The skills , knowledge and drive within you are what will make you great.<ul><li>It is up to you what you achieve in your selling career!</li><li>You’re your greatest asset !</li><li>Some of us believe the myth that there are natural-born sales wonder ! THERE AREN’T!! It let’s us avoid taking full responsibility for our own performance!</li></ul>Advantages of Selling:<ol><li>Freedom of Expression</li><li>Freedom to become as successful as you want to be!</li><li>Daily challenges</li><li>Offers high potential returns from a low capital investments </li><li>It’s fun!!</li><li>It’s satisfying!!</li><li>It stimulates your personal growth!</li></ol>

Chapter 1: What the Profession of Selling Really is

<ol><li class="ql-align-justify">Prospecting </li><li class="ql-align-justify">Making original contact the professional way -> Use the situation when you meet new people even in non-sales business settings! Refine your skills during this initial contacts to become memorable and to remember as much about them as possible to impress them even more on the second meeting!</li><li class="ql-align-justify">Qualification -> Invest your time with the right people who can make yes decisions!</li><li class="ql-align-justify">Presentation -> You must present the product in such a way that your prospects see it’s just what they had in mind all along!</li><li class="ql-align-justify">Objection Handling </li><li class="ql-align-justify">Closing the Sale</li><li class="ql-align-justify">Referrals </li></ol>

The seven basics that’ll make you as great as you want!

Knowing how to learn fast is the key to rapid personal growth and quick sales success!<ol><li> Impact ->the more you’re interested in a topic the more easily you remember details about it!</li><li>Repetition -> Repeating anything often enough and it will start to become you!!</li><li>Utilisation -> Use them or loose them!</li><li>Internalisation -> Don’t stop! Reinforce your learning , preserve your hard-won skills, enhance your knowledge!! </li></ol>

(Money) Study + Optimise Your Learning 

Selling Champions have….<ol><li>a memorable appearance!</li><li>They’re proud, not only of what they do for a living - helping others - but also of their companies, their products, and the service they provide!</li><li>They practise being more and more confident so that people are moved by their belief!</li><li>Top people close warmly!</li><li>Champions believe in themselves and act with assurance!</li><li>Champions want to get rich!</li><li>They have a burning desire to achieve!</li><li>They learn why they fear!</li><li>Champions are exited about life! They have a superior performance regardless the situation! They bring their own sunshine!</li></ol>

Chapter 2: The Twelve Sources Of Sensational Success 

10.Champions really care about their clients!11.Champions don’t take rejection personally.12.They all believe in continuing education! They study technique and learn new skills!

The Twelve Sources Of Sensational Success 

<ol><li> You can accept the level of prosperity that you have or you exerting extra effort to get more!</li><li>Focus on the specific things that you want. Make agreement with yourself: If I do this, I get that.</li><li>Take it in steps. The essential element is faith in yourself!</li></ol>

How To Develop Desire

<ul><li>Humans can receive a stimulus, pause to consider what their best response will be, and then respond.</li><li>In selling, the pause is essential! If you respond to quickly clients may get the feeling that you’ve answered this questions many times</li><li>As anything you choice to do, you’ll be as good as the practise, drill, and rehearsal you go through before you actually perform the action!</li><li>Champions like to make money. So they don’t wing it — they prepare. Intensively!</li><li>They enjoy finding new objections anytime — except they’re with customers </li><li>Champions find new objections and develop their best responses to them</li></ul>

STIMULUS-PAUSE-RESPONSE PT.1

<ul><li>The function of the professional salesperson is to know what a prospect might ask or object to, what information and responses will best meet the expected question and objections!</li><li>You learned exactly what they would say and what you should say!</li><li>Prepare professionally and you’ll earn a professional’s income!</li></ul>

S-P-R PT.2

A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently

personaldevelopment

Personal Development

marketingandsales

Marketing & Sales

business

Business

books

Books

After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years. Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn: <ul><li>How to create the perfect selling climate</li><li>Specific questions and tie-downs</li><li>Referral and non referral prospecting</li><li>How to "sell" the most important people you know</li><li>Effective phone techniques</li><li>How to finesse the first meeting</li><li>How to handle objections and what to do when you hear the word "no"</li><li>How to test different closes and master sixteen powerful closes</li><li>How to plan for greatest selling impact</li><li>And he shows you how his great selling techniques can be yours!</li></ul>

Tom Hopkins

How to Master the Art of Selling

Time as we know it started on October 22, 1884.Hours were invented much later and seconds hundreds of years later. The first mechanical clock was built during the Renaissance.

