A business strategy is a plan that tells your company how to achieve a competitive advantage.Sun Tzu's book on strategy, The Art of War, is one of the earliest examples of strategic thinking.Tactics are the means you use to put your strategy into action.

What is Strategy?

There are two types of strategic choices: 1) Business-level strategies help a company become more successful in a specific market or industry. 2) Corporate-level strategies help a company become more successful by operating in multiple markets or industries simultaneously. Both types of strategies are important, and a business can be more successful by using the right strategies at the right time.

Two Strategic Choices

A real strategy is a set of choices that define what the firm is going to do and what it's not going to do. Many so-called strategies are actually goals, and others may be a couple of the firm's priorities, but they do not form a coherent strategy when considered in conjunction.A good example of a real strategy is when the British toy company Hornby Railways decided to focus on collectors and hobbyists instead of children.

Many Strategies Fail Because They’re Not Actually Strategies

<ol><li>Blue Ocean Strategy</li><li>Michael Porter's Generic Competitive Strategies</li><li>Differentiation Strategy </li><li>Defensive Strategy </li><li>Offensive Strategy </li><li>Flanking Strategy</li><li>﻿Guerrilla Strategy</li><li>Brandwashing Strategy </li></ol>

Types of Strategies 

A Blue Ocean Strategy is when you don't compete with others in the same market, but in a new market where there are no competitors. This was developed by W. Chan Kim and Renée Mauborgne. The idea is that it's better to create new customers than to compete with existing ones. Example: Tesla created a blue ocean for itself by venturing into electric vehicles within the automobile industry.

Blue Ocean Strategy

1) Cost leadership: The goal of reducing costs is to offer competitive prices and to make more money. High volume, low-profit margin.2) Differentiation: Creating different products for different groups of people makes your company different from others. This can make your products more desirable, and give you a competitive advantage. 3) Focus: Focus is about concentrating on one market segment and doing everything possible to dominate it. However, this can lead to short-term thinking and overlooking other opportunities.

Generic Competitive Strategies

Differentiation strategy is when a company creates unique products that are different from their competitors. This makes customers more likely to accept higher prices, which means the company makes more money.Bajaj Auto chose a differentiation strategy as opposed to a familiarity (following the leader) strategy.Example: Mercedes was already a market leader when BMW entered the US market. To set themselves apart, BMW ran a campaign saying that BMWs are the ultimate driving machine, and Mercedes is the ultimate sitting machine.

Differentiation Strategy

Defensive strategies are tools that help companies protect themselves from attacks by a competitor.A market leader has to only defend the position by simply raising the bar. Example: Coca-Cola is the market leader, so it just has to raise the bar to stay ahead.

Defensive Strategy

An offensive strategy is when a business takes certain steps against the market leader to get ahead and become more competitive. A market challenger has to adopt an offensive strategy by doing the opposite of the leader.Example: Bajaj Auto couldn't use a defensive strategy. Instead, they used an offensive strategy, which is to be different from the leader. They told their customers that if they just want a high-mileage motorcycle, they should buy a Honda or Hero Motorcycle. But if they want a cool, sexy, sporty, fast, and powerful motorcycle, then they should buy a Bajaj Pulsar.

Offensive Strategy  

Flanking strategy is when a company attacks from the side. In some markets, there are leaders and also someone who is the opposite of the leader. In this case, companies can use a flanking strategy. Companies think that if they make a better product, consumers will buy it. But consumers don't buy a better product, they buy something different. There is a difference between being better and being different.Example: Bajaj Auto made a motorcycle called Discover that gave good mileage + was stylish + good performance.

Flanking Strategy

A Guerrilla Strategy is when you attack a company with a lot of small attacks to push it out of its position in the market.If a company has a niche then they use a guerrilla marketing strategy.Example: Royal-Enfield in India makes powerful bikes that have become cult items within the biking community.

Guerrilla Strategy  

Brand-washing is a marketing strategy that makes a company's products and services more appealing to consumers by making them seem more connected to the customer.Example: the smacking sound we hear when unscrewing certain jars and containers has been patented. It conveys a feeling of freshness and cleanliness.How do companies brand-wash us?<ol><li>Fear-mongering marketing</li><li>Nostalgia marketing</li><li>Sex in advertising</li></ol>Who are the people companies use to brand-wash us?<ol><li>Peer pressure</li><li>Family and friends</li><li>Celebrities and experts.</li></ol>

Brandwashing Strategy

1) Plan: Start with a goal in mind, and design a plan tailored to help you achieve it.2) Ploy: Figure out what tactics you can use to deal with competitors or others in your company.3) Pattern: See if you can identify any patterns in people's behavior, in order to improve processes or find new customers and markets.4) Position: Understand how your company stacks up against the competition.5) Perspective: Think about how the company's character could be improved to better suit its strategic goals.6) Process: Constantly monitors and tweak it to make sure you're on track.

