Strategy is, in every way, a master class.

John Lewis Gaddis

On Grand Strategy

The future of social media will be defined by how we choose to wield its power.

1.	The Power of Social Media Algorithms	2.	How Social Media Shapes Public Opinion	3.	The Role of Viral Content in the Digital Age	4.	Misinformation and Its Impact on Society	5.	The Concept of Social Contagion	6.	The Influence of Social Media on Elections	7.	Balancing Privacy and Data in the Digital World	8.	The Economics Behind Social Platforms	9.	Regulating Social Media for Public Good	10.	The Future of Social Media and Its Global Impact

Ideas Explained

Social media algorithms determine what we see, shaping our perceptions and influencing behavior. Platforms optimize for engagement, which can have both positive and negative effects. 	“Algorithms don’t just predict our behavior; they shape it.”

Power of Social Media Algorithms

Social media is one of the most powerful tools for shaping public opinion, often polarizing users through echo chambers that reinforce existing beliefs. 	“Our opinions are no longer formed in isolation—they’re curated by the networks we participate in.”

How Social Media Shapes Public Opinion

Content that goes viral spreads rapidly through social networks, significantly impacting opinions, behavior, and even political outcomes. 	“Virality has the power to amplify voices, for better or for worse.”

The Role of Viral Content

Misinformation spreads faster than factual information on social media, creating confusion, distrust, and societal division. 	“Misinformation isn’t just a nuisance; it’s a societal threat.”

Misinformation & Its Impact on Society

Social contagion is the process by which ideas, emotions, and behaviors spread through networks, influencing individual actions and mass movements. 	“We are more connected than we think—our decisions ripple through our networks.”

Concept of Social Contagion

Social media has proven to be a key player in political campaigns, influencing election outcomes through targeted ads and viral political content. 	“Elections are no longer won in debates or town halls, but in newsfeeds and social threads.”

Influence of Social Media on Elections

The vast amount of personal data collected by social platforms raises concerns about privacy and how it is used for profit, often at the cost of user trust. 	“The digital world offers convenience at the price of our privacy.”

Balancing Privacy & Data in the Digital World

Social platforms thrive on advertising dollars, using user engagement and data as their currency, which drives them to prioritize content that maximizes attention. 	“In the attention economy, our time online is being monetized with every click.”

Economics Behind Social Platforms

There’s growing debate on how to regulate social platforms to minimize harm, ensure transparency, and protect public interests without stifling innovation. 	“The rules for the digital age are still being written, but regulation is inevitable.”

Regulating Social Media for Public Good

As social media continues to evolve, its influence will only grow, presenting both opportunities and challenges on a global scale. 	“The future of social media will be defined by how we choose to wield its power.”

The Future of Social Media

1.	Algorithms shape what we see and do online.	2.	Social media polarizes public opinion.	3.	Viral content has the power to shape society.	4.	Misinformation is a growing threat.	5.	Ideas spread like a virus through social networks.	6.	Social media influences election outcomes.	7.	Privacy concerns dominate the digital landscape.	8.	Social platforms thrive on user data.	9.	Regulation will be key to mitigating harm.	10.	The future of social media holds immense global implications.

Discover how social media shapes our lives, influences opinions, and impacts society in The Hype Machine.

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond  “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

technologyandthefuture

Technology & The Future

startup

Startups

Sinan Aral

The Hype Machine

Ever wondered why we sometimes splurge on a sale, follow trends, or avoid risks even when the odds are in our favor? Traditional economics assumes we're rational decision-makers. Behavioral economics? It knows we're not! 📉🧠

💡Behavioral Economics: The Secret Behind Our Decisions 🤯

Imagine you see a $100 shirt marked down to $50. Feels like a steal, right? That’s anchoring at work! Our brains latch onto the first piece of info (the original price) and use it to judge everything else. Marketers know this well...😉🛍️

🔍The Anchoring Effect: The Power of the First Impression

People hate losing. In fact, losses hurt about twice as much as gains feel good. It’s why we cling to investments, avoid risks, and play it safe—even when taking a leap could bring huge rewards. Fear's got a strong grip on our wallets! 💸🙅‍♀️

🚫 Loss Aversion: Fear of Losing > Love of Winning

Ever jumped on a trend because "everyone else is doing it"? That's herd mentality. Whether it’s stocks, fashion, or even memes, people love to follow the crowd. But beware—this can lead to market bubbles and sudden crashes. 🐑📉

👥 Herd Mentality: Follow the Crowd, Follow the Trend

Businesses that understand behavioral economics can tap into these natural biases. Smart pricing, persuasive ads, or just knowing when to nudge—it's all about aligning with how people really think. 📊✨

🧩Why Does This Matter? Better Strategies, Better Outcomes

Next time you make a financial decision, ask yourself—what’s really driving it? Are you being influenced by psychological quirks or social pressures?🤔💡Recognizing these factors can help you make smarter choices!

