why it is being said,"First impression is last long"Why it is not being said as first expression?"Try not to become a man of success but rather try to become a man of value" -Albert Einstein

Life Is All About Express Not To Impress.

Let me give you certain examples;Consider youself seating as an interviewer ,what you will do ? Expressing your ideas or impressing your interviewer .needless to say you have to do both these things simultaneously."Leaving an impression matters than leaving an expression"Realistic impressions:People will attract towards your talent , if you can leave a good impression in their mind.This involves several factors your behaviour, character, your talking style , your dedications, commitments..etc

Think yourself as an investor ,Whom will you give investments a person with disciplined ,skilled communicator and realistic person with a good plan or only a person only with a good + plan?what you would you like to listen your dad is a kind hearted person or your dad is a greedy billionaire? That impression was acheived by your dad in this society ,Impression meaning is not only to show up, It is a sum of characterstics and expressions to leave a deep message in someone's mind.Behaviour ,politeness ,potential matters these are all realistic things that a person can acheive it.

Unrealistic impressions:Try to Go through lovers point of view ;How many men told their girls,I will buy a land in your name in moon😂😂 ,How many boys tell their girlfriends we will visit world's end or... . I think a few may did it, quite funny...ha ..ha... Both of you know it's so hard to achieve.But you did it just to show her she is special for you."Where there is love there are ways to get unrealistic impressions"Not only love but also every types of feelings ; some people used to say their child "chup hoja warna dirt main phek dunga"

They are also leaving an impression in their child's mind that they are cruel ,aggressive,deadly & have no mercy.Although they can't throw their child but they are showing a negetive direction to their children."Life is all about both impression and expression"

personaldevelopment

Personal Development

motivationandinspiration

Motivation & Inspiration

business

Business

Life is all about

Ever wonder how people come up with the proverbial big idea ? They work at it!Leaders aren’t just dreamers - they are doers.Successful leaders are nothing if not persistent, committed individuals who understand potential is of little value if said potential fails to be realized.

Relentless Pursuit

Leaders who pursue game changer attitude have no patience for the status quo - they focus their efforts on shattering the status quo. The message here is a simple one - Don't copy create. Don't just play the game - change the game. The goal is to create, improve on, and innovate around best practices in order to find next practices.

Be Original 

Leaders possess a refined blend of intrinsic curiosity and extrinsic focus. Perhaps most of all, game changing leaders are in touch with a greater purpose - they understand the value of serving something beyond themselves. If you want to be a real game changer have a purpose that serves, improves, helps, and inspires.

Develop A Clear Purpose

The following 6 steps represents process for finding and implementing game changer attitude– SMARTSSimpleMeaningfulActionableRelationalTransformationalScalable

Steps To Achieve The Above

At one time or another all great leaders experience something so big and so impactful it literally changes the landscape - it’s what I call a “Game Changer.” A game changer is that ah-ha moment where you see something others don’t. It’s the transformational magic that takes organizations from ordinary to [...]

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Corporate Culture

problemsolving

Problem Solving

leadershipandmanagement

Leadership & Management

Steps for being a Game Changer

As you go through your day, various ideas pop into your head. If they’re solid, holding onto them doesn’t do you any good. Get them out of your head as soon as you can, for two reasons.

Have ideas, but don’t hold onto them

First, it’s a waste of head space to hold onto them. Toss your ideas into <a href="https://www.mickmel.com/whats-your-system-for-disposable-notes/">your disposable notes system</a>, and then ideally into your long-term <a href="https://www.mickmel.com/do-you-really-trust-your-system/">trusted</a> system. As David Allen says, “your mind is for having ideas, not holding them”. Record them, share them, use them.

Head space

Second, no one is going to steal your idea. It can be scary to share a great idea because you’re worried someone might take it, but that’s almost certainly not going to happen.

