Rotten Tomatoes and the Tomatometer score are the world’s most trusted recommendation resources for quality entertainment. As the leading online aggregator of movie and TV show reviews from critics, they provide fans with a comprehensive guide to what’s Fresh – and what’s Rotten – in theaters and at home. The Tomatometer is just the beginning.

THE ROTTEN TOMATOES

They also serve movie and TV fans with original editorial content on their site and through social channels, produce fun and informative video series, and hold live events for fans across the country, with their ‘Your Opinion Sucks’ live shows. If you’re an entertainment fan looking for a recommendation, or to share an opinion, checkout the Rotten Tomatoes.

The Tomatometer score – based on the opinions of hundreds of film and television critics is a trusted measurement of a movie. Back in the days of the open theaters, when a play was particularly atrocious, the audience expressed their dissatisfaction by not only booing and hissing at the stage, but also throwing whatever was at hand – vegetables and fruits included.The Tomatometer score represents the percentage of professional critic reviews that are positive for a given film or television show. A Tomatometer score is calculated for a movie or TV show after it receives at least five reviews.

The Tomatometer

There are 3 types of tomato here,<ol><li>RED TOMATO When at least 60% of reviews for a movie or TV show are positive, a red tomato is displayed to indicate its Fresh status.</li><li>GREEN SPLAT TOMATO When less than 60% of reviews for a movie or TV show are positive, a green splat is displayed to indicate its Rotten status.</li><li>FADED TOMATO When there is no Tomatometer score available, which could be because the title hasn’t released yet or there are not enough ratings to generate a score.</li></ol>

The Tomatoes

Certified Fresh status is a special distinction awarded to the best-reviewed movies and TV shows. In order to qualify, movies or TV shows must meet the following requirements:<ol><li>A consistent Tomatometer score of 75% or higher.</li><li>At least five reviews from Top Critics.</li><li>Films in wide release must have a minimum of 80 reviews. This also applies for films going from limited to wide release.</li><li>Films in limited release must have a minimum of 40 reviews.</li><li>Only individual seasons of a TV show are eligible, and each must have a minimum of 20 reviews.</li></ol>

The Certified Fresh

The above requirements for Certified Fresh status are only the bare minimum a film must achieve to qualify for the distinction. A film does not automatically become Certified Fresh when it meets those requirements. The Tomatometer score must be consistent and unlikely to deviate significantly before a film or TV show is marked Certified Fresh.

A Certified Fresh movie or TV season whose score drops and remains consistently below 70% will lose the Certified Fresh designation. The certification removal might not happen as soon as the score drops below 70%; as with CF designation, removal will take place when the score settles.A movie or TV season that loses Certified Fresh status can regain it by reaching a consistent score of 75% or more and meeting the other minimum requirements.

Rotten Tomatoes has assembled a team of curators whose job it is to read thousands of movie and TV reviews weekly. The team collects movie and TV reviews from Tomatometer-approved critics and publications every day, generating Tomatometer scores. Their curators carefully read these reviews, noting if the reviews are Fresh or Rotten, and choose a representative pull-quote. Tomatometer-approved critics can also self-submit their reviews.

Curation

The Audience Score, denoted by a popcorn bucket, represents the percentage of users who have rated a movie or TV show positively. With films for which they can verify users have bought a ticket, the default Audience Score they show is made up of “Verified Ratings,” which represents the percentage of users who have rated a movie or TV show positively who they can verify bought a ticket; it is displayed once enough of those Verified Ratings are in to form a score.

The Audience Score

For all other titles, they display an “All Audience Score” that includes ratings from people regardless of whether or not they can currently verify they have seen the movie or show. Titles eligible for Verified Ratings have an All Audience Score, too: To see it, just click on the popcorn bucket and you can toggle between both the Verified Audience Score and the All Audience Score. You can read more about recent changes to the score box HERE.

There are 3 types of popcorn bucket here,<ol><li>FULL POPCORN BUCKET When at least 60% of users give a movie or TV show a star rating of 3.5 or higher, a full popcorn bucket is displayed to indicate its Fresh status.</li><li>TIPPED OVER POPCORN BUCKET When less than 60% of users give a movie or TV show a star rating of 3.5 or higher, a tipped over popcorn bucket is displayed to indicate its Rotten status.</li><li>FADED POPCORN BUCKET When there is no Audience Score available, which could be because the Title hasn’t released yet or there are not enough ratings to generate a score.</li></ol>

The Popcorn Buckets

Rotten Tomatoes is home to the Tomatometer rating, which represents the percentage of professional critic reviews that are positive for a given film or television show.

marketingandsales

Marketing & Sales

movies

Movies & Shows

Rotten Tomatoes: About

Some researchers point out that the choice of music in advertisements plays a vital role in convincing consumers that a product is green and that they should purchase it. A 2022 study found that using major-mode music with a fast templo in advertising helps consumers to buy the product. Modes are scale patterns with different melodic characteristics. The tempo is the speed of a piece. Major scales are usually associated with happiness while minor scales are perceived as more melancholy.

