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Rule 1: Become genuinely interested in other people
Rule 2: Smile
Rule 3: Remember that a person's name to them is the sweetest and most important sound in any language
Rule 4: Be a good listener. Encourage others to talk about themselves
Rule 5: Talk in terms of the other man's interest.
Rule 6: Make the other person feel important - and do it sincerely.
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Principle 1: Do not criticize, condemn or complain
Principle 2: Give honest and sincere appreciation
Principle 3: Arouse in the other person an eager want
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Everything you and I do springs from 2 motives: the sex urge, and the desire to be great
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Rule 1: The only way to get the best of an argument is to avoid it.
Rule 2: Show respect for the other man's opinions. Never tell a man he is wrong.
Rule 3: If you're wrong, admit it quickly and emphatically.
Rule 4: Begin in a friendly way.
Rule 5: Get the other person saying "yes, yes". immediately.
Rule 6: Let the other man do a great deal of the talking.
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Rule 7: Let the other man feel that the idea is his.
Rule 8: Try honestly to see things from the other person's point of view.
Rule 9: Be sympathetic with the other person's ideas and desires.
Rule 10: Appeal to the nobler motives.
Rule 11: Dramatize your ideas.
Rule 12: Throw down a challenge.
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Rule 1: Begin with praise and honest appreciation.
Rule 2: Call attention to people's mistakes indirectly.
Rule 3: Talk about your own mistakes before criticizing the other person.
Rule 4: Ask questions instead of giving direct orders.
Rule 5: Let the other person save face.
Rule 6: Praise the even the slightest improvement.
Rule 7: Give the other person a fine reputation to live up to.
Rule 8: Use encouragement. Make the fault seem easy to correct.
Rule 9: Make the other person happy about doing the thing you suggest.
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Few human beings are proof against the implied flattery of raft attention.
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