How We Decide What Time It Really Is

Even after the invention of "Time", problems(a lot of them) were there. Like if your watch showed 10:20 and your friends watch showed 10:27 who was right? In the 19th century an English woman named Ruth Belville saw this as an opportunity and started syncing people's watch to hers telling them her time was correct.

We didn't really needed timezones before that because there wasn't any need for it. People couldn't travel to the other half of the world back then and certainly couldn't communicate with people in other time zones.Time standardising became a thing when trains started as it became very annoying to change your watch's time every few minutes.

To combat this the US President Chester A. Arthur called a conference of 26 countries.Finally on October 22nd, 1884 the world was put into timezones in 1 hour deviations and the Royal Observatory in Greenwich, England was set as the reference.

I really like learning new things and the history of time is definitely a great topic

Start learning complex topics simple for 20% off by being one of the first 200 to sign up at http://Brilliant.org/HAI Get a Half as Interesting t-shirt: https://standard.tv/collections/half-as-interesting Suggest a video and get a free t-shirt if we use it: http://halfasinteresting.com/suggest Follow Sam from Half as Interesting on Instagram: http://Instagram.com/Sam.From.Wendover Follow Half as Interesting on Twitter: http://twitter.com/halfinteresting Discuss this video on Reddit: http://www.Reddit.com/r/halfasinteresting Video written by Adam Chase Check out my other channel: http://youtube.com/wendoverproductions

career

Career

entrepreneurship

Entrepreneurship

Start learning complex topics simple for 20% off by being one of the first 200 to sign up at http://Brilliant.org/HAI

Get a Half as Interesting t-shirt: https://standard.tv/collections/half-as-interesting 
Suggest a video and get a free t-shirt if we use it: http://halfasinteresting.com/suggest 

Follow Sam from Half as Interesting on Instagram: http://Instagram.com/Sam.From.Wendover

Follow Half as Interesting on Twitter: http://twitter.com/halfinteresting 

Discuss this video on Reddit: http://www.Reddit.com/r/halfasinteresting

Video written by Adam Chase

Check out my other channel: http://youtube.com/wendoverproductions

Education-y explainer videos that are almost good enough to watch.

Half as Interesting

Who Officially Decides What Time It Is?

The biographies of these tech billionaires who achieved great success in their twenties have helped cement the perception that entrepreneurship is a young person’s game. Such stories are the exception rather than the norm. Starting young can have some clear advantages. For one thing, it gives you much more time to fail the several times most entrepreneurs do before they put it all together and succeed.But overall, the research suggests, older age is associated with higher levels of entrepreneurial success.

The Young And The Not So Young

That’s an important policy point for governments that want people to keep working (and paying taxes) longer even though employment prospects for job seekers decline significantly from about the age of 45.Rather than just putting money into “job-ready” programs or subsidies to employers to hire older workers, more should be invested into programs to support the demographic with the best chance of successfully starting new businesses.

The Middle-Aged Entrepreneur

New research suggests mature-aged entrepreneurship – after the age of 50 – is growing faster than among any other age group in Australia.Mature-aged entrepreneurs run about a third of all businesses that are less than three years old. (All up, mature-aged entrepreneurs have started about 380,000 businesses with a turnover of about A$12 billion a year.)

Older Is Better

Younger entrepreneurs do have some advantages. As a group, they are healthier and tend to have fewer family obligations. They may be less risk-averse, often because they have less to lose. They may also benefit from others’ positive perceptions of them as “youthful”.But mature-aged entrepreneurs have three key advantages: human capital, social capital, and financial capital.