6 Ps of Strategic Thinking

<ol><li>What is our winning aspiration?</li><li>Where will we play?</li><li>How will we win?</li><li>What capabilities must we have in place to win?</li><li>What management systems are required to support our choices?</li></ol>

Five Questions to Develop Winning Strategy

In strategy, less is more. Narrow your focus.

1) Build the products you want to own.2) Don't apologize for charging what you're worth.3) Cut the clutter.4) You can't be everything to everyone.5) Control your distribution.6) Create a feeling, not a product.7) Account for all aspects of your product.

7 lessons to be learned from Apple's successful business strategy

37signals (now Basecamp) has been doing well because they have been careful not to grow too fast. If they had expanded, they would have had to deal with more people and more bureaucracy, which would have made it harder to get things done.Jason Fried believes in: <ol><li>Keep it small</li><li>Hire when it hurts</li><li>Avoid raising money and control investment</li></ol>

Minimalism in Business Strategies 

Over the years, I learned a great deal about strategy, and I've distilled it into an easily understandable guide for you.

strategy

Strategy

business

Business

leadershipandmanagement

Leadership & Management

All about Strategy (mini masterclass)

Muriel Rukeyser says - The universe is not made of atoms, but stories. This book consists of 9 such powerful stories from the history of India which serve an important purpose - Edutainment. The stories are inspirational and provide life lessons for anyone who is looking to make a difference in the world which is constantly evolving. As the author suggests - these stories share timeless legends and offer priceless lessons.

Introduction

A short synopsis of the plot -The first story has been picked up from the warzone of Mahabharatha. The fight between the Pandava and Kauravas. The fight between dharma and adharma.Bhishma had the boon of death by will. However, his death was critical for achieving Dharma. So in the war zone of Mahabharata, Arjun who sought the guidance of Krishna - his coach, killed his grandfather Bhishma because he chose righteousness and dharma over convenience and adharma respectively

Story 1 - Bhishma's Death 

1. When you need a knife, a thousand spoons will not help. The death of Bhishma became inevitable by the mere presence of a character called Shikhachandi. The respective character did not fight but just by being there on the warzone was able to accelerate the entire warshow. Shikarchandi represents that team member who carries a unique advantage that can't be logically traced to any effort. But the advantage of this character is irrefutable. 2. Put aside ur ego & ask for help. It is rare we find a right mentor and if you find 1 do not leave them. If u do not have, pray to the universe to give.

Key Takeaways From Story 1

India is the birthplace of legends, the mother of culture and tradition, and as Indians, we love our stories. This book contains ten powerful stories of the original superheroes-stories that will leave a permanent impression on your consciousness and spill over in your conversations, stories of passion and patriotism, of valour and wit, of devotion and sacrifice, and of intelligence and faith. When decoded, the accounts in this book are not merely stories-they are a treasure trove of wisdom, life hacks, leadership and management sutras. Did you know that Lord Hanuman can teach us communication skills, that Chhatrapati Shivaji Maharaj can teach us how to run a startup and that Chanakya shows us how to use emotional intelligence in business strategy? Have you ever imagined Arjuna, Narada Muni, Kabir and Adi Shankaracharya as leaders and influencers and do you know about Rani Abbakka, one of the unsung battle queens of India? Stories and Sutras is a journey of these incredible tales and priceless sutras-an edutainment experience that is uniquely Indian and utterly global.

personaldevelopment

Personal Development

India is the birthplace of legends, the mother of culture and tradition, and as Indians, we love our stories. This book contains ten powerful stories of the original superheroes-stories that will leave a permanent impression on your consciousness and spill over in your conversations, stories of passion and patriotism, of valour and wit, of devotion and sacrifice, and of intelligence and faith. When decoded, the accounts in this book are not merely stories-they are a treasure trove of wisdom, life hacks, leadership and management sutras. Did you know that Lord Hanuman can teach us communication skills, that Chhatrapati Shivaji Maharaj can teach us how to run a startup and that Chanakya shows us how to use emotional intelligence in business strategy? Have you ever imagined Arjuna, Narada Muni, Kabir and Adi Shankaracharya as leaders and influencers and do you know about Rani Abbakka, one of the unsung battle queens of India? Stories and Sutras is a journey of these incredible tales and priceless sutras-an edutainment experience that is uniquely Indian and utterly global.