No one will steal it

If you have an idea that you think is the greatest idea the world has ever heard, chances are, so has someone else. The difference that makes the difference is if you can actually carry it out and put it into existence. Raise your hand if you’ve actually stopped what you are doing to create a new business from someone else’s idea. No? It’s because starting a business takes an enormous amount of time and resources. People don’t just drop what they’re doing to steal your idea, and even if they did – they won’t do it the same way you would.

Bringing a product to market takes a huge investment of time, energy and money. This means that if a person wanted to capitalize on your idea, they would need to stop current endeavors and refocus their life on this new task. It is highly unlikely that the person you are sharing your idea with would want to do that. Also the type of person that would completely change their life course on a whim, probably lacks the focus necessary for executing the idea in the first place.

Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.

Get your ideas out there. Share your viewpoints, share your goals, share your thoughts on that great product you’ve been dreaming of. Getting helpful feedback is crucial to developing any idea you have, whether it’s a business concept or a new widget you want to build, so take it out of your head and see where it goes.

As you go through your day, various ideas pop into your head. If they're solid, holding onto them doesn't do you any good. Get them out of your head as soon as you can, for two reasons: First, it's a waste of head space to hold onto them. Toss your…

writing

Reading & Writing

entrepreneurship

Entrepreneurship

Have ideas, but don't hold onto them

Routines come easy and don't require much thought. We know which ones are beneficial, such as regular sleep and exercise. We also know which aren't so good for us, like overstressing or smoking. But habits are hard to break. Companies also have habits. Some keep you afloat, while others might be holding you back. Companies can learn new habits, but not without effort. However, we can stick with something long enough to become a habit when we are motivated.

Not all company habits are profitable

Consumer engagement: The habit of regularly seeking customer input does not necessarily drive profitable growth. To do that, you need economic understanding. Companies with a widespread working knowledge of economics are more profitable. This is because a good habit requires you to know where you're starting and where you're going. When employees understand where the company stands, they can track progress or decline.

Some habits are consistently linked to performance

Economic compensation gives employees a shared stake in the results and makes them economic partners. This encourages good habits that drive profitable growth. It also creates a real team environment because it aligns motivation for owners, managers, and employees.

Economic compensation

Turnover and continuous improvement activities are tracked. Relying on superficial incentives doesn't change a hired hand into a trusted partner. When employees are treated like trusted partners, they think and act like owners.

Employee participation

Not all company habits are profitable. Changing habits is hard, but some things can motivate us to develop winning habits.

The question is, which habits are profitable?

Discover the world of business and economics.

economics

Economics

Companies, Like People, Have Habits

Retailers give a lot of thought to where they display products in their stores. Research shows that customers prefer premium brands when their logos are positioned above the customer. For example, customers value premium watches kept deep inside a glass cabinet more than those kept at eye level. But the question is if it is the distance or the height that has this effect on customers.

Understanding customer preference

Research found that consumers are more likely to favour premium brands associated with luxury, high price, and prestige when viewed from a distance. In contrast, common brands associated with accessibility, value, and warmth are desired when viewed from up close.  There is not an ideal distance. The research shows that the proper distance between consumers and products depends on the image the brand conveys.

Close and popular, far and luxurious

When we see something from a distance, we view it as luxurious, and by the same association, when we see something luxurious, we think it is further away. <ul><li>In one experiment, participants who viewed a premium leather backpack from a distance thought it was more prestigious. </li><li>In a second experiment, participants viewed a trendy canvas backpack as more popular when viewing it from a distance of three feet compared to five feet.</li></ul>

The association between image and distance

In a final real-world test, researchers found that ads that showed a premium diffuser further from the model outperformed ads that showed the premium diffuser closer to the model. The popular/close ad beat the popular/far ad. Marketers can leverage the relationship between distance and brand image in ads, window displays or store designs by putting distance between customers and luxury brands and less space between customers and popular brands.

Match the strategy of the brand

New research finds that how far we are from a product influences what we think of it.

New research finds that how far we’re standing from a product changes what we think of it.

