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Economic information comes from all angles in the media, constantly exposing us to endless analysis, commentary, opinion and debate. Yet this onslaught doesnât seem to make us any wiser in knowing where the economy is heading. For the millions of people trying to read the economy, only a few are successful.
Most economic predictions are based on the wrong indicators, so thereâs no chance that they will ever produce useful forecasts. Even when the right information is presented, itâs never presented in a way thatâs easy for people to understand.
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Every day, weâre exposed to lots and lots of economic data. There are countless forecasters making economic predictions. Of all the people and organizations predicting the future, none are so consistently accurate as to be reliable. Nevertheless, we do need some way to interpret the trends. We need to see around corners.
Context is everything. Information needs to be juxtaposed with the information that preceded it, so that we can understand the patterns in the data. Only by comparing last yearâs performance to this yearâs performance can we see whether we are progressing toward our goal.
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Analyzing economic data is as simple as gathering historic and current data from the internet and using Excel or similar software to assemble it all into an easy-to-read chart. Anyone can do this. It doesnât require special skills or tools.
Econometric analyses, on the other hand, are complicated statistical analyses that economists use. But these forecasts are less useful than youâd expect. They tend to be rigid in their modelling and donât provide a complete, dynamic picture of things.
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 To get a reasonably good forecast, one has to just construct charts out of historical data and look for possible cause-and-effect relationships.
The trick is to be smart about how you chart the relationships. Changing the organization and tracking of data can be useful preparation for analyzing relationships, and the book sets forth a simple method for doing so.
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The economic cycle is driven by cause and effect. Personal income drives consumer spending. Businesses respond to consumer spending by increasing production which, in turn, requires greater investments in infrastructure/capital spending. Consumer spending, production and capital spending all drive corporate profits.
Stock market performance is dependent on corporate profits; corporate profits also drive employment. And so, you see that job growth is at the very end of the food chain. Employment is a trailing economic indicator, and for this reason, it isnât useful for making forecasts.
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Consumer spending dominates the economy. Because it is such a large share of GDP, it drives corporate profitsâââand corporate profits, as we saw, drive employment. The stock market is a predictive indicator, moving up and down with consumer spending.
Consumer spending forecasts, then, can be used to predict the stock market, although there are lots of other factors that affect the stock market. Net-net: monitoring consumer spending is the best way to determine where the economy is going.
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Market Cycles have long periods, sometimes lasting years, during economic slowdowns when stocks just arenât a good investment. In cycle after cycle, businesses always seem to get caught in periodic downturns, and by the time the leaders realize theyâre in a downturn, itâs too late to do much about it.
Thereâs a traditional fear of recession (defined as two quarters or more of decline of real GDP), but ultimately, the downturn is already in the cards before a recession even hits.
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There are two big errors in traditional economic analysis. The first mistake is regarding recession as the main indication of economic slowdown. Recession is identified by GDP, but by the time the decline has hit GDP and it reflects the slowdown, significant portions of the economy are already damaged.
The second mistake is the practice of tracking economic data quarter to quarter and month to month. This causes a lot of noise; there are lots of adjustments that have to be made to the data. Year-to-year tracking is better.
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A recession, as a reminder, is defined as more than two-quarters decline in real GDP. This measurement tends to put observers into a simplistic, dualistic head-space. If GDP is positive, then itâs good; if GDP is negative, then itâs bad. A slowdown that doesnât land GDP in the negatives doesnât provoke much horrorâââitâs seen as a soft slowdown, more of a minor worry if anything. But Such slowdowns can cause almost as much damage as proper recessions.Â
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Recessions are infrequent. Slowdowns are more important, and when you look at the numbers during these periods, GDP growth is actually inhibited more than youâd imagine if you were just looking at recessions. Recessions are bogeymen. Declining rates of growth are the real culprit.
Recessions might have some value in predicting the beginning of a new cycle, but thatâs about it.Â
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Too much reliance on recession as an indicator is one problem; the second problem is the standard practice of measuring the change in short-term incrementsâ periods so short they can disguise larger trends.
The noisy, quarterly charts with wild swings of data and little context are confusing. The better solution is year-over-year charting, which makes trends much easier to spot.
Since recessions have been dethroned a new milepost is needed:
The rate of change economic tracking (ROCET), tracking turning points in growth, rather than absolute levels, to help make economic forecasts.
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Leading indicators cycle through several phases. Starting with the last phase of the previous cycle.
Itâs important to use the right leading indicators. The cause-and-effect relationship should make sense. When theyâre charted out together, a causal relationship should be easy to see. But remember: thereâs sometimes difficulty knowing if two things have a causal relationship or if the correlation is just casual. You need to evaluate the evidence as best you can.
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Itâs dangerous to imagine that youâre looking at unique circumstances and that on this occasion the usual pattern wonât hold. Chances are good that youâre wrong. Look at charts of historical dataâââyou will see these same patterns. Of course, there are unique variations with iterations of each cycle, but the cause and effect relationships stay the same.