Virat Chirania

Stories and Sutras

About 3.5 Billion Light Years away there is a Galaxy named " OJ 287 ". In the Center of The Galaxy OJ 287 there are Two Active Supermassive Black Holes at the core of distant Galaxy OJ 287 orbiting each other as Orbital Dance. The larger one with about 18 Billion times the mass of our sun, would encompass all the Planets in The Solar System with room to spare. And the smaller one is about 150 Million times the Mass of our Sun, which would be Large enough to Swallow up Everything out to the Asteroid Belt Just inside the Orbit of Jupiter.

Weirdest Thing In The Universe. 

#space #blackhole About 3.5 Billion Light Years away there is a Galaxy named " OJ 287 ". In the Center of The Galaxy OJ 287 there are Two Active Supermassive Black Holes at the core of distant Galaxy OJ 287 orbiting each other as Orbital Dance. The larger one with about 18 Billion times the mass of our sun, would encompass all the Planets in The Solar System with room to spare. And the smaller one is about 150 Million times the Mass of our Sun, which would be Large enough to Swallow up Everything out to the Asteroid Belt Just inside the Orbit of Jupiter. The smaller Black Hole orbits the larger one which remains stationary and is Surrounded by a Disk of Gas. When the smaller Black Hole crashes through the disk it produces a flare brighter than 1 Trillion Stars Greater than the entire Milky Way galaxy's light output. The optical light curve shows that OJ 287 has a periodic variation of 11-12 years with a narrow double peak at maximum brightness. This kind of variation suggests that it is a binary supermassive black hole. Want to know more about other topics?… Space : https://youtube.com/playlist?list=PLO6kTsDI4xfnAISJIMWKxkPoL9qoU9Hwv General knowledge : https://youtube.com/playlist?list=PLO6kTsDI4xfn6hHfyZBGiw-atw0its-7Q Science & Technology : https://youtube.com/playlist?list=PLO6kTsDI4xfmONVgfMhMbstBLpZuyJCP2 Health : https://youtube.com/playlist?list=PLO6kTsDI4xflrlYCGE0EIyWXoBoNG81-r 🙏Requests🙏 I requested to you (My viewers) please subscribe to my channel and if you like video then please press like button.All youtubers are doing hard work in video making and your like, Share, Subscribes are fruits for our hard work. You also follow me on: - Facebook: www.facebook.com/thetechers You can visit my Website : www.knowledgevaccination.blogspot.com This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non - profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended. Sound credit : YouTube Audio Library/Patrick Patrikios Footage Credit : NASA/HUBBLE & ESA/NASA Spitzer Space Telescope/Storyblocks/Wikipedia Thank you all of you...🙏

space

Space

#space #blackhole
About 3.5 Billion Light Years away there is a Galaxy named " OJ 287 ". 
In the Center of The Galaxy OJ 287 there are Two Active Supermassive Black Holes at the core of distant Galaxy OJ 287 orbiting each other as Orbital Dance. 
The larger one with about 18 Billion times the mass of our sun, would encompass all the Planets in The Solar System with room to spare. 
And the smaller one is about 150 Million times the Mass of our Sun, which would be Large enough to Swallow up Everything out to the Asteroid Belt Just inside the Orbit of Jupiter.
The smaller Black Hole orbits the larger one which remains stationary and is Surrounded by a Disk of Gas. 
When the smaller Black Hole crashes through the disk it produces a flare brighter than 1 Trillion Stars Greater than the entire Milky Way galaxy's light output. 
The optical light curve shows that OJ 287 has a periodic variation of 11-12 years with a narrow double peak at maximum brightness. 
This kind of variation suggests that it is a binary supermassive black hole.

Want to know more about other topics?… 
Space : https://youtube.com/playlist?list=PLO6kTsDI4xfnAISJIMWKxkPoL9qoU9Hwv

General knowledge : https://youtube.com/playlist?list=PLO6kTsDI4xfn6hHfyZBGiw-atw0its-7Q

Science & Technology : https://youtube.com/playlist?list=PLO6kTsDI4xfmONVgfMhMbstBLpZuyJCP2

Health : https://youtube.com/playlist?list=PLO6kTsDI4xflrlYCGE0EIyWXoBoNG81-r

🙏Requests🙏 
I requested to you (My viewers) please subscribe to my channel and if you like video then please press like button.All youtubers are doing hard work in video making and your like, Share, Subscribes are fruits for our hard work.
 