Sustainable green purchases

Advertising music can play a vital role in driving consumers to purchase green products. Researchers found that music with a major scale pattern of over 94 beats per minute made consumers more likely to buy an eco-friendly product, regardless of the advertised product or the consumer's music background. A lack of music or slower, more fearful music didn't have the same impact. However, the scope of the study only focused on green products, but what makes a product green may vary.

How music affects consumer's purchasing intentions

Greenwashing is a marketing practice where companies mislead consumers about the environmental benefits or sustainability of a particular product or service. Ads could use music to appeal to consumers so they feel more positive about the brand, even though they don't get factual information. Consumers may not recognise their feeling is caused by the music.

Companies use musical advertising cues for greenwashing

It’s crucial to focus on reducing consumers’ barriers to sustainable consumption. The purchase of green products shouldn't depend on the consumers' attitude towards green products. <ul><li>Companies should make engaging in sustainable behaviours more convenient for consumers.</li><li>It's also important to ensure that "sustainability" is not associated with "expensive."</li></ul>

Businesses can do more to overcome the barriers to sustainable purchasing

The technique could be used to shift shopper mindsets towards sustainable products—but it could also be used for greenwashing.

Understand yourself and those around you.

psychology

Psychology

music

Music

scienceandnature

Science & Nature

The surprising link between lively music and sustainable shopping

"Creating a listicle" does not guarantee clickbait. If we want to create a headline that drives shares, we need to understand which are the powerful elements from a listicle we can utilize further.Thankfully Max Woolf has taken the time to do a deep dive analytical <a href="https://medium.com/free-code-camp/how-to-write-medium-stories-people-will-actually-read-92e58a27c8d8">research</a> on how BuzzFeed's approach in using listicle has been successful in driving the article share-ability.

"Listicle" is not the core idea of a story, it's a vehicle to tell a story.

The headline usually begins with [X] as a numeral element. Including [X] reasons, [X] books, [X] movies, etc, where [X] is any 1 or 2-digit numeral. The size of [X] can be varies. The distribution of listicle in BuzzFeed is centered at the median of 19 entries. Surprisingly, the bigger the size of [X] is, the more shares it drives. A 30-size listicles receive more shares than a 10-size listicles.

Powerful element of a listicle #1: Numeral or [X]

BuzzFeed go-to listicle phrases has changed over the year.In 2012, BuzzFeed most used listicle began with the [X], while in 2014, they began with [X] things. The "the" is technically redundant. The intention might be to make the listicle schema cleaner and less formal, thus it's possible that the listicle began with [X] things performs better than the [X].

Powerful element of a listicle #2: The phrase that goes with [X]

Listicle using [X] things does indeed  perform slightly better than the [X] on average. Emotional words which you would never find in a more serious journalistic publication such as 'insanely', 'awesome', and 'probably' are some of the key driver of shares.

Powerful element of a listicle #3: The types of listicles

BuzzFeed tends to write more frequently towards then-current events. For example, there were many articles about 2012 election during 2012, while April 2013 consisted of many articles about the Boston Marathon bombings.There is more uncertainty in the accuracy of the average on keywords, especially with #1 word, career.There is a strong focus on nostalgia, with toys, childhood, and 80s. Certain brands like disney and potter fits the nostalgia too.Words such as which and character are likely caused by <a href="https://www.buzzfeed.com/quizzes">BuzzFeed quizzes</a>, which have been incredibly popular.

Powerful element of a listicle #4: Key keywords

3-Word phrases (trigrams) provided more helpful information than phrases of other lengths. 'Character are you', a frequent phrase in quizzes, is what leads to the most virality. These performs 3-4 times better than the best listicles on average.'Things you probably don't know', 'things you never did', 'things you don't' - these phrases seems redundant but they refer to a bigger theme.There is a frequent appeal on 'you', the reader, with 'you'/'your'/'you’re' appearing in about half of the top phrases.

Powerful element of a listicle headline #5: 3-Word Phrases

A deeper understanding of what makes listicle a powerful to help articles share-ability. 

