Push notifications have become one of the most powerful channels for direct, 1:1 audience engagement, cutting out the middleman to amplify trust and data insights.

How Push Notifications Drive Audience Engagement with Quick, Snackable Content

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3 ideas

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368 reads

Flagship platforms shift the market focus from products to entire category spaces, require measurements that extend beyond brand performance to interaction quality, and demand new resources and skills that enable the ongoing orchestration of interactions and relationships.

Why Product Brands Should Build Their Own Platforms

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4 ideas

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351 reads

Managers may wish to capitalize on this opportunity by utilizing brand-to-brand praise as a way to foster a warmer brand image and produce more positive downstream consequences.

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

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3 ideas

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515 reads

Crowdsourcing has become an essential instrument in every marketer’s toolbox, and recent research provides guidance for how firms can best use the strategy. Managers should ensure that the crowd is heterogeneous so consumers truly benefit from finding each other’s ideas inspirational rather than competitive.

Crowdsourcing for Marketing Success

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3 ideas

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424 reads

Though more and more companies are adopting sustainability initiatives and goals, they must recognize how to engage consumers effectively. Social influence can be a powerful tool for encouraging consumers to adopt sustainable behaviors, but the tactic is most effective when others can observe the behaviors.

Three Ways to Engage Consumers for Sustainable Consumption

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4 ideas

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245 reads