You also follow me on: - 
Facebook: www.facebook.com/thetechers
You can visit my Website : www.knowledgevaccination.blogspot.com

This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976;  Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.  Fair use is a use permitted by copyright statute that might otherwise be infringing.  Non - profit, educational or personal use tips the balance in favor of fair use.  All rights and credit go directly to its rightful owners.  No copyright infringement intended.

Sound credit : YouTube Audio Library/Patrick Patrikios
Footage Credit : NASA/HUBBLE & ESA/NASA Spitzer Space Telescope/Storyblocks/Wikipedia
Thank you all of you...🙏

Hi Friends,
In this channel, We provide you with Facts about Latest Space, Science & Technology research and information, Research based Health-related facts, General Knowledge facts, and many more. Your Information, Our Responsibility. 
Here I research a lot to make one video and Compress it in only 1-10 minutes video to gives you an instant knowledge boost. 
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Because The Knowledge is Infinite.
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Weirdest Thing in The Universe | OJ 287

Every person has their own preferred way of thinking. As a result, we may not be able to see an issue from other perspectives. Walt Disney developed his method to utilize all three thinking styles.When we have a narrow focus, we have difficulty solving problems, making decisions, and planning, yet it can be hard to change our natural way of thinking. Method of using three styles together.<ol><li>Dreamers focus on possibilities and potential.</li><li>Realists focus on implementation and practical aspects.</li><li>Critics question and challenge plans and assumptions, and they notice flaws or problems.</li></ol>

3 Thinking Styles

To help view a situation from different perspectives and find the best way forward.

There are three thinking styles – Dreamers, Realistics, and Critics. This method is comparable to and an alternative to the Six Thinking Hats. The difference is, that in the Disney method the sequence is constant, whereas with the Six Thinking Hats you can use them in any order that works for you. _____ Check out all the digital products from Weekly Concepts 1) Academic CV template in Notion: https://theweeklyconcepts.gumroad.com/l/cvacademic 2) The Uncomplicated Marketing ebook: https://theweeklyconcepts.gumroad.com/l/marketing-strategy-guide 3) The Uncomplicated Marketing for Kindergarten (preschool): 8 proven strategies to boost admissions and brand awareness: https://theweeklyconcepts.gumroad.com/l/boost-admissions We would really appreciate it if you could rate the products on gumroad. __________ Find us on my other social media platforms: Instagram: https://www.instagram.com/theweeklyconcepts/ Facebook: https://www.facebook.com/weeklyconcpets Twitter: https://twitter.com/weekly_concepts TikTok: https://vt.tiktok.com/ZSRFwcK8b/ Payhip: https://payhip.com/WeeklyConcepts __________

philosophy

Philosophy

problemsolving

Problem Solving

There are three thinking styles – Dreamers, Realistics, and Critics. This method is comparable to and an alternative to the Six Thinking Hats. The difference is, that in the Disney method the sequence is constant, whereas with the Six Thinking Hats you can use them in any order that works for you.
_____
Check out all the digital products from Weekly Concepts

1) Academic CV template in Notion: 
https://theweeklyconcepts.gumroad.com/l/cvacademic

2) The Uncomplicated Marketing ebook:
https://theweeklyconcepts.gumroad.com/l/marketing-strategy-guide

3) The Uncomplicated Marketing for Kindergarten (preschool): 8 proven strategies  to boost admissions  and  brand awareness:
https://theweeklyconcepts.gumroad.com/l/boost-admissions

We would really appreciate it if you could rate the products on gumroad.
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Weekly Concepts

Walt Disney's Three Thinking Style

Everyone is kind to someone they meet for the first time,The question is how long their kindness lasts.Don't be fooled just because someone is nice to you at first.

Passion

Knowledge wants to talk.Wisdom wants to listen.

Life

Many conflicts in our lives can be resolved if we put ourselves in the other person's shoes.Try to look at things from her point of view. If you consider only your side, you are no different from a child.

If you think you are either superior or inferior to someone,An invisible wall goes up between you.Treat him like an old friend you havnt seen in a while. When you let your guard down, so will he.

Do you know why that conversation is so boring?Because we are trapped in politeness, unable to speak from the heart. Any conversation can become interesting and lively as soon as we start speaking with real honesty.