You probably do not know that the 3 most interesting things I found will blow your mind.

problemsolving

Problem Solving

communication

Communication

Quantifying the Clickbait and Linkbait in BuzzFeed Article Titles

A business needs to build a personal brand. It is misunderstood that brand design means a logo. Everybody has a logo. There are 10 zillion logos in the world. So if you design a great logo, that's not a brand. There are a few brand touch points like your website and email or print, broadcast e-commerce, social media, video, and digital marketing that show off your brand.

Brand Touchpoints to make you a Brand

If you want to make sure that your brand shows up in a consistent way across all of these points, then I have these nine elements of a brand design ecosystem.

First of all, we need to have a logo. It should probably have very few clours. Do not have more than three colours.

Logo

A font is a brand identity like a logo. Have a font or two. Fonts also have a personality, like Serif Fonts, Son Serif Fonts, or handwritten fonts. Fonts say a lot about your brand, so choose ones that are consistent.

Fonts

Colour has incredible psychological power. Colours mean things. The colour palette should have 3–4 or 5 colours so that you can talk about the strategy of what you do and what it is that you offer. Colours speak to consumers. Select colour not based on what is your favourite but on what consumers like and to which they respond.

Colour Palette

Companies like Louis Vitton follow a pattern on all their bags. Meanwhile, Apple has a brushed metal finish on its products.

Pattern and Texture

There are millions of styles of photography and you need to choose the one that suits your brand which needs to be maintained consistently.

Photography & Animation

Like photography, there are millions of illustrations. Select the right one that syncs with your logo and colour palette consistently to establish a visual vocabulary for your brand that is recognisable.

Illustration & Iconography

Many companies fail to identify sound as part of the brand. "Intel is one such company that has made its signature sound," Bum, Bum, Bum, that when one hears it immediately recalls the brand, "Intel Inside."

Sound

A particular layout or style needs to be maintained consistently across all your brand touchpoints.

 Layout

The Tone of Voice: What does your brand sound like, formal, joky, informal, serious, funny, etc. The copy of your website or tweet or your writing.

The Tone of Voice

There are many products in your industry. Do you want to remain one or you want to be the BRAND?

Vikas Nagori | There are many products out in your industrey, only few make it becoming a Brand. Join the journey of becoming a Brand

entrepreneurship

Entrepreneurship

business

Business

Buidling your Branding | LinkedIn

First understand the counterpart and then you'll get what inside their head. From where they're coming from.<ol><li>How does the person like to be communicate with?</li><li>What action can I take to make a yes easier for them?</li><li>What's the person's dominant communication style?</li></ol>

Do Your Research

As if you are adequately prepared, it's time to have the conversation. Don't just attack bluntly. Spend time on being personable. Show your human side. Ask diagnostic questions, like "what are your thoughts about...?"Open-ended questions helps you to dig deeper to find out more relevant information and perspectives of other person.<ol><li>Can you explain how you arrived at that solution?</li><li>Can you walk me through your decision making process?</li><li>How can we make this beneficial for both of us?</li></ol>

Ask Deeper Questions

"No" is an opportunity, not an ending.Use the FEEL, FELT and FOUND formula:FEEL: I understand why you might feel that way. Many others have felt the same way.FELT: I understand where you are coming from. During points in my career I have felt the same way.FOUND: What i have found is....

Get Ready For Objections

We usually dealt with some people with whom we hardly get negotiate easily.

Here are three steps to blast through resistance and nail your next negotiation.

career

Career

personaldevelopment

Personal Development

leadershipandmanagement

Leadership & Management

3 Steps to Negotiate Anything

Negotiations entail trust and teamwork more than pinning an opponent to the ground.Tactical empathy - “intentionally using concepts from neuroscience to influence emotions” - can be used as a core stratagem in navigating any type of friction.Mirroring your counterpart, negotiating across cultures, and building relationships are all essential.

Negotiating Mindset Has To Shift

Negotiation is typically portrayed as a winner-take-all skirmish. Be it <a href="https://qz.com/work/1916146/negotiating-a-salary-raise-how-to-prepare-a-month-in-advance/">haggling for a higher salary</a>, <a href="https://qz.com/707327/before-asking-for-that-promotion-make-sure-youve-done-these-three-things/">asking for a promotion</a>, or closing a deal, the process might summon tactics, for example, from Sun Tzu’s The Art of War. Countless MBA courses and textbooks have taught us that business is a battlefield. A former hostage negotiator with the FBI has a different take on this.Tactical empathy—intentionally using concepts from neuroscience to influence emotions—is a core stratagem in navigating any type of friction.