The Youth Advantage Vs Mature-Aged Advantage.

Older entrepreneurs have accumulated business and life experience, knowledge and skills, social networks, and resources that better equip them for success. They tend to have better social skills and are better able to regulate their emotions, than those younger.They do have a lower risk tolerance than younger entrepreneurs, but that is offset by other factors, such as confidence in their abilities and experience. Their fear of failure is thus less than their younger counterparts.

The Research Findings

All evidence points to founders being especially successful when starting businesses in middle age or beyond, while young founders appear disadvantaged”.The “batting average” for creating successful firms rose dramatically with age. A 50-year-old founder was 1.8 times more likely to achieve “upper-tail growth” than a 30-year-old founder. Those in their early 20s had the lowest likelihood of success.

Experience Counts

Entrepreneurship may therefore be a viable alternative to mature-aged unemployment.There is, however, compelling evidence that aspiring mature-aged entrepreneurs require specialized government support and incentives, both to start their businesses and grow their businesses.Government initiatives such as the Entrepreneur’s Program (formerly the Entrepreneurship Infrastructure Program) and Entrepreneurs Facilitators, for example, could be better designed to account for the specific needs of mature-aged entrepreneurs.

Don't Look For A Job, Become An Entrepreneur

All evidence points to founders being especially successful when starting businesses in middle age or beyond, while young founders appear disadvantaged.

Discover the world of business and economics.

economics

Economics

Contrary to popular belief, middle-aged entrepreneurs do better

It’s common in economics to refer to labor that does not require extensive specialized training or certification as “unskilled.” But used outside of the academic field, it’s a term that obscures much more than it reveals. 
By implying low-skilled workers inherently don’t have the academic chops to do the higher-paid, remote, work-from-home job

Calling Workers Low-Skilled

When people refer to low-skill workers, the more precise term would be low-wage. There is nothing inherently unskilled about standing in a hot kitchen for hours cooking or picking countless pieces of fruit every day in the blistering heat.This isn’t a pedantic distinction. The failure to understand that skill does not track with wages often leads people to advocate for bad policies that don’t actually help low-wage workers access a more financially stable future.

Low Wages For Essential Workers

Policymakers have often erred in attempting to respond to unemployment issues by trying to make employees more “skilled.”
In the aftermath of the Great Recession, pundits and politicians alike made a ton of noise about the so-called “skills gap,” essentially blaming workers for not having the right credentials or expertise for the jobs that were available.

Skills Gap

During a recession, the balance of power is in employers’ hands. Bosses knew that many people were out of work; they could stand to be picky when it came to hiring and so they demanded more credentials, complaining when applicants didn’t meet that high bar. Only when the labor market tilted in workers’ favor did they bother to take less obviously credentialed applicants more seriously and stop bleating about a “skills gap.”

The Truth Behind A Skills Gap

Wages aren’t based on skills, they’re based on scarcity and want. You could be the best Ping-Pong champion in the world, and if nobody wants to watch Ping-Pong you probably won’t make a living playing the sport. 
Alternatively, you could be a terrible construction worker, but if there’s a severe enough shortage of people needed to build houses, you could get by without ever improving your “skills.”

How Wages Are Determined

During the pandemic, the government has pursued expansionary fiscal and monetary policy. As a result, many workers have been empowered to find new and better jobs fueling the “Great Resignation” as they abscond from their employers for better opportunities. These workers did not suddenly become more skilled over the last two years, they gained leverage in a labor market that can no longer demand they jump through hoops in order to do a job they always had the ability to do.

The Bottomline

startup

Startups

Stop calling workers “low skill”

Many people think starting a business is a solo endeavour. They want their brand and vision.  But, a successful business can also take the form of a franchise with a credible brand. Generally speaking, franchises are valued 10 - 20% more than non-franchises.

Considering a franchise

<ul><li>It creates a higher value.</li><li>You can work with a franchisor, who can be a valuable ally.</li><li>Considering that 90% of businesses fail within the first five years, a franchisor has experience getting a business running successfully. They have an established brand that's able to expand and provide franchisees with the opportunity to use their model for success.</li></ul>

Franchise advantages

Franchisors are interested in supporting you and want you to succeed. Your success is their success. A franchisor is a business partner and a coach. They have the experience about what works and can help you address common mistakes or help to avoid them.