Relationships 

Do memories cause you pain?Practice being in the present moment.Turn your attention to the here and now.Notice that your thoughts subside when you focus on the present.As your thoughts quiet so, too, the memories.Because memories are, in essence, thoughts.

Rest

People who easily ignore others do so because they are afraid of being ignored.

Do not try to control those around you.When you cannot control even your own mind, What makes you think you can control others?

Mindfullness

If you keep hoping to be comforted by others,You can feel weighed down by that need. If You have a constant need to be heard,Nobody can meet that need to your complete satisfaction. Rather than always seeking comfort from others,Offer your comfort and listen to others.In the process of helping, You will be healed.

What is the use of someone carrying a designer handbag when her behaviour lacks the same refinement?

Without love,Our lives would pass us by in the blink of an eye. Love has the power to stop the world for a moment.

Love

We do things for the one we love,But sometimes just being there expresses even deeper love.Give the gift of your full presence.

Are you a controlling parent?Are you devoting too much attention to your child? If the answer is yes,Then turn some of that attention toward your parents. If you are good to your own parents,Then your child will learn how to treat you in the future.

The Future 

The purpose of religion is to control yourself,Not to criticise others.How much am I doing about my anger, attachment, hatred, pride, and jealousy? These are the things we must check in our daily lives.

If we know how to be content,We can relax our endless striving and welcome serenity. If we know how to be content,We can enjoy the time we have with the person next to us. If we know how to be content,We can make peace with our past and let go of our baggage.

Love yourself despite your imperfections.Do you not feel compassion for yourself as you struggle through life? You are so eager to help your friends, but you treat yourself so poorly.Stroke your heart once in a while and tell yourself,'I love you'

Spirituality must be practiced not just in solitude but also among people.Open up to people around you and feel connected. This is the true challenge of spiritual practice.

Some people are generous and kind to those outside their circle while neglecting the needs of those within it.It is a mistake to take family and close colleagues for granted. When those closest to you feel ignored and betrayed, everything you have built can collapse in an instant.

Does the person you hate deserve to be carried around in your heart?Keep in your heart only those who love you. If you carry around with you people you hate, it causes only angst and depression.

A pleasant read 💫 if you enjoy this post, scroll down to read another by Haemin Sunim 'Love for Imperfect things'

The multimillion-copy bestselling book of spiritual wisdom about the importance of slowing down in our fast-paced world, by the Buddhist author of Love for Imperfect Things “Wise advice on how to reflect and slow down.” —Elle Is it the world that’s busy, or is it my mind? The world moves fast, but that doesn’t mean we have to. This bestselling mindfulness guide by Haemin Sunim (which means “spontaneous wisdom”), a renowned Buddhist meditation teacher born in Korea and educated in the United States, illuminates a path to inner peace and balance amid the overwhelming demands of everyday life. By offering guideposts to well-being and happiness in eight areas—including relationships, love, and spirituality—Haemin Sunim emphasizes the importance of forging a deeper connection with others and being compassionate and forgiving toward ourselves. The more than twenty full-color illustrations that accompany his teachings serve as calming visual interludes, encouraging us to notice that when you slow down, the world slows down with you.

religionandspirituality

Religion & Spirituality

motivationandinspiration

Motivation & Inspiration

loveandrelationships

Love & Relationships

The multimillion-copy bestselling book of spiritual wisdom about the importance of slowing down in our fast-paced world, by the Buddhist author of Love for Imperfect Things “Wise advice on how to reflect and slow down.” —Elle Is it the world that’s busy, or is it my mind? The world moves fast, but that doesn’t mean we have to. This bestselling mindfulness guide by Haemin Sunim (which means “spontaneous wisdom”), a renowned Buddhist meditation teacher born in Korea and educated in the United States, illuminates a path to inner peace and balance amid the overwhelming demands of everyday life. By offering guideposts to well-being and happiness in eight areas—including relationships, love, and spirituality—Haemin Sunim emphasizes the importance of forging a deeper connection with others and being compassionate and forgiving toward ourselves. The more than twenty full-color illustrations that accompany his teachings serve as calming visual interludes, encouraging us to notice that when you slow down, the world slows down with you.