Tactical Empathy

Tactical empathy requires demonstrating to your counterpart how deeply you’re listening to their words and, in effect, how thoughtfully you’re considering their position. One key tactic, called “mirroring,” entails echoing back one to three words the other person uttered, which Voss says can help build rapport from the outset.Mirroring can also be a survival tactic for awkward networking events. Faced with a roomful of strangers, one can simply echo words and phrases to get them to open up. This simple practice can even turn idle chit-chat into meaningful conversations.

The Art Of Mirroring

In a heated confrontation, mirroring can help you regain balance when you’ve been challenged or buy you time when you’re really flummoxed by what somebody said. Framing the other person’s words in the form of a question also gets them to try different terms, which helps clarify what’s at stake and gives you time to gather your thoughts.For instance, your boss might say: “I need you to pull your weight better around here if we want this operation to survive.” Repeating the word, “survive” will likely lead your supervisor to elaborate on the pressure he or she is faced with.

Mirroring Helps 

And what if both parties are skilled at mirroring each other? Will it produce a stalemate?Mirroring ultimately reveals the most important factors at stake, and the character of each party. At some point, one of us is going to come out of this dynamic and just flat out say, ‘Look, here’s here’s what I’d really like to do.’ Someone is going to step forward and offer something up because you’ve earned each other’s trust.

Two Negotiators

Will this tactic work when parties come from different cultures? What about someone who uses silence as a power manoeuvre? Everybody on earth wants to know that they’re being understood and will open up when they feel they are listened to.The desire to connect and be understood is the basic layer that underpins everything.

Negotiating Across Cultures

Chris Voss, a top hostage negotiator turned leadership coach, believes that negotiations entail trust and teamwork more than pinning an opponent to the ground.

What is tactical empathy and how can it help in negotiations at work?

"I'm Not Sure If It's For You But..."• Puts the listener at ease, there is no pressure to take action • The "but" in the end will shift the focus of the subconscious mind to the rest of the sentence as more important.Example.I’m not sure if it’s for you, but would you happen to know someone interested in this product.

Pitching to a prospect

"When Would Be a Good Time?"• Asking "when would be a good time to.."  gives you and the prospect a time frame ( a deadline)•  Don't rush the requestExampleWhen will be a good time to look into this idea?

Making time to meet

"Most People.."Indecision is usually caused by the anxiety and uncertainty of the outcome. People have confidence in making choices that other people have taken and have benefited from.• Adding "most people" does will make you seem more confident in the suggestions given.ExampleMost people will grab this opportunity, it might not happen again

Create FOMO

• "The Good News is .." this phrase is very much relieving to anyone in any situation.• As much as we seek out drama we also love to see conflict resolution.ExampleThe good news is we already have a backup ready to restore the damage

The Good News 

Your prospect is your greatest ally, Asking for a favor is powerful,• Cue: ask this will be when someone says "thank you". Example"Can I ask you a favor to refer this to someone you know will get value from this product"

Just a tiny favor

"Just imagine...""We are hardwired for narrative: stories help us understand the world around us, empathize with others, analyze the past, and make decisions for the future."• Stories invoke our imagination this is a powerful trigger in tapping into the emotions Example:Just imagine how things will be in six months once you have implemented this.

Be a storyteller 

"What Do You Know?"Googling has made 21st-century man the expert on everything in the world. Your prospect assumes that they are the expert in their field so find out what they know.•  Take control of the conversation •  The magic phrase "what do you know?' moves the other person’s position “from one of certainty to one of doubt.” Example:• What do you know about everything that has changed since (insert event)?

Quiz the Expert

"How Would You Feel If?"We all have a great fear of losing what we own -what is MINE. • Tap into those emotions of potentially losing something valuable Examples: • How would you feel if this decision led to your promotion? (the “if-success” trigger; “loss aversion” in absentia).

Tap into the emotion

"Just Out of Curiosity"Be curious about the other person instead of trying to convince them to find out why and how they think the way they do. Examples• Just out of curiosity, what is it that’s stopping you from moving forward with this right now?

The Curious Cat

Avoid analysis paralysis ( inability to choose when we have to choose from several options.)• Offering only three options; afterward, just ask the other personExample:“Of those three options, what’s going to be easier for you?”

The three options 

Keep It Simple StupidBuying is an emotional experience where logic takes second place.  What is the problem you want to solve, and what value are you trying to add to the other person's life?

