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Make Time

Make Time

by Jake Knapp, John Zeratsky

The "Make Time" Framework

Make Time is a framework that can help you create more time for the things you find important, in 4 steps, repeated every day:

  1. Highlight: Pick a single activity to prioritize in your schedule.
  2. Laser: Use certain tactics to s...

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Take control of your time by choosing where you direct your attention. And your daily Highlight is the target of that attention.
Principles for picking your Highlight:

  1. Urgency. Think about the most pressing thing you have to do today.

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  • Write down your highlight of the day. Put it in a visible place, to create a visual reminder.
  • Trust your gut to decide whether an urgent, joyful, or satisfying Highlight is best for today.
  • Repeat to build momentum and create a habit.
  • Choose the same Highlight for seve...

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Laser mode happens when your attention is truly focused on the present: you’re in the flow, meaning you are fully engaged, and immersed in the moment.

The key to getting into Laser mode and focusing on your Highlight is to defeat distraction. To do that, make distraction ha...

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  • No notifications; leave only the really critical and useful ones enabled.
  • Log out when you're done with an app, and keep a clean Homescreen.
  • Stay out of Infinity Pools: don’t reach for your phone first thing in the morning, read the news weekly, not daily, put a timer on y...

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When you don’t take care of your body, your brain can’t do its job.

  • Exercise every day: Go small and go every day.
  • Eat food. Not too much. Mostly plants.
  • Optimize your caffeine intake.

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  1. Observe what’s going on.
  2. Guess why things are happening the way they are.
  3. Experiment to test your hypothesis.
  4. Measure the results and decide whether you were right.

Take time for dai...

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