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Marketing & Sales

Does Distance Make the Consumer’s Heart Grow Fonder?

What defines an organization is that it says "no" more than "yes." That's because creativity is a double-edged sword. While new ideas get the juices flowing and get people excited, they also come with a real cost.
What's far more complex, is finding the capacity inside the organization to chase down that new idea. When an organization decides to pursue a new idea, it's forced to make a difficult decision. How should they go about tackling the unique opportunity? The answer is "Kill 2 and Add 1."

Kill 2 and Add 1

Few, if any, organizations have extra staff sitting on the bench, waiting idly for the next new opportunity to come along. To properly chase down that new opportunity, the organization must divert people and resources from somewhere else. And that's when the trouble starts.To make the new idea come to fruition, management might ask the team to work extra hours or find ways to become more efficient to get the work done.

The Need for Focus

The real danger here is that the more ideas you have your team chasing, not only will they risk burnout, but you will also lose focus. While it might seem like a lot of activity is happening, nothing is getting done. Every organization needs three areas of focus. Otherwise, management has committed the cardinal sin of diluting its resources.

The Real Danger

Many organizations turn to one common strategy to substitute one initiative for another. If the priority is to chase the new idea, for example, management specifies another area that should be killed off: add 1; kill 1.While this approach might make sense, it doesn't do enough to move the needle. Often it involves adding a significant new initiative and then killing off something small and inconsequential. You've still left your team under-resourced and over-burdened. They still have too many priorities to focus on.

Identifying Priorities

the most focused and effective organizations rely on what we might call the "Kill 2; Add 1" approach. In other words, if you want the team to chase down a new opportunity, then they also need to stop doing two other initiatives.While that might seem draconian, it's the overlooked secret to helping teams keep focused and effective in ways where they can execute--fast.

Doing More with Less

The discipline of removing two ideas for each one you add will provide an increasing focus for your team. Focus means the projects really matter and they will tend to get done faster, and the company gets the benefit earlier. So, the next time someone on your team comes to you with a new idea to chase, smile. And then ask the question: "OK, but what two things are we going to kill first before we start this?"The answers you get in response will go a long way to helping your team become a lean and focused execution machine.

Sustainable Innovation

productivity

Productivity

strategy

Strategy

A Simple Strategy for Keeping Your Team Focused

Culture change is probably on your leadership agenda. You may want (or feel forced) to create a post-pandemic culture or become more collaborative, innovative, or aggressive.
But most companies fail in this because they try to change culture directly—through speeches, training programs, or direct intervention in meetings.
Dantley Davis, the new vice-president of design at Twitter, asked employees in a meeting to critique each other. The idea was that tough criticism would help. Instead, people ended up feeling insulted and angry.

Beyond Inspirational Speeches

Pain is part of the cost of successful knee surgery, but that doesn’t mean banging someone on the knee with a hammer is successful knee surgery. Culture is how a group does the things it does. It changes because people start doing things differently or start doing different things. The causality doesn’t go the other way.You first need to change how the company is organized, managed, and led in light of its strategic goals. The goals themselves may need to change. A new culture then emerges as a byproduct of these changes.

Changing Company Culture

Company culture cannot be changed by attacking it.Culture gets changed by doing real work in line with the new strategy, a new governance model, business processes, or performance management systems. Not much happens from pure culture conversations because they don’t result in a clear idea of what needs to change and how it will be changed to reinforce key strategic priorities.

Culture Is The Barrier To Change The Culture

When Allan Mullaly took over Ford in 2006, he faced a culture of competition between units rather than cooperation on strategic goals. Instead of chasing shadows by trying to change attitudes and culture directly, Mullaly created cross-unit meetings to identify and solve major business problems. 
Focusing on changing the way work was done to solve concrete business problems inevitably changed the norms for collaboration—that is, the culture.