Franchisors invest in your growth

<ul><li>Trust: Your franchisor has been around for some time. They know what works and can save you time, money, and stress. Trust their plan.</li><li>Care: Your franchisor may oversee the business from a distance, but you are running it on the ground. Ensure to put effort into your operations, appearance, and employees.</li><li>Collaborate: Your franchisor is not the competition. Putting in hard work will benefit both you and your franchisor. Success is earned, and a franchisor will notice those who impress them.</li></ul>

How to build a strong relationship with your franchisor

<ul><li>One way to stand out is to connect with the local community. Then, you are positioned to know what your customers need and want. </li><li>Adapting your offerings to the community will attract locals and build loyalty with your customers. </li><li>Participating in community events can help your business thrive and impress your franchisor.</li></ul>

How to stand out

There are some real advantages to the system--as long as you follow these steps

How to Make the Most of Your Franchise Business

The default mode in your company or organisation you're part of dictates a lot of dynamics inside an organisation on three main levels:<ul><li>Personal default mode. Every person has a default mode at work. It is their comfort zone of what they do the most, such as talking or working on a computer.</li><li>Processes. Companies need hardcoded processes. When the process works and people's default mode aligns with the process, the company works well together.</li><li>Company culture. The default mode of how people behave in an organisation.</li></ul>

Default mode

Think about what modes you have in your company? What modes do your colleagues have? For example, in an office, the main modes would be "talking with people" and "doing things on a computer." If you do more talking, your main responsibilities are possibly passing information, organizing people, making decisions. You are most likely in a leadership position. If you spend more time with a computer, you probably do the actual work.

Personal default mode

<ul>
<li> People require more effort and control to do a task or activity that's not part of their default mode. If you need someone to do something outside of their default mode, start with small steps and slowly introduce the new activity.</li>
<li>When hiring people, try to identify what's their personal default mode. Ask what their typical day at work looked like? What tasks would they prefer to avoid?</li>
<li>When there are no clear goals and instructions, most people focus on doing what they're good at or most comfortable with instead of what the company needs. E.g. overengineering in tech companies.</li>
</ul>

Implications of the personal mode

Most organisations need hardcoded processes for the company to work as a well functioning machine.  However, processes create habits. People who carry out processes stop thinking critically. When processes are too strict without a degree of autonomy and feedback, the organisation will run on old habits.

Processes are a double-edged sword

There are acceptable default behaviours, "how we do things here" which people learn through osmosis and which can become habitual. If an organisation is not pro-actively defining its culture, it will assume whatever default modes there happen to be. For example:<ul><li>Do people trust their colleagues by default or exercise caution?</li><li>What's the default atmosphere in the organisation? Are people excited to show up at work?</li><li>Do people care about their work, or do they just tick checkboxes?</li></ul>

Company culture

Designing a company culture is essential in any organisation. Whatever is the default mode will rule.

corporateculture

Corporate Culture

leadershipandmanagement

Leadership & Management

The Invisible Dictator

Culture is a living organism that can be stronger at 1,000 employees than it was at a few, provided it has the right ingredients and foundation.
A good way to create a company culture that stays fresh and relevant through growth is to create the foundation with a shared mission and values, but also offer freedom for individual expressions.

Creating a company culture that grows with you

65% of CEOs agree that culture is vital to their company's performance, yet only 16% are satisfied with its strength. Values are critical to company culture. When the road ahead is uncertain or needs a difficult decision, values will give clarity. There are two types of culture.<ul><li>Aspirational values are about how you want to show up.</li><li>Foundational values are about who you already are. It can unite your team from the moment of hiring.</li></ul>

Build a culture that's foundational, not aspirational

Company growth is not just about products and services but also people and teams. That means creating space for subcultures to emerge. For example, your sales team may have a different working style than your product team.
Leaders may view subcultures as a threat, but embracing them can help the larger teams thrive because of their differences. For example, one team can have a stronger bias toward urgency that expresses their passion for speed and dedication to the customer.