Capital spending is driven by consumer spendingââânot the other way around. Capital outlay includes things like facilities and equipment costs. Usually, itâs after growth has been up for a few quarters that companies will update their capacity.
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Eighty percent of GDP is from the demand cycle, wherein consumer spending leads to industrial production which leads to capital spending. How does the demand cycle effect the stock market? Well, lots of things can move the market, but there are only a few consistent, significant market movers out there. The demand cycle shouldnât be the only factor referenced in forecasting the stock market, but itâs definitely something useful to consider.
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The best time to sell is when the economy is peaking, which is counterintuitive for many people. People want to believe the good times are going to keep rolling. Alternatively, the best time to buy is when the market is still tanking but close to reaching bottom. Itâs hard to have faith when everything looks so grim; it takes a lot of self-discipline to time the market like this. Weâve all heard the old saw, âBuy low, sell high.â Itâs so obvious, and it gets repeated so often that people take it about as seriously as they would a nursery rhyme.
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There are lots of different things that influence consumer spending. There are financial factors (for example, wage and consumer borrowing), fiscal and monetary factors (for example, taxes and interest rates) and there are psychological factors (for example, war, terrorism and instability). There are all different factors, and because there are so many diverse factors, itâs important to focus on a few indicators. Try to find factors that are rooted in common sense and that are proven to have causality over several cycles.
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There are two kinds of consumer spending power: personal income (including things like paychecks) and personal wealth (investments and similar things). Income has a large influence on consumer spendingâââthe more money flowing in, the more people have to spendâââso youâd think employment would be an important factor for income.
And it is, however, labour is hired after the economy goes up and fired as it goes down.
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Real wages, that is to say the actual amount that workers make, is more relevant to growth than changes in the number of employed or unemployed workers. Although often overlooked as a leading economic indicator, wages and salaries are more important than wealth, which usually isnât as liquid (if it is in the form of an investment, it has to be sold before it can affect the economy).
Increases in wages will have a greater impact than employment.
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People with jobs are more likely to spend money, and it should follow that employment drives the economy. But when the economy goes sour, companies fire workers. It should follow that the economy drives employment. Both contradictory statements are true.
The market finally bottoms out. But as employment bottoms out, consumption should already be on its way up. So if youâre scared to get in the market when employment figures are bad, look to see whether consumption is on its way up. If it is, itâs time to act.
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One of the forces with the most influence on the economy is the Federal Reserve Boardâs influence on interest rates. Some types of interest rates can affect consumer borrowing which affects consumer spending. Because the Federal Reserve Board gets so much media attention, its actions have a psychological effect, influencing impressions of the countryâs economic health.
As it turns out, consumer spending is influenced by interest rates. We can see that interest rates do in fact lead to spending. Increases in Fed rates presage economic turndowns and vice versa.
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The Fed rate is also tied to inflation, which impacts earnings, which affects consumer spending. Inflation also moves hourly wages and direct interest rates. This can create the impression that interest rates and consumer spending are more closely related than they are.
The Federal Reserve responds to economic growth rates and inflation rates. When either get too high, they cool things down by raising the Fed rate. When things get sluggish, they raise the rate. Even if consumer spending isnât interest-rate sensitive, the Federal rate appears to predict consumer spending.
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Interest rates have two important effects on the stock market:
1) they affect overall economic growth
2) they affect price-to-earnings ratios.
Charting out these relationships is useful for understanding market trends. Consumer spending drives corporate profits and, ultimately, affects the stock market. Because interest rates affect consumer spending, they can also affect the market.
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To figure out the relationship between the federal deficit and interest rates, you have to remember that federal debt is just one category of all the debt in the economy.
Thereâs also state and local government debt, not to mention consumer debt and corporate debt. In fact, of all the debt in the economy, only 18% is federal debt. By itself, federal debt doesnât seem to have much of an influence on interest rates, but all debt combined most definitely does.
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Manufacturers should determine the categories of expenditures or sales that are appropriate for and relevant to their products. Producers can use consumer spending to predict what the upcoming cycle will look like.
All sorts of sectors are sensitive to consumer spending. For business managers trying to make decisions, looking at performance in the context of historical economic cycles is most instructive.
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Economics professors would also benefit from teaching the ideas in this book. Most economics classes cover a lot of theories and have plenty of graphs, but they donât use enough real-life data for modeling.
They need to get down to the nitty-gritty of cause and effect. Economics is great for economists, but there is considerable room for improvement teaching how to use data for real-world questions. Economics should always be taught using historical data.
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IDEAS CURATED BY
CURATOR'S NOTE
Ahead of the Curve will arm you with the knowledge you need to deflect useless theories and reject hype. Economic analysis can be a do-it-yourself activity. Instead of tracking absolute increases and declines, the methods in this book look at changes in growth to make economic forecasts. The tools are based entirely on examining historical data for recurring patterns.
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