The Ford Example

A Strategic Fitness Process (SFP) results in a “conversation” that’s honest (with the whole truth on the table), collective (involving key people across the organization) and transparent (nothing is hidden—neither the process nor what senior management learned and plans to change).SFP has proven a powerful tool because it not only changes how work is done and with whom, but also increases commitment to dramatic change and the trust that is essential to such a commitment.

Strategic Fitness Process (SFP) 

Skip the inspirational speeches and culture committees. Meaningful culture change comes about only when companies rethink how they manage, lead, and pursue strategic goals, says Michael Beer.

startup

Startups

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

Professionals in America spend an incredible amount of time online, an average of 22.5 hours per week, according to the <a href="https://www.digitalcenter.org/wp-content/uploads/2018/12/2018-Digital-Future-Report.pdf">USC Annenberg School Center for the Digital Future</a>. 
The majority of our consumer base is online. The result? Digital marketing and PR(Public Relations) has never been more important.

Online Is Everything

Traditional PR is all about working with journalists to have your business featured in newspapers and magazines. Before the dotcom boom, PR specialists and publicists’ goals focused on the number of times their clients were included in newspapers, magazines, radio and television.And then came the internet. Many newspapers and magazines moved their stories to websites, and the role of traditional PR shifted. Just as publicists used to compete to get their clients in the most widely read newspapers, now they’re competing to get their clients in front of vast online audiences.

From Paper To Screens

Digital PR is not dissimilar to traditional PR, but its focus is online visibility:<ul><li>Writing and sending press releases</li><li>Building relationships with journalists</li><li>Organizing events and reviews</li><li>Writing blogs and thought leadership pieces</li><li>Writing press releases with relevant, high-value backlinks</li><li>Building relationships with online journalists</li><li>Organizing podcasts, events, and reviews</li><li>Using SEO to secure a high ranking on search engines</li><li>Writing thought leadership pieces for online publications with high-quality backlinks</li><li>Creating content for social media</li></ul>

Defining Digital Public Relations(PR)

Digital PR’s first goal is online visibility. It’s important to show up on the first page of a Google search, and cleverly executed digital PR can achieve this and more.
A well thought out digital strategy will include SEO; link profiles, anchor text distribution, link monitoring, and ranking all play a role in increasing online presence and measuring the efficacy of a marketing campaign.

SEO and Google Ranking

Press releases are polarizing. A good press release gets across the who, what, when, where, why, and how as quickly (and concisely) as possible. They’re also incredibly easy to write poorly—(many journalists keep “press release fail” compilations on their social media channels). Publicly owned companies must use them to communicate, however, and most niche market publications rely on press releases for their information.But simply putting company news in a press release and popping that release on a distribution service is unlikely to help your digital strategy.

Press Releases Have Limited Scope

<ul><li>Include backlinks. You MUST include backlinks in your press releases. The backlink is the key to digital PR value.</li><li>Create a timeline and build momentum. A press release, even if it’s just on your website, shows current and potential clients that your business is doing well.</li><li>Use them as part of a targeted media pitch. A press release is a great way to show credibility, especially when you’re pitching thought leadership pieces.</li></ul>

How To Increase The Value Of Press Releases

Much of the value of thought leadership comes from those high-ranking backlinks. Use a tool like the <a href="https://moz.com/domain-analysis">Moz domain authority checker</a> when checking backlink value, and make sure to do your research. 
Some journalists do not include backlinks in their articles and will be VERY frustrated if you email to ask for one. It’s always best to pitch to a journalist who has used backlinks before, to get the full digital value of the opportunity.

Digital PR: Thought Leadership

The rise of social media has dramatically affected the way most businesses think about PR. Where social media was once about content creation, digital PR optimizes social media channels and makes it all about delivery. Whilst content is key, social media for digital PR is all about measurement.Social media offers a range of insights, ranging from likes and shares to reach and impressions. Use the data to zero in on sales. Are there any correlations between sales and impressions, likes, or shares? This data has the potential to revitalize your business.