Subcultures have different principles, not different values

Promoting individual expression and subcultures doesn't mean free for all. Everyone should still enjoy it in the end. CEOs should encourage projects or ideas that align with company values. A CEO should communicate what works and what doesn't. When the boundaries for culture and subculture are clear, it boils down to patience. A strong culture will be self-monitoring. But if something or someone doesn't mix well with the company values, it is easily seen in conflict or problems.

Reinforce what resonates with cultural values

If your culture is foundational, it can withstand different working styles, says the CEO of one of the best-performing stocks of 2021.


artsandculture

Society, Arts & Culture

Subcultures inside your company is critical to scaling your business

The pandemic accelerated our virtual world of work. For many, in-person gatherings turned into video call-only meetings overnight. Tools and platforms like Zoom, Microsoft Teams, Slack, and Workplace from Facebook became mission-critical to collaborating with teammates and getting work done. 
Now, some companies like Meta (née Facebook) and Microsoft plan to create the platforms and tools for organizations to operate in a virtual workspace—for employees to go beyond two-dimensional Zoom calls and interact with colleagues in three-dimensions via an avatar in a virtual environment.

Enter The Metaverse

A virtual workspace is an online environment where employees communicate, collaborate, and/or work. Many are already familiar with two-dimensional virtual workspaces thanks to remote work. If not, think platforms like Zoom and Microsoft Teams. 
While three-dimensional virtual workspaces are less common, some companies are aiming to make them the next wave of how we work. What’s the difference? Instead of seeing coworkers on a video-call grid, employees in a three-dimensional workspace would join them (with an avatar) in a virtual office.

Defining A Virtual Workspace

Meta/Facebook is not the only gig in town. A number of companies have already made waves (i.e., investments) in building the metaverse. Gaming platform Roblox has shared its vision for a place where “people can come together within millions of 3D experiences to learn, work, play, create and socialize.”
Meanwhile, Epic Games (the company behind Fortnite) has raised $1 billion from investors to help with its plans for building the metaverse. Companies like Microsoft and chipmaker Nvidia have also expressed intent to build the metaverse.

A Host of Companies In The Metaverse

<ul>
<li>More immersive and real-time than a video conference call</li>
<li>People feel engaged and more present in the metaverse</li>
<li>Prone to glitches and outages.</li>
</ul>

The Pros And Cons Of Metaverse

Diversifying the tools your organization uses in a virtual workspace would help mitigate a problem like this from happening again. But there are other implications for a virtual world of work—especially with Facebook at the helm. 
Facebook trying to lead the way into a virtual world could require even more personal data and offer greater potential for abuse and misinformation when it hasn’t fixed those problems in its current platforms.

Beware Of Tech Giants Wanting User Info

With Facebook’s recent announcement that it’s all-in on the metaverse, it might only be a matter of time before virtual reality technologies go mainstream and play a greater role in our work life.

technologyandthefuture

Technology & The Future

Will Your Next Meeting Happen in the Metaverse? Here’s What You Need to Know About Virtual Workspaces

How to Create and run a successful youtube channel for bussiness.Here are some essential youtube marketing tips that will effect your business immensely.

Starting A Youtube Channel For Business

Make sure the look and feel of your channel is aligned with your brand guidelines and Vision

1. Create Your YouTube Channel

Search for popular and relevant keywords that can help you get the topic of your video.

2. Create Videos

Optimize all your videos by adding relevant keywords in title, tags and description section.

3. Optimize Videos For seo

Give links to your video through all your other channels, this will help you search wider audience.

4. Make Your Channel And Videos

Take into account youtube analytics to understand what works best for your business.