💭Think About It: Are You in Control?

How Sneaky Psychology Makes You Spend and How Businesses Cash In

Discover the world of business and economics.

economics

Economics

habits

Habits

Hidden Forces Controlling Your Wallet

Visibility is a trap.

The majority of users don't go past the first page of Google. Ranking higher ensures your website gets seen, which directly translates into increased organic traffic.This is the most cost-effective way to drive potential customers to your site without relying on paid ads.

1. Increased Visibility and Traffic

Trust is built with consistency.

2. Boosted Credibility and Trust

Users trust Google to show them the best results, so a top position enhances your credibility. If your site appears on the first page, visitors often perceive it as more authoritative and trustworthy compared to lower-ranking competitors.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

When potential customers find your site easily, they're more likely to engage with your content, leading to higher conversion rates. These visitors are often actively searching for your product or service, making them more valuable than those coming from paid ads or social media.

3. Higher Conversion Rates

Price is what you pay. Value is what you get.

SEO (Search Engine Optimization) offers a high return on investment (ROI) because it draws in organic traffic over time. While initial efforts may take time, the long-term benefits of ranking high in Google search results far outweigh the cost compared to continuous spending on ads.

4. Cost Efficiency

In business, the competition will bite you if you keep running; if you stand still, they will swallow you.

Ranking high helps you stay ahead of competitors. As your authority grows, it becomes harder for competitors to surpass you. Maintaining top positions ensures a consistent influx of traffic and leads, solidifying your place in the market.

5. Sustained Competitive Advantage

The customer’s perception is your reality.

Google's ranking factors include site speed, mobile-friendliness, and easy navigation. By optimizing for SEO, you inadvertently create a better user experience, encouraging users to stay on your site longer, reducing bounce rates, and improving engagement.

6. Improved User Experience

The Internet is becoming the town square for the global village of tomorrow.”

Whether you’re targeting a local market or international audiences, ranking high on Google ensures your reach extends far beyond what other marketing methods offer. Local SEO specifically helps businesses attract nearby customers searching for immediate solutions.

7. Global and Local Reach

The best way to predict the future is to create it.

Top rankings are not just about immediate traffic. Consistent ranking on Google builds long-term brand awareness. As more people become familiar with your business, it leads to sustained growth in traffic, leads, and revenue.

8. Long-Term Business Growth

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Boost Your Google Ranking with a Proven SEO Expert! 🔎

<ul><li>Your support means the world to me! When you like and comment, it not only motivates me but also tells me that you’re enjoying the content.</li><li>Every like and comment encourages me to create even better posts just for you.</li><li>Plus, when you engage, you’re helping others discover content they’ll love, too! So, if you find value here, hit that like button and drop a comment. Let’s grow and learn together.</li></ul>

Dominate your industry by ranking on Google.

Why Google rankings are your business’s golden ticket!

Take time to think about the necessity of making a video: <ul><li class="ql-align-justify">Can you replace it with something simpler?</li></ul>Then analyze: <ul><li class="ql-align-justify">What is the product's best and worst aspects?</li><li class="ql-align-justify">What are people expecting to watch this video? Where? </li><li class="ql-align-justify">What stage of the funnel are they in? </li><li class="ql-align-justify">What do they have to do? </li></ul>

Preparing for Script Writing

This video explains how to use the product or service.There is a linear structure, no drama, no lifestyle, no pain points, and no hard sells. You just need to be clear and show your product.

Explainer Video

Write down and remember the action and the stage of the funnel. At the start, you should not be overly creative. Most videos should lead to sales. So, use formulas:<ul><li class="ql-align-justify">Problem -> Solution </li><li class="ql-align-justify">To tell -> To explain -> To repeat </li></ul>There are some GOOD RECEPTIONS:

<ul><li class="ql-align-justify">There should be a hero with a problem. They overcome the struggles and receive a reward. </li><li class="ql-align-justify">Don't sell the product, sell lifestyle (you have seen that in auto or real estate ads).</li></ul>

Storytelling

Script for videos: how to make great material

Find 100+ Facts about Marketing & Sales - Curated from inspiring sources like Books, Podcasts & Articles - Genuine Insights from like-minded Users like You!

The Business of Changing the World

HBR's 10 Must Reads on Strategy

On Grand Strategy

The Hype Machine

Hidden Forces Controlling Your Wallet

Why Google rankings are your business’s golden ticket!

Script for videos: how to make great material

The Molecule of More

People Don’t Read Online—They Scan. This Is How to Write for Them

Yes!

It's time to
Read like a Pro.

The Business of Changing the World

HBR's 10 Must Reads on Strategy

On Grand Strategy

The Hype Machine

Hidden Forces Controlling Your Wallet

Why Google rankings are your business’s golden ticket!

Script for videos: how to make great material

The Molecule of More

People Don’t Read Online—They Scan. This Is How to Write for Them

Yes!

It's time to Read like a Pro.

It's time to
Read like a Pro.