K.I.S.S

Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

books

Books

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want. This collectible hardcover edition contains several new examples of the magical phrases that will help you increase your impact.

PHIL. JONES is an accomplished writer whose work has resonated with readers around the world. PHIL. JONES has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. PHIL. JONES's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

PHIL. JONES

Exactly What to Say

Q-tips never told us to stick the swabs in our ear canal to clear out earwax. Yet, somehow, we use it for the very thing it specifically warns us not to do: Putting it inside our ears.The humble Q-tip was so perfectly designed for the purpose of cleaning our ears, that it turned into a generic word for a product.

Q-Tips: The Cotton Swab To Clean Ears And Eyes

Q-tips were positioned as an essential tool for women's cosmetics and beauty routines.In the 1950s and 1960s, they began to tell consumers they were for more than just for babies or women -- they were handy for any project around the house or in their lives.

The Beauty Assistant

Every Q-tips box has a warning label: "Do not insert swab into ear canal," and if you're going to use it to clean your ears, gently swab the outer part only.

fashion

Fashion & Beauty

health

Health

How we got addicted to using Q-tips the wrong way

The word “ritual” is thrown around colloquially today, but sometimes it still carries the weight of religious ceremony. For supermarket supershoppers, as we might call them, these stores themselves, with their floor-to-ceiling shelves and flickering freezers brimming with food that’s available for purchase, are a sanctuary that transcends faith, race, and economic status. Grocery shopping is an intimately personal act—deciding what to put in your body and what to feed the people you love—performed in public.

Grocery Shopping As A Ritual

Grocery shopping can be a uniquely pleasurable experience, and it’s a squarely American invention. Before the turn of the century, people got their groceries from general stores, where a clerk gathered your items while you waited and placed them on the counter to ring up. There was no way to compare the costs and relative virtues of, say, Crest or Colgate toothpaste; toothpaste was just toothpaste.

Grocery Shopping; A Pleasurable Experience

But for some, rooting for bargains taps into ingrained opportunism. For being clever enough to pair a coupon with an item that’s already on sale. For holding off on buying a tempting pint of ripe blueberries at one store before getting it for half the price at the next. There is a devilish sense of satisfaction at having gamed the system enough to get an extra six-pack of Gillette razor blades to store in the bathroom cupboard.

Bargain Hunting

Customers are so excited about spending only $8 on a rotisserie chicken that they happily buy many other items at a modest-to-steep markup.That makes the business work, but it also makes supermarkets compete in a race to the bottom on prices.

The Feedback Loop

An online magazine for today's home cook, reporting from the front lines of dinner.

moneyandinvestments

Money & Investments

artsandculture

Society, Arts & Culture

The Case for the Supermarket Supershopper

Marketing BlindnessBlind to Marketing!!Nowadays, people get exposed to thousands of ads daily which include digital ads, traditional forms of advertisements such as television commercials or banners and posters. An overwhelming majority of population would agree to the fact that they don’t want repetitive and irrelevant ads to show up in front of them. It’s a fact that people don’t want irrelevant ads to show up but it’s also true that most of the people are trying to evade themselves from any sort of advertisements.

Blind To Marketing

It’s only because of behavioral changes due to the advancement of digital marketing which targets personalized ads to people in order to protect the relevancy and targets and to generate ROI alongside. But people often feel that the re marketing practices are quite creepy in accordance with their personalized info and feels like they are shadowed.

Change!!!! 

Although not everyone is affected by marketing blindness, the vast majority of individuals are. There is a majority who don’t even remember the Ads which they were exposed to couple of minutes ago due to either the lack of heed or not feeling the relevance of those stuffs. In fact, research has found that up to 85% of individuals don't consciously remember advertisements. Only 14% of respondents in a research from 2013 were able to name the business or product that was advertised in the most recent display ad they had seen.

Who Is Affected!! 

The importance of advertising on handheld phones is still emphasized by web marketing firms, who are investing more money in this area. Although use data that'd appear to support this tactic, research demonstrating advertisement blindness, particularly on mobile devices, would imply the opposite. Digital marketing companies should be informed of the recent news and how to keep their clients' funds out of the most ineffective marketing campaigns.

Importance 🤔

For marketers and advertising specialist it’s quite exhausting and upsetting that people are exposed to your content but there is lack of mindfulness and consciousness among them. It’s advisable nowadays to keep the ads simple and too complex or clumsy to catch eyeballs.

Marketers Dilemma!!! 

Why is marketing so important and what impact doors it create in normal people's lives!!! 

Why people hate ads??? 

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