Zen Buddhist teacher, bestselling author & founder of the School for Broken Hearts in Seoul.Born in South Korea and educated at Berkeley, Harvard, and Princeton, he received formal monastic training from Haein monastery, South Korea and taught Asian religions at Hampshire College in Massachusetts for seven years.He is one of the most influential Zen monks in the world, with over 1.5 million followers on Twitter, Facebook and Instagram. His first book, The Things You Can See Only When You Slow Down has been translated into more than 35 different languages and sold over four million copies.His second book, Love for Imperfect Things was the number one bestseller of the year 2016 in South Korea and became available in multiple languages in 2019.

Haemin Sunim

The Things You Can See Only When You Slow Down

Ozan Varol, a former rocket scientist, reveals the habits, concepts, and techniques that will enable you to transform the seemingly impossible into the possible.Ozan Varol gives a framework for making better decisions even in the face of adversity.1) You'll become great at innovating only when you stop following the crowd.2) If you want your chances of success to skyrocket, you have to test test test.3) Even when you're doing well, you need to look at your failures, learn from them, and improve.

Framework For Better Decision Making

Rocket scientists use strategies to innovate, problem-solve, and bring the impossible to life.

* One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

books

Books

* One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

Ozan Varol

Think Like a Rocket Scientist

Outliers by Malcolm Gladwell is a book that explores the hidden forces behind successful people. Gladwell shows that as much as talent and hard work are responsible for many of the success stories that we see and hear, there is much more to success than meets the eye. A bit repetitive so you can skim some parts but overall great lessons.

Short Summary

Outliers are people who stand out. They are the top athletes, businessmen, billionaires, professionals, educators, scientists, and politicians. They are the definition of success. The ones that everyone looks up to.When stories of outliers are told, there is a tendency to emphasize individual effort. Gladwell argues that there is another side to the story. Individual effort does count for a lot of things but it is just one of the reasons for success.In other words:Outliers don’t have a singular story. Luck, birthdays, opportunity, upbringing, and many other factors all play oversized roles too

What Are The Outliers

The Matthew Effect: advantages tend to accumulate over time. Those that are given an early push get more advantages as time goes by and those that are put at a disadvantage continue to get limited resources. The Matthew Effect is basically another way of stating the law of cumulative advantage.The story of outliers follows a similar pattern. If you are put at an advantage over your peers and friends from an early age, the advantages will lead to meaningful differences in performance that persist for extended periods.

The Matthew Effect

The 10,000 Hour Rule: it takes about 10,000 hours of deliberate practice to become an expert at anything.But while this is true, the convergence of luck and opportunity is neededFor example:i Bll Gates had unlimited exposure to computers at an early age or most of the Silicon Valley billionaires were just at the right age (born around 1955) and were in their early 20s when the computer revolution began.Yes, preparation does play an oversized role when it comes to achieving greatness but so does luck and opportunity.

The 10k Hour Rule

Having high intelligence (IQ) does not automatically mean that you will be successful in life. Above a certain IQ range, there isn’t much difference in performance. There is a threshold for achieving in a particular area. Once that threshold is achieved, the influence of grades and IQ scores lessens with time.

The Trouble With Geniuses

Studies show that background and upbringing have more of an impact on success than IQ scores.Children from middle and upper-class families are taught to speak up, stand for themselves, and express thought independence. They grow up believing that their voice and opinions matter even in the face of authority. And this explains why they achieve more throughout their lives. On the other hand, children from poor backgrounds don’t receive as much attention from their parents. As a result, they grow to be timid around many situations and develop stifling deference to authority.

The Role of Upbringing

For some outliers, disadvantages are often blessings in disguise. Rags-to riches stories focus on the many odds that the hero had to overcome, but they fail to point out that the odds work to empower the hero over future adversities.Outliers also benefit from “Demographic luck” or being born at the right time.At the same time, engaging in meaningful work no matter how humbling gives you the opportunity to learn and grow.Humble meaningful work can also serve as a pebblestone for the prosperity of future generations.

Starting Out At A Disadvantage Can Be An Opportunity In Itself.

Cultural legacies play an important role in determining the success of outliers.These legacies shape how we react to our environments, how hard we work, how we approach opportunities, and our deference to power and authority.

Cultural Legacy

The difference in performance between low-income students and high-income students is not down to differences in intelligence. Given the same opportunities, students from the two groups perform at the same level.Low-income students’ performance drops during the summer vacation. Their reading levels drop and their maths grades go down suggesting that the home environment has an oversized effect on school performance during the period.With proper instruction guidelines and interventions, it is possible to bridge the gap between low-income and high-income students.

