The Growth team is responsible for growing a company’s revenue and acquiring new customers. Members of a growth team have cross-functional expertise. They come from marketing, product design, and data analysis. These groups of people compliment each other.Growth teams should have a leader who actively participates in idea generation and experimentation. One of the key responsibilities for the growth lead is to choose core focus areas and objectives. They also must ensure that the metrics that the team has chosen to measure and work to improve are appropriate to the growth goals established.

Building Growth Teams

<ul><li>Product-led (functional) models that report to a product manager</li><li>A stand-alone team that reports to the leader of the growth team.</li></ul>

Organizational Arrangements for Growth Teams

Creating a must-have product is the baseline requirement for rapid and sustainable growth. To know whether a product has made it to a must-have category, create a survey asking the following question: How disappointed would you be if the product no longer existed tomorrow? If at least 40% of the respondents answered very disappointed, then it is a must-have.You can also measure and see if a product has reached a must-have status with the retention rate. When the retention rate is stable over time, then the company can push for more growth.

The Must-Have Product

“Achieving stable retention should not be viewed as a benchmark that once passed can be assumed has been accomplished and that the team is done with; teams must expect to continue to work on sustaining retention.”

“Learning more by learning faster is also the goal—and the great benefit—of the high-tempo growth hacking process. The companies that grow the fastest are the ones that learn the fastest.”

The hacking process has the following steps:<ul><li>Analyze: look out for what features customers use, what screens they use to visit the app, how often they open the app, and what other apps they use.</li><li>Ideate: members need to submit as many ideas as possible</li><li>Prioritize: Prioritizing means scoring ideas (and deciding on which ideas to pursue and which not to)</li><li>Test: testing is done with the goal of identifying which ideas have practical value.</li></ul>

The Hacking Process

Once you’ve put together your growth team, determined your key growth levers, and done sufficient testing to establish that your product is a must-have, you’re ready to start hacking the first stage of the growth funnel: acquiring customers.The first message a potential customer sees about your product must tell them what they hope to gain. The smallest changes in language can have the most outsize impact in bringing new customers. So start small.

Hacking Acquisition

There are two ways to discover which marketing channels bring the most customers: discovery and optimization.You can rank channels based on the following six factors:<ul><li>Cost. How much do you expect to expand on a particular channel compared to others?</li><li>Targeting. How easy is it to reach your intended audience?</li><li>Control. How likely is it for you to change an experiment that’s running?</li><li>Input time. How much time will it take to launch the experiment?</li><li>Output time. How long will it take to get results from the experiment?</li><li>Scale. How large an audience can you reach with the experiment?</li></ul>

Channels that Bring Customers

The first step in hacking activation is to identify all the steps that a customer makes to realize your product is a must-have. Any of the steps might need improvement.The next step is to calculate the conversion rates for each of the steps on the way to the aha moment. The goal of the growth team is to identify problems in the activation process and eliminate friction.Desire – Friction = Conversion RateWays of reducing friction include simplifying the sign-up process or allowing users to start enjoying a product before signing them up.

Hacking Activation

The purpose of a business is to create and keep a customer. The main strategy of retaining customers is to provide a product or a service that is of high quality and that continuously addresses a need of theirs.Retention has 3 phases:<ul><li>The initial retention period: a new user becomes convinced that using a product or a service is beneficial to them</li><li>The medium retention period: the interest in a product novelty fades. The mission of the growth team is to make using the product a habit</li><li>The long-term retention. The role of growth teams is to ensure that the product keeps offering more value.</li></ul>

Hacking Retention

“It should go without saying that the longer you retain customers, the more opportunity you have to earn more revenue from them, whether that’s from selling them more items or services, from ongoing subscription renewals, or from bringing in more advertising revenue due to advertisers wanting to target your large and loyal customer base.”

Products are created so that they can be monetized. So the goal of everything including retention and growth is to find ways to earn more money.The ideal situation is to increase the lifetime value of a customer (LTV). Different business models have different ways of increasing LTV.For example: Retailers are concerned with making sure that their customers buy more of what they sell. While a SaaS company might be more concerned with getting customers to renew their subscriptions.

Hacking Monetization

That methodology is called Growth Hacking, and it'spractitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com, Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. .

