Marketing & Sales - Page 19
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The 4Ps marketing mix are not enough anymore! In this era, where many products are present in the market, it's difficult to attract customer with a product centric approach alone. Now, brands need to focus more on the Customer Centric Approch: The 4C's!
Everything can be a story! Even your brand! The book Building a Storybrand by Donald Miller provides a framework for crafting a compelling brand story that resonates with customers. It applies storytelling techniques to business messaging.
What We Can Learn From $8.9 Billion Companies "AMWAY"
Lenny discusses with his former boss about the new Airbnb methods for building product.
I owe a lot to this book, along with the other 99 business books recommended by Josh Kaufman. The books gave me a framework for understanding a broad range of subjects, and the lessons learned have been helpful in both my personal and professional life. I'm planning on re-reading the set and posting outlines as I go.
Interested in being a certified PMP Project Manager? Follow me for curated information pertaining to the PMP certification.
This book is about how to make profitable offers for service-based businesses. A must-read for companies struggling to make sales and want to make massive profits 💸.
How to Get Strangers to Want to Buy Your Stuff
In Content Inc., Joe Pulizzi makes the case for entrepreneurs to build media platforms and valuable content that attracts their ideal audience rather than pitching products alone. He provides strategies for using content to build a loyal following.
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