Low And High Income

The length of the summer vacation also has implications on how well students perform. Students from the Asian countries of Japan and China have longer school days and as a result have better reading and math skills.

Summer Vacation

These hacks help you face a situation that “everybody knows” how to solve

teamwork

Teamwork

communication

Communication

Think Outside The Box

Outliers don’t have a singular story. Luck, birthdays, opportunity, upbringing, and many other factors all play oversized roles too. This book shared the other factors.

From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever. Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined. He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone. Outliers will change the way you think about your own life story, and about what makes us all unique. 'Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain' Guardian 'Malcolm Gladwell is a global phenomenon ... he has a genius for making everything he writes seem like an impossible adventure' Observer 'He is the best kind of writer - the kind who makes you feel like you're a genius, rather than he's a genius' The Times

career

Career

parenting

Parenting

From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever. Why do some people achieve so much more than others? Can they lie so far out of the ordinary? In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined. He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone. Outliers will change the way you think about your own life story, and about what makes us all unique. 'Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain' Guardian 'Malcolm Gladwell is a global phenomenon ... he has a genius for making everything he writes seem like an impossible adventure' Observer 'He is the best kind of writer - the kind who makes you feel like you're a genius, rather than he's a genius' The Times

Malcolm Gladwell is the author of five New York Times bestsellers—The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the TIME 100 Most Influential People list and touted as one of Foreign Policy's Top Global Thinkers.

Malcolm Gladwell

Outliers

Being a leader is more than just having a title. You can become a leader by progressing through five levels of influence. The first level is when people follow you because of your title. The last level is when people follow you because of your record of developing new leaders and great organizations.

Don't Confuse Leadership With Having A Title

Level 1: PositionTitle-based: people follow you because of your role.Level 2: PermissionRelationship-based: those who follow you do so due to the influence you have and the trust they place in you. Be a leader who earns the trust of your team.Level 3: ProductionResults-based: getting things done is what makes people follow you.Level 4: People DevelopmentEmpowerment-based: you are followed because you empower people.Level 5: PinnacleLegacy-based: your reputation for developing strong leaders and organizations makes people follow you.

The 5 Levels of Leadership

An individual grows as a leader through five levels of influence. 

#1 New York Times bestselling author John C. Maxwell explains how true leadership works and makes it accessible to everyone. Leadership does not come from your title. In fact, being named to a position is only the first and lowest of the five levels every effective leader achieves. To become more than a boss people are required to follow, you must master the ability to inspire and build a team that produces not only results, but also future leaders. The 5 Levels of Leadership are: 1. Position-People follow because they have to. 2. Permission-People follow because they want to. 3. Production-People follow because of what you have done for the organization. 4. People Development-People follow because of what you have done for them personally. 5. Pinnacle-People follow because of who you are and what you represent. By combining the advice contained in these pages with work and a willingness to learn, anyone can rise to a higher and more effective level of leadership and thus make a greater impact.

#1 New York Times bestselling author John C. Maxwell explains how true leadership works and makes it accessible to everyone. Leadership does not come from your title. In fact, being named to a position is only the first and lowest of the five levels every effective leader achieves. To become more than a boss people are required to follow, you must master the ability to inspire and build a team that produces not only results, but also future leaders. The 5 Levels of Leadership are: 1. Position-People follow because they have to. 2. Permission-People follow because they want to. 3. Production-People follow because of what you have done for the organization. 4. People Development-People follow because of what you have done for them personally. 5. Pinnacle-People follow because of who you are and what you represent. By combining the advice contained in these pages with work and a willingness to learn, anyone can rise to a higher and more effective level of leadership and thus make a greater impact.

John Calvin Maxwell is an American author, speaker, and pastor who has written many books, primarily focusing on leadership. Titles include The 21 Irrefutable Laws of Leadership and The 21 Indispensable Qualities of a Leader. His books have sold millions of copies, with some on the New York Times Best Seller List.

John C. Maxwell

You only get <a href="https://www.theladders.com/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf">less than 7.5 seconds </a>to grab a hiring manager's attention when they read your resume for the first time.

Quick First Impression

Being responsible for something is just a circumstance. Saying you were "responsible for [X]" is a weak and generic way to describe your abilities and accomplishments.Of course you had responsibilities. Doesn't everyone? And if not, then did you really bring any value to the company?It's also advised to stay away from general office buzzwords and confusing phrases. These are words that you might hear people say all the time, but are often incredibly vague.