5. Consider YouTube Analytics

Having a business youtube channel means, firstly having a passive income. Secondly, promoting yourself and your products to relevant audience and finally it's like a exiting job of content creating. So how could you start your YouTube channel? Check it out in my article!

mindfulness

Mindfulness

moneyandinvestments

Money & Investments

Creating a Bussiness Youtube Channel 

Social currency is one way of seeing the value businesses add to customers. Knowing how to build social currency allows brands to drive higher customer loyalty and add to social proof. This leads to more sales and referrals.
It is your influence on social networks, online and offline communities, and the degree to which your business is shared by others. It is the ability of brands to fit into how consumers manage their social lives in today’s digital and mobile age.

Defining Social Currency

People share what they think makes them look good. In other words, they’ll only share what they believe will maintain or boost their reputation in the eyes of their peers.Whenever a person chooses to share information, they place their reputation on the line and “spend” social currency. They don’t want to share boring, irrelevant, or misleading information because they risk losing status among their peers.

Social Currency of Individuals

All brands need social currency. It makes connecting with customers easier. And when you share interesting content with your audience, having social currency means that message will more likely be shared with others.When someone shares your brand, they spend their social currency on you. And if others like what they see, then the social currency of both the sharer and your brand increases.

Social Currency of Brands

Brands with high social currency are also able to command premium prices.Think about Apple. By building its social currency, the company doesn’t just lead smartphone sales by volume. It also commands a premium. Apple is able to charge some of the highest prices for its products, without any dip in its brand loyalty. The majority of Apple customers are loyal to the brand, and are always awaiting the company’s next release.

Social Currency and Brand Loyalty

Building social currency entails providing at least one of the following dimensions (or benefits) to your audience:<ul><li>Affiliation: Offering a sense of community among your customers</li><li>Conversation: Engaging in the conversation around your brand</li><li>Utility: Creating value for customers, while helping them become more socially relevant</li><li>Advocacy: Developing strong brand loyalty, to the point where customers will recommend (and even defend) a brand</li><li>Information: Giving valuable and shareable information</li><li>Identity: Providing customers with their own identity in a group</li></ul>

The Dimensions of Social Currency

Apple makes products like companies, feature-wise. They are more successful because they invest in social currency.
<ul>
<li>Utility: Apple doesn’t only deliver the functionality consumers want. It does so in a way that is easy and seamless for consumers.</li>
<li>Conversation: Apple is known for its legendary product launches and events. At any time of the year, there’s a lot of conversation generated around its products.</li>
<li>Identity: Apple fans rallied around its “Think Different” cry. These days, Apple products represent a certain status or premium.</li>
</ul>

The Social Currency Created By Apple

Building your social currency can also make your referral marketing strategies more effective. Think of social currency as a bank account. If you want to spend your social currency – that is, if you want customers to do something – you have to earn it first. 
If a customer doesn’t see a brand as having social capital (or doesn’t have an existing relationship with them), they are unlikely to advocate it to others.

Building Social Currency

What are ways you can add to your social capital? Be present on social media, share relevant content, and highlight your best features.You don’t have to do everything at once – you can gradually build your customer relationships. Start by being a friend to your customers. Post helpful information about your brand and answer any concerns. And if someone shares a tweet about your product or tags you in a photo, be sure to respond with thanks.

Adding To Your Social Capital

Positive social capital deepens the relationship between your business and your customers. You’ll have a clearer view of what your customers want, what they don’t want, and any gaps in the market you can address. 
You’ll also see how customers perceive your brand, which allows you to manage your brand reputation.

Benefits of Social Currency: Greater Insight Into Your Customers

Social currency helps increase the market value of your brand. When a consumer sees others also enjoying your products and services, they’ll be likely to trust and try what you have to offer.

Benefits of Social Currency: Increased Impact

When a brand earns enough social currency, it becomes an influencer in its industry. It solidifies its position and gains even more leverage with other influencers.

Benefits of Social Currency: A Larger Circle Of Influence

When your social capital reaches a certain level, you experience a snowball effect – all the work you’ve done in the past will compound. Customers are already motivated to share the product or service with others. And if this happens through time at scale, you can expect a boom in customers and advocates for your brand.

Benefits of Social Currency: Organic Growth

Social currency drives the kind of loyalty that catapults you over other brands. 
For example, Target and Walmart offer many of the same products. But because Target has earned social capital through its social channels, the brand has a higher repurchase or loyalty rate over Wal-Mart.

