Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories - Deepstash

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Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

buffer.com

Three-Act storytelling structure

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a problem and build up the tension
  • Resolution: Resolve the problem

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Five-Act storytelling structure

Also known as Freytag’s Pyramid:

  • Exposition: Introduce important background information
  • Rising action: Tell a series of events to build up to the climax
  • Climax: Turn the story around (usually the most exciting part of the story)
  • Falling ...

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Before – After – Bridge storytelling formula

  • Before: Describe the world with Problem A.
  • After: Imagine what it’d be like having Problem A solved.
  • Bridge: Here’s how to get there.

Set the stage of a problem that your target audience is likely to experience ( a problem that your company so...

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Problem – Agitate – Solve storytelling formula

  • Problem: Present a problem
  • Agitate: Agitate the problem
  • Solve: Solve the problem

First, you present a problem. Second, instead of presenting the “After”, you intensify the problem with emotional language. Finally, you solve the prob...

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Simon Sinek’s Golden Circle

  • Why: Why the company exists (Why are you in this business? What motivates you)
  • How: How the company fulfills its Why
  • What: What the company does to fulfill its Why (i.e. your products and services).

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Dale Carnegie’s Magic Formula for storytelling

  • Incident: Share a relevant, personal experience, to grab your audience’s attention.
  • Action: Describe the specific action taken to solve or prevent a problem, showing that a change was needed.
  • Benefit: State the benefits of the action/change.

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Dave Lieber’s V storytelling formula

  • Introduce the character;
  • Bring the story to its lowest point;
  • Turn it around and finish with a happy ending.
Once you introduce the character of the story, describe how things went awful for him/her, using emotions to draw your audience int...

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Star – Chain – Hook storytelling formula

  • Star: An attention-getting, positive opening
  • Chain: A series of convincing facts, benefits, and reasons
  • Hook: A powerful call-to-action.

The star grabs your audience’s attention. The chain turns your audience’s attention into a desi...

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The Story Spine: Pixar’s award-winning formula

Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

The idea is to introduce a character or a group of character, describe t...

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The Hero’s Journey storytelling formula

  • Departure: A hero receives a call to go on an adventure, receives advice from a mentor, and heads out on her journey.
  • Initiation: The hero meets a series of challenges but eventually completes the mission.
  • Return: The hero returns and helps others with he...

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Nancy Duarte’s secret structure of great talks

  • What is: The status quo
  • What could be: The future that could be possible

Go back and forth between the two and end off with a …

  • New bliss: The wonderful future with your idea/product/service adopted.

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