Avoid "Responsible For"

Here are 35 strong, confident and truly descriptive resume words that companies want to see:

Power Words

1. Directed 2. Managed 3. Spearheaded 4. Supervised 5. Trained

Leadership Words

6. Collaborated 7. Contributed 8. Joined 9. Integrated 10. Synchronized

Teamwork Words

11. Accomplished 12. Completed 13. Delivered 14. Established 15. Formulated

Achievement Words

16. Authored 17. Connected 18. Defined 19. Illustrated 20. Presented

Communication Words

21. Advanced 22. Boosted 23. Enhanced 24. Increased 25. Maximized

Improvement Words

26. Assessed 27. Identified 28. Mapped 29. Tested 30. Verified

Research Words

31. Built 32. Constructed 33. Designed 34. Developed 35. Inspired

Creativity Words

Should check these tips to improve your resume.

The best resumes have powerful and descriptive action verbs, says career coach and bestselling author Ken Coleman. He shares the two words to remove from your resume ASAP — and what to use instead.

'Avoid these 2 resume words at all costs,' says career expert—here are 35 power verbs to use instead

This is a story of one person's unlikely success within the context of scores of embarassing failures.Was my eventual success primarily a result of talent, luck, hard work or an accidental just-right balance of each? All I know for sure is that I pursued a strategy of managing my opportunities in a way that would make it easier for luck to find me.

The systems model can be applied to most human endeavors:<ul><li>In the world of dieting - losing twenty pounds is a goal, but eating right is a system.</li><li>In the exercise/fitness realm - running a marathon in under four hours is a goal, but exercising daily is a system.</li><li>In business - making a million pounds is a goal, but being a serial entrepreneur is a system.</li></ul>

Goals V Systems

A goal Is a specific objective that you either achieve or don't some time in the future.If you are waiting to achieve it someday in the future, it's a goal. A system is something you do regularly which increases your odds of happiness in the long run.If you do something regularly, it's a system.

Think of your priorities in terms of concentric circles, like an archery target:1st ring - you. Take care of your health.2nd ring - economics. Your job, investments, property. If you don't get your personal finance engine working right, then you place a burden on your family and the country.3rd ring - family, friends and lovers. To truly enjoy life, you need to be right with these relations.4th ring - your local community, your country and the world, in that order. Dont bother to fix the world before controlling the inner circles.

The Energy Metric 

The smartest system for discerning your best path to success involves trying lots of different things - sampling.It's generally true that if no one is excited about your art/product/idea in the beginning, they never will be.Don't be fooled by the opinions of friends and family. They are all liars.

Recognising Your Talents

Every business or social activity requires a basic understanding of how the human brain perceives the world. We are all in the business of selling some version of ourselves. Psychology is embedded in everything we do.How much more effective would you be if you had a greater understanding of psychology? Answer: a lot.It's a good idea to make psychology your lifelong study. On a scale of one to ten, the importance of understanding psychology is a solid ten.

Psychology

A list of important patterns for success:<ol><li>Lack of fear of embarrassment - this allows one to be proactive. Its what makes someone take on challenges instead of writing it off as too risky.</li><li>Education - having the right level of education limits the risk of unemployment.</li><li>Excercise - good health is a baseline requirement for success. Exercises makes a person smarter, psychologically braver, more creative, more energetic, and more influential.</li></ol>

Pattern Recognition 

A compilation of key areas to focus on in order to increase your chances of success in life ✨️

Blasting clichéd career advice, the contrarian pundit and creator of Dilbert recounts the humorous ups and downs of his career, revealing the outsized role of luck in our lives and how best to play the system. Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket. No career guide can offer advice that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares how he turned one failure after another—including his corporate career, his inventions, his investments, and his two restaurants—into something good and lasting. There’s a lot to learn from his personal story, and a lot of entertainment along the way. Adams discovered some unlikely truths that helped to propel him forward. For instance: • Goals are for losers. Systems are for winners. • “Passion” is bull. What you need is personal energy. • A combination of mediocre skills can make you surprisingly valuable. • You can manage your odds in a way that makes you look lucky to others. Adams hopes you can laugh at his failures while discovering some unique and helpful ideas on your own path to personal victory. As he writes: “This is a story of one person’s unlikely success within the context of scores of embarrassing failures. Was my eventual success primarily a result of talent, luck, hard work, or an accidental just-right balance of each? All I know for sure is that I pursued a conscious strategy of managing my opportunities in a way that would make it easier for luck to find me.”

How to Fail at Almost Everything and Still Win Big

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