Discover the world of business and economics.

economics

Economics

personaldevelopment

Personal Development

marketingandsales

Marketing & Sales

business

Business

books

Books

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was  New York City Yellow Cabs.  So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.   An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Sean Ellis

Morgan Brown

Hacking Growth

Graphic design is a critical visual communication tool marketers use to convey key messages about a brand that resonates with target audiences. It’s all about producing visual assets that are eye-catching, on-brand and aligned with specific messaging.The graphic design process, then, is what a designer follows to bring design ideas to life while serving a client’s end goals.As a creative process, designing graphics involves equal parts of “creative” and “process.”

The graphic design process

Also called a design brief, this document will capture all of your client’s wants and needs and other key project specifications.Your creative brief should address:<ul><li>Company information (e.g., mission, offerings, unique value proposition).</li><li>Brand guidelines.</li><li>Target audience.</li><li>Asset type (e.g., logo design, UX design, eBook design).</li><li>Purpose of the asset and how it fits into the overarching marketing campaign.</li><li>Initial design concept or creative direction.</li><li>Production-related design specifications.</li><li>Delivery format and file type.</li><li>Project timeline, with key milestones.</li><li>Budget or cost of the design work.</li></ul>

Build out the creative brief

During the research stage, spend time:<ul><li>Understanding the specific product or service you’re representing.</li><li>Examining competitors’ design work.</li><li>Assessing your brand’s market positioning and differentiating qualities.</li><li>Exploring other visual content your target audience consumes, beyond your niche.</li><li>Considering how you might apply color theory and design trends.</li><li>Gathering inspiration images and building out a moodboard.</li></ul>You’ll use your findings to inspire original ideas, solidify the overall design approach with other stakeholders and back up the design decisions you make later on.

Research the design ecosystem

Depending on what you’re working on, the concept development and refinement stage may involve sketching out thumbnails, mockups or graphic elements. Regardless of the scale of your project, it’s important to present your initial concepts to the rest of the team. A good graphic design rule of thumb is to pitch 3 ideas:<ul><li>Provide exactly what the client asked for.</li><li>Offer your interpretation of what you think they’ll like, based on everything you know.</li><li>Pitch a new concept or idea that could still meet the brief.</li></ul>Have your client or colleagues pick one of the three, and continue refining it.

Develop and refine the graphic design concept

Once all stakeholders are in agreement and you have all that you need to proceed with the design, it’s time to execute the project.During the design stage, a graphic designer will be expected to implement best practices related to the use of color, typography, the hierarchy of information and positive and negative space. They’ll also put technical skills to the test, using the right software and other design tools to get the job done in the most efficient way possible.

Create the design

Depending on what type of team you’re working with, this part of the graphic design process may look something like this:<ul><li>Submit the design work for internal review.</li><li>Make any requested changes.</li><li>Present the updated design to your client or other decision-makers.</li><li>Explain how your design decisions align with the creative brief and the direction you agreed on.</li><li>Gather feedback from all stakeholders.</li><li>Confirm your next steps.</li><li>Make the requested changes.</li><li>Present this new version to the rest of the team.</li></ul>

Collect and implement feedback

Now that you’ve gotten final approval from all stakeholders, you’re ready to deliver the assets in the appropriate formats. <ul><li>Package them up so they’re ready for production and can be easily implemented into whatever digital or print format your recipients need.</li><li>Your creative brief should articulate what deliverables you should share. You should make sure to send the asset in the correct file types and sizes so no changes are needed later on. Helping your recipients avoid the hassle of modifying the files or asking for further support can make for a better experience for everyone involved.</li></ul>

Finalize and deliver the design assets

Graphic design and marketing go hand in hand — and generating marketing results isn’t easy without a solid strategy in place for communicating across teams and producing visual assets that meet your specificationsOnce your creative brief is approved, this serves as both your instruction manual as well as your contract for this particular project. It’s a tool you as the designer can use to keep your efforts on track. If you ever feel stumped, you can turn to this resource.