Benefits of Social Currency: Higher Customer Retention

If you’re trying to position your brand at a premium price point, social currency is a big help. Social currency changes the way customers perceive the value of a product, by adding something money can’t buy.

Benefits of Social Currency: Premium Prices

Building a brand your customers are proud to support not only increases social currency, it will also boost your word-of-mouth marketing. Brands with high social capital are more likely to be promoted and recommended by your existing customers.

Benefits of Social Currency: Better Word Of Mouth

All the above benefits add up to this final point – more leads. By now, your customers are primed to refer their friends and family to your business. This drives a steady stream of highly qualified leads, which results in exponential business growth.

Benefits of Social Currency:  Higher Quality Leads

When an influencer or brand ambassador promotes your company, you’re borrowing their social currency. After all, these individuals will only promote a brand they love and think offers value to their followers. Focus on finding representatives who resonate with your audience, and whose fans respect and trust them.Influencer marketing and brand ambassador programs are one of the most effective ways to generate more social currency. Brand ambassador programs have also proven to help you grow your brand 10 times faster.

Increase Referrals: Find Influencers and Brand Ambassadors

One of the most successful social currency strategies is to create communities. This is especially true for your target customers. For example, say your business sells an organic cleaning spray. You might create a Facebook group for people to share natural home cleaning tips. By doing this, you’re offering affiliation and identity to your members. You’re also attracting others with a growing interest in organic cleaners.

Increase Referrals: Create Communities

What sets you apart from your competitors? Do you have a unique selling point? Find what makes you stand out and highlight those features in all of your marketing efforts. This is not only a great selling tactic for your brand, it also helps to drive social capital and sharing.

Increase Referrals: Show Your Uniqueness

It’s every brand’s dream to have the next viral video hit. While it’s hard to predict what will go viral, creating useful video content is a good place to start. A simple explainer or how-to video is always helpful for consumers. As long as you focus on valuable insights or tips, you can be sure your customers will be watching.

Increase Referrals: Create Explainer Videos

The majority of people trust recommendations from their peers, which makes referral programs one of the most effective ways to grow your business. However, referral programs need the right incentives to work.
Consider offering coupons, vouchers, gift cards, or other proven referral rewards for your advocates. You can also give a shout out to your top referrers within your community.

Increase Referrals: Incentivise Your Patrons

It’s always helpful to share key information with your customers. Developing knowledge bases, <a href="https://preply.com/">online learning portals</a>, guidebooks, and other informational resources is a strong way to build your social capital.

Increase Referrals: Launch A Campaign

Consider adding game mechanics or competition structures in your marketing efforts. For example, you can invite customers to complete challenges, progress through levels, and earn points.Gamification can easily be applied to a loyalty program or referral program. It can also be used in a promotional contest to create buzz around your brand (much more interesting than a traditional ad).

Increase Referrals: Gamification

Share exclusive brand “secrets” with your most loyal customers – things that aren’t known by the general public. This can be a secret menu item, a members-only event, or a private sale.No matter what the secret is, the offer of exclusive info raises your social capital among your select customers. This drives them to talk about your brand with their friends so they can all enjoy the same benefits. These friends, in turn, will also share with their friends, which gives your brand’s social currency a huge boost.

Increase Referrals: Create a Sense of Exclusivity

One of the easiest ways to boost your social currency is to create products and content optimized for social media sharing. 
Whether it’s a highly shareable product, an Instagrammable brand experience, a humorous Tweet, an on-trend brand video, this content can quickly boost your social capital. Just make sure to deliver what your audience wants, and stay true to your brand voice and tone.

Increase Referrals: Social Media Sharing Of Optimized Content

Featuring your best customers is a great way to show them you appreciate their efforts, and helps form key identities within your community. In a referral program, for example, this may include highlighting your top-referring customers and new referrals.

Increase Referrals: Feature Your Customers

Social currency is an effective way to understand the value businesses add to customers. Here are a few benefits of adding to your social currency.

What is Social Currency? Definition, Benefits, and Examples

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