The Importance Of Social Media

<ul><li>Only pitch relevant ideas. In our digital world, it’s so easy to research what journalists have written about recently and what they’re interested in. Take your time, do the research, and in your pitch, mention a recent article. Everyone likes to be complimented. A journalist who knows you care is much more likely to throw a backlink in as a favor.</li><li>Respond quickly. If a journalist needs something, whether it’s a photo, a comment, or another story, get back to them as soon as you can. This may mean keeping an eye on your emails when a story is about to break.</li></ul>

PR Relations With Online Journalists

According to Edison Research, 144 million Americans listen to podcasts. Odds are, your customers are some of them. Podcasts are a fantastic way to tell your story, because they allow you to use your own words with your own voice. Podcasts are also a good way to engage your audience and have them keep coming back to you for industry intel.
When it comes to return on investment, the answer is clear: today’s most effective PR is digital.

Organizing Podcasts

We've collated seven sources to help you specialize, strategize, and streamline your career as a digital marketer.

Become a Marketing Pro

If you’re not already promoting your small business with digital marketing, now’s the time to get started and take your PR efforts to a whole new level.

Boost Your Next PR Campaign With the Help of Digital Marketing

Advertising is paid media, whereas public relations is earned media. What does that entail? While both advertising and PR help build brands and communicate with consumers, public relations is working with journalists and reporters to help tell your story versus paying for a message to be sponsored.Now that you better understand the difference between the two, you may be asking yourself, which is right for you and your business? There are quite a few factors that come into play when making that decision.

Public Relations vs. Advertising

By advertising your product or service, you are guaranteeing that X number of consumers see your message or engage with your company. With public relations, there is no guarantee that you will reach your target audience, but for the people you do reach, the message and relationship is much more authentic and conversational.One thing to keep in mind is that just <a href="https://blog.chartbeat.com/2014/04/01/native-advertising-work/https://blog.chartbeat.com/2014/04/01/native-advertising-work/">24% of readers</a> consume native ad or sponsored content compared to “normal” editorial, which is read by 71% of the audience.

Questions to ask yourself: authenticity or guaranteed relationships?

Usually, the goal of running an advertisement is to promote the idea of one specific product or service. We measure the success of an advertisement through how many sales/views the ad produced, or a more technical term is return on your investment (ROI).While public relations can offer the same type of promotion, it is more often used as a way to build your brand. The primary goal of executing public relations is to maintain and strengthen the reputation of the company, as well as engage with its audience and consumers.

Selling Or Creating Brand Awareness

The average small business that uses Google advertising spends between $9,000 and $10,000 per month on their online advertising campaigns, or $100,000 to $120,000 per year.It’s no secret that public relations costs a fraction of what you’re going to pay for an advertisement. On the other hand, public relations stories aren’t guaranteed.  One full-page advertisement in weekly newspapers can cost upwards of $100,000 (for one ad). Meanwhile, a typical monthly retainer for a PR agency could range from $3,000 to $5,000.

The Money Factor

With advertising, you will have complete control over the message you put out to the world.  	 With public relations, even if you are able to get the media interested in your pitch, the journalist is still in control of the message and the narrative of the story. While this could be seen as a negative aspect of PR, it’s also a positive when a story is told authentically. This is why you should lean on your public relations firm to ensure you’re media-ready and your pitch and interview is in line with your messaging and company values.

The Control On Your Message

This question is pretty simple. If you need to see results quickly, and you know the message you want to send to consumers, and you have the budget for it, then advertising really is your best option. You can get an advertisement up and running in less than a day, but usually, in about a week.Public relations takes hours of work, and potentially weeks, to see media pieces come through. Public relations is a drawn-out process that includes building relationships with reporters, honing in on your messaging, and building your company’s brand.

The Speed Of Results

There are many factors to consider when deciding on public relations vs. advertising to promote your business. Here are five questions to ask.

Public Relations vs. Advertising: Which Is the Right Choice to Promote Your Business?

Post-pandemic marketing will continue to increase spending on digital channels, such as social media (Instagram, YouTube, TikTok, etc.) because consumers have become educated in online shopping.
It’s usually more expensive for companies to break consumer habits, but the pandemic broke the habit of going to brick-and-mortar stores and steered consumers towards e-commerce and app shopping.

Inclined Towards E-Commerce

Social media continues to evolve and produce tools for retailers so they’re able to direct and track traffic coming from different channels, whether it’s from influencer marketing or direct marketing through the brand’s own platforms.
The technologies will continue to evolve that will decrease the cost of digital marketing, making it a very lucrative form of marketing for businesses of all sizes and at all stages.

Social Media Marketing Getting Affordable

If the target group is Gen Z, it’s best to turn to TikTok. If the target group is Gen Y (millennials), it’s best to turn to Instagram and YouTube. Also, Gen Z is present on Instagram and YouTube, so it’s important to analyze data of each platform before diving in to market. 
Lastly, it is important to analyze available formats and understand what best works for your industry. For example, on one hand, videos lend themselves beautifully for makeup or cooking tutorials.

The Platforms

Small businesses can leverage Instagram Live and Facebook Live to boost customer spending in a few ways. First, small businesses can partner with influencers and invite guests relevant to their industries to provide valuable information (e.g., healthy recipes to boost your immune system during the pandemic) to their customers.
Small businesses can hold their own live sessions where they tell their customers (including ex-customers and potential customers) what is new in their stores and how to buy during the pandemic, e.g., curbside pickup or seeing the items “in person” through FaceTime.

Instagram And Facebook As Marketing Tools

The first step on your social media journey is to do research—do your homework! Research where your target audience is “hanging out,” so to speak, virtually?Also, if you are going to hire help, do not hire interns or entry-level [employees]; social media has grown a lot more advanced and its use of analytical tools is on the rise. There needs to be a person who will advise you about what strategy to set that makes sense for your target demographic and industry.

Getting Started On Social Media Marketing: The first step

The second step would be to understand what content to produce that your audience can binge, so to speak. 
Content is still king on social media, and each brand needs to plan it carefully because that content is what gets the customers through the virtual door.

Getting Started On Social Media Marketing: The Second step

We would advise small businesses to have a budget equivalent to a senior-level marketer’s salary, e.g., $120,000. This is why it is often cost effective to hire an agency—a small business gets a whole team of experienced staff for the price of one employee.
As a last resort, if the small business is really in a budget crunch, hire a senior-level marketer part-time. This person will still be more cost-effective and will provide long-term solutions and anticipate future problems.

The Required Budget

There are many ways to measure ROI on social media. Some of the main key performance indicators (KPIs) we use for our clients: follower growth, website traffic from customized links, promo codes for sales, subscribers for newsletters, customers filling out forms to receive sample products (e.g., skincare), or foot traffic to physical stores.
Decide with your agency or marketing person on the ways it makes the most sense for your brand’s goals to measure ROI, and what KPIs you will use to track performance.

Measuring ROI

It’s important to discuss the common pitfalls, which again [goes] back to working with an agency or a senior-level marketing person, in order not to make those elementary mistakes. 
 One of the common pitfalls we see with influencer marketing is that small businesses will try influencer marketing for one to three months and make a swift conclusion that it does not work.

Common Pitfalls

It’s important to keep the consumer decision journey in mind—the consumer needs to see your product at least seven times before making a decision to purchase. Hence, allow some time and all your campaigns to sink in before pulling the plug. 
Spread out your budget rather than jumping the gun and going in too quickly. Pick influencers as brand advocates who share values with your brand and are there for a long-term partnership.

The Customer Is Foremost

Digital marketers and social media mega-influencers Amra and Elma Beganovich on how to develop a marketing strategy to weather the current crisis and to thrive when it’s over.

remotework

Remote Work

Post-Pandemic Marketing: Will Your Company Be Ready for the New Business Landscape?

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