How following a graphic design process drives results

Tips to help you become an effective and self-reliant graphic designer

career

Career

Being a Graphic Designer in the Modern World

Here’s how to turn a concept into a compelling visual communication tool through the graphic design process, from the creative brief to the finished product.

product

Product & Design

This 6-Step Graphic Design Process Drives Results | Brafton

When we talk about a social media platform that truly works in real-time, It is Clubhouse. And this makes it an incredibly powerful enabler of connectivity. Anyone, Anywhere can share expertise and possibly increase revenue while building a relationship. The unique thing about clubhouse is the fact that you get to share your story and knowledge without bias which is the purest way to get clientele or build your brand. So how do you go about creating a robust reputation on clubhouse? here are 3 strategies to adopt :

How To Create A Robust Presence On Clubhouse: 3 Strategies

Clubhouse gives you an opportunity to display your thought leadership as well as your expertise. Speak on topics that you have ample knowledge of. The last thing you want to do is feign expertise.Bear in mind that people are diverse and may not share all their expertise in their Bio but may be a good judge of character. Therefore, speak extensively on your areas of expertise. If you find yourself in a place where you have no expertise in a topic or industry but would like to contribute, do well to read extensively on the topic. Keep your contribution short and sweet.

Establish A Presence And Keep It Up

You need to give fresh content consistently. If you’re not always adding to your knowledge, It will be difficult to survive on clubhouse.If you’re not adding new content in every room you find yourself in, your content will become stale. Your followers will start to tune out, look elsewhere, or turn to another platform/club or person to consume content. Along the same lines, you also want to keep an eye on what the competition is doing. Staying on top of what’s going on in clubs, rooms (that is if you run a club ).

Keep Your Content Fresh

In as much as sharing your knowledge is essential to growing a robust reputation on Clubhouse. You should know the right time to speak and the right time to keep mute. Over talking has a tendency to wear your followers out especially if you overanalyze your contribution and go on and on. Keep your contributions to the point but not necessarily short as some information might be extremely relevant though they may be lengthy. If you happen to be in a room with diverse expertise, stay relevant . If you are uncertain, it will be better you do not contribute. But always keep an open mind.

Know when “not” to contribute

The idea behind creating a robust reputation on Clubhouse is to have a trust index and gain an audience for your business. You can use different tactics to achieve that trust index. You should remember that your success depends on people liking and trusting you only because you give value. Finally, being credible on Clubhouse is only one way of building your reputation. You can always utilize other tactics such as attending rooms and your supporting networks to become recognized as a thought leader in your industry. follow me on clubhouse https://www.clubhouse.com/@deladem

Conclusion

strategy

Strategy

<a href="https://megabloginfo.com/how-to-avoid-junk-food-8-tips-to-hate-it/">Junk food such as burgers, pizza, fried chicken</a>, and chips usually contain saturated fat, too much-saturated fat in the diet will lead to weight gain and obesity.<ul><li>High salt content</li><li>High in sugar</li><li>High-fat content</li><li>Lack of Energy</li><li>Poor concentration</li><li>High in cholesterol level</li><li>Impact on heart disease</li><li>Highly addictive</li><li>High chemical additives</li><li>Lack of oxygen</li></ul>

Junk Food problems and why should avoid

<ul><li>Soft drink </li><li>Pizza hamburgers </li><li>Potato chips </li><li>Ice-cream </li><li>Hot dog </li><li>Pakora  </li><li>Chowmin </li><li>French fries </li><li>Cheese chili </li><li>Pav bhaji </li></ul>

Types of junk food

#junk Food #health #UnhealthyFood #AvoidJunkFood

avoid junk food cause Lack of Energy, Poor concentration, heart disease, nutrition value Highly addictive, Lack of oxygen. We should hate it

Understand yourself and those around you.

psychology

Psychology

food

Food

health

Health

Junk food impacts on health problems and popularity - Health fitness blog

Start your Christmas marketing campaign by setting the objectives. What do you want to achieve?<ul><li>Generate new leads?</li><li>Raise brand awareness?</li><li>Increase your sales?</li><li>Increase the subscriptions for your product?</li></ul> Once you know your objective, define and create your marketing message. Make sure you include calls to action.

Define your campaign objective

Before you start planning a campaign, analyse your target audience. Find out what they like and dislike and when they are active on social media. Use an analytics tool to analyse the graphics and create relevant content.

Understand your audience

Create a Christmas offer that will align with your objectives and audience. For example, create<ul><li>Discount codes</li><li>Gift certificates</li><li>Product packages</li><li>Reward features and loyalty bonuses for your clients</li><li>Free shipping</li><li>Specialised packaging</li></ul> Also see what your competitors are delivering on their website.

Create a Christmas offer

Polish your social media handles as these are the first ones that will help you attract your audience. <ul><li>Publish Christmas themed pictures, videos, contests, and other posts. Ensure to keep high-quality content.</li><li>Focus on your website and change the theme to an attractive festive one. Try to keep it simple yet stylish.</li></ul>

Spread the joy on social media

Providing information and content people are ready to consume is far better than a sales pitch. Create your brand awareness and increase visibility by organising interesting social media contents: <ul><li>Host a giveaway or collaborate with a business in a similar niche as yours.</li><li>Ask your audience to write a caption and win exciting prizes.</li><li>Ask them to share your brand in their posts or stories to win prizes.</li><li>Ask them to share their Christmas pictures with your products or services.</li><li>Try video ideas.</li></ul>

Christmas content ideas for social media

<ul><li>Was the campaign a success?</li><li>Were the objectives been achieved?</li><li>Did we increase our sales?</li></ul> Analyse your campaign to find answers to these questions.

Post-Christmas actions: Analyze and report

There are many things brands should do before seeing a perfect product campaign. This article provides a list of steps, tricks, and tips to follow to run a successful Christmas marketing strategy.

Here's a list of steps, tricks, and tips you must follow if you want to run a successful Christmas marketing strategy.

How to Plan Your Christmas Marketing Campaigns

Emotions can derail communication. When people get upset at one another, they stop thinking rationally.
Emotions are not an obstacle to successful negotiations. They are a means. Good negotiators know how to identify emotions and influence them.

Use emotions to influence

The quickest way to establish rapport is to repeat the last one to three words your counterpart just said. This will make them feel safe enough to reveal themselves. It will also slow the conversation down and give you more time to think.

Mirroring

Before you decide to get your point across, hear the other side out first.
Demonstrate that you are trying to understand their feelings using phrases like "It sounds like you're afraid of..." or "It looks like you're concerned about..."

Empathise strategically

Every yes is a concession or can feel like it. However, allowing the person opportunities to say no gives some form of control and put them at ease.

Guide them to say no

Summarise and reaffirm how your counterpart feels and what they want.
It should be done based on the feelings and passions driving them that they are blind to.

Trigger a "that's right" response

Don't try to force your opinion on your opponent.  In negotiations, the more the other person likes you, the more they are willing to be flexible. A win-win situation produces the best results.

Work together

From mirroring to encouraging them to say "no,” Chris Voss, founder and CEO of The Black Swan Group Ltd, shares his tried and true tips for negotiating. Get social with Inc. on: Facebook: http://on.inc.com/ilqUryJ Twitter: http://on.inc.com/8FGInRj LinkedIn: http://on.inc.com/gt7KsIn Instagram: http://on.inc.com/wLObvE2 Pinterest: http://on.inc.com/8lPoT0r

communication

Communication

videos

Videos

How do FBI negotiators navigate emotions during tough negotiations? Mirroring to encouraging them to say "no,” Chris Voss, founder and CEO of The Black Swan Group Ltd, shares his tried and true tips for negotiating.

About Inc.
Inc. Magazine delivers advice, tools, and services to help business owners, entrepreneurs and CEOs grow their businesses more successfully. You'll find information and advice covering virtually every business and management task including marketing, sales, finding capital, managing people, and much more.  Visit Inc.com for the latest!

Get social with Inc. on:
Facebook: http://on.inc.com/ilqUryJ
Twitter: http://on.inc.com/8FGInRj
LinkedIn: http://on.inc.com/gt7KsIn
Instagram: http://on.inc.com/wLObvE2
Pinterest: http://on.inc.com/8lPoT0r

Inc. Magazine delivers advice, tools, and services to help business owners and CEOs grow their businesses more successfully. You'll find information and advice covering virtually every business and management task including marketing, sales, finding capital, managing people, and much more.  Visit Inc.com for the latest!

Inc.

How FBI Negotiators Navigate Emotions During Tough Negotiations | Inc.

How to Navigate Emotions During Tough Negotiations, According to a Former FBI Negotiator | Inc.

Sellers must first build their pipeline, then ensure as much accuracy as possible in the numbers they offer. Then the sales manager is responsible for communicating the combined pipelines of their team to upper management.
It’s common for sales managers to trust some of their folks’ numbers but may find others not so reliable. In other words, the problem is with those salespeople who are too optimistic, then over-promise and under-deliver.

Don’t Over-Promise And Under-Deliver

A key component of a manager’s role is to work with their salespeople to manage and report their pipeline. Trust in your people is paramount and that happens over time. But there is a fine line between asking questions to ensure accuracy of the pipeline and turning it into an interrogation. Tough questions may be necessary with those that have a weak pipeline and are trying to hide behind poor activity.

Asking The Tough Questions Versus Having An Interrogation

There are four expectations you can set with your salespeople to ensure pipeline accuracy and predictability:<ul><li>How Long Has The Deal Been In The Pipeline?</li><li>Is Procurement Involved?</li><li>Do We Know All Of The Decision Makers?</li><li>What Was The Latest Communication With The Customer?</li></ul>

Four Expectations You Can Set To Ensure Pipeline Accuracy

To be confident, ensure strong communication, knowledge of all the decision makers, and whether procurement is involved. Then look at how long the opportunity has been around, and how many sales calls are being made. Together the answers to these questions will lead to greater sales pipeline accuracy and better forecasting.

Accurate Forecasting

When the end of the quarter is approaching, what do sales managers want? Easy answers. Which sales that their people promised will close this week? And if not, why not? When will they close? Here are 4 questions that sales managers can ask to test for sales pipeline accuracy.

When the end of the quarter is approaching, sales managers want easy answers. Here are 4 questions that sales managers can ask to test for sales pipeline accuracy.

4 Questions For Testing Sales Pipeline Accuracy | Sales Gravy

“If you spend your time, worth $20-25 per hour, doing something that someone else will do for $10 per hour, it’s simply a poor use of resources.”

<a href="https://mycloudcrew.com/101-ways-to-utilise-your-virtual-assistant/">Outsourcing tasks to a Virtual Assistant </a>is one of the most cost-efficient moves for a business according to a recent survey where <a href="https://www2.deloitte.com/us/en/pages/operations/articles/global-outsourcing-survey.html">70% </a>of the participants agreed. Larger companies are also 66% more likely to outsource<a href="https://mycloudcrew.com/"> Virtual Assistants </a>than small businesses, giving more emphasis to the<a href="https://mycloudcrew.com/blog/the-increasing-demand-for-virtual-assistants-in-the-new-decade/"> demand for VA’s</a>.Learn to use the power of geo arbitrage while earning in dollars and spending in peso.Outsourcing Virtual Assistants from the Philippines is a very viable solution, especially for small business owners.

Your Business can make you richer if it's not time-consuming

If you don't want to be that guy in the picture you can opt to delegate some of these tasks to your Virtual Assistants.·        Managing Emails·        Answering Calls·        Reconciling Bank Records·        Creating Client Invoices·        Managing Basic Payroll·        Conducting Customer Satisfaction Survey·        Handling Live Chat Support·        Social Media Engagement·        Monitor Google Ads or Facebook campaigns·        Processing new sales lead from your CRM·        Placing job ads on online recruitment boards

So what tasks to outsource to your Virtual Assistant Partners?

One of the most demanding tasks in this online world is answering emails that are available in different flavors, spam vanilla, priority rocky road, important client strawberry and so much more, you don't have to get lost categorizing these messages. Let your VA's do the work.Answering Calls can make or break a potential sale for your small business, as a business owner you can't be in the same place and the same space at the right time, so let a VA answer your calls.Reconciling Bank Records can hunt you in your dreams, it's better to see Freddy than Numbers with a steak knife.

Why are outsourcing tasks a deal-breaker?

Creating an almost auto-pilot client invoice has never been easy thanks to VA's, seriously you can automate this one but having a human behind those letters in an invoice after the client received it will bag you a long-term client relationship.It's payday time but you are in a hurry to settle your employee's payrolls, your virtual assistants can take this baggage away from your shoulders so you can eat that tasty dinner in the picture.Creating Surveys, compiling and analyzing them will make you miss a date in Lombardi's Restaurant, this is a bit time-consuming don't punish yourself.

You won't miss a dinner date if you outsource mundane tasks.

You will not miss out on an important gathering and will not be bothered by these tasks:Bots are everywhere nowadays, the truth is, most people hate it, customers want a real person to talk to. Be a considerate business owner to your clients and "potential clients" let VA's do the job.Building a Community on Facebook is much harder than setting up a Facebook Page if you want to convert an occasional like or commenter of your Page to a raving fan and paying customer, you can outsource a Virtual Assistant and let him/her handle your Social Media Presence.


Attend important events coz time is more precious than money.

Your business overall online presence is a very time-consuming task but one of the integral processes that a small business needs to incorporate in its system.Placing ads, monitoring them, and tracking all the leads that need to be nurtured for a consistent cash flow will eat your limited 24hrs in a day.It can also consume your time for yourself which is really bad for your mental health, to avoid burnout, you can hire someone overseas and let them do the things that will drain the life out of you. ;)


Outsourcing VA's can let you pursue your hobbies

This will help Small Business Owners understand that Time is more important than money.

We've listed 11 tasks you can outsource to a virtual assistant to help streamline your business operations for a competitive edge.

11 Tasks to Outsource to a Virtual Assistant - My Cloud Crew

Sending thoughtful, professional gifts to clients will help you and your company build and maintain relationships. It’s the perfect way to show appreciation for your clients. 
When you do it right, it will keep you at the forefront of their minds throughout the year.

The Right Professional Gift

Find out about your client’s hobbies and interests. Everybody on your list may not get the same thing. If you choose a food item, find out about allergies and special diets.
Godiva chocolates are not going to be appreciated by the client who has spent the last six months on the South Beach Diet.

Be A Detective

Get your shopping and shipping done as soon as possible so your gift does not get lost in the shuffle or arrive after your client has left for the holidays. 
Your corporate gift ought to be delivered no later than December 17th in case your client is taking the week off.

Shop Now, Send Early

Remember everyone who helps you to be successful. People whom you pay for services and those who go beyond the call to help you deserve your special thanks.

Don’t Limit Your Gifts To The People Whose Business You Want

The purpose of giving professional gifts is to show appreciation and have people think of you when it’s time to do business.
It’s also to express gratitude to those who support you. Call to say thank you and send notes that you have written by hand throughout the year.

Keep A Goal In Mind

Gifts are the perfect way to show appreciation for your clients and stay at the forefront of their minds throughout the year.

A Quick Guide For Giving Professional Gifts | Sales Gravy

How vital is candidate experience to a company’s recruitment marketing strategy? Look no further than a Talent Board study that listed the top three reasons candidates end the application process: disrespect of time (37 percent), poor recruiter rapport (32 percent), and length of the hiring process (29 percent).The candidate's experience in recruiting should provide a picture of not only the duties and responsibilities of a role but also the culture, mission, and values of an organization. It should answer common questions: “What happens after I apply?” “When will I hear back?”

The Candidate Experience 

Besides telling candidates what to expect—both in the recruitment process and while on the job—consider incorporating educational content such as blog posts, infographics, and videos into your recruitment marketing strategy. A human-interest piece from an applicant’s perspective can also help pique the interest of potential hires and create a more marketable candidate experience.

Improve the Candidate Experience During Recruitment: Spotlight The Process In Diverse Ways

Let candidates currently in the queue know when to expect a response and consider communicating all pertinent information across different mediums. Email is an obvious choice, but you might also employ automated messaging, chatbots, and text messaging to be even more responsive while supporting the variety of communication preferences modern candidates have. Many companies now use automated communication platforms, 24/7 live chat support, and help desk ticketing systems to meet the urgency people often feel during the application process.

Keep Communication Consistent During The Process

As the world gets more automated, it’s easy to lose that human element in our day-to-day interactions. Even when talent prefers to handle everything digitally, there are still opportunities for warmth and humanity within the candidate experience during recruitment. Automation and other recruitment technology shouldn’t be reserved for only rare occasions, though. You can’t beat the speed and immediacy it affords your candidate engagement activities.

Humanize The Experience

People trust people more than brands. If employee testimonials aren’t already part of your recruitment marketing strategy, you’re missing an opportunity to connect with job seekers on a more impactful level. Share employee experiences with candidates, connect them with people on the floor, and never forget to capture feedback on the entire recruitment process to improve your candidate engagement strategies continually. You’ll never be able to spot any gaps if you fail to ask for this valuable feedback.

Leverage Testimonials

Candidates are consumers. Like consumers, they want customized experiences during the recruitment process.Make sure you have a solid candidate engagement platform. This allows you to tailor the experience to suit each person’s preferences. At the very least, choose recruitment