In life, there are often times when you need to have uncomfortable conversations. Assertively communicating in a way that is clear and direct is one of the most effective ways of minimizing conflict, preventing misunderstandings, and creating a positive environment. When you practice assertive communication, you are giving equal respect to the rights and needs of yourself and others. 

People often confuse aggression with assertiveness, but they are very different. In aggressive communication, you are placing your own rights and needs above the rights and needs of others. Aggressive communication does the following:

• Forces your opinions on others
• Does not allow compromises
• Damages relationships

Passive communication is when you place the rights and needs of others above your own. Passive communication does the following:

• Allows for someone to be bullied or ignored
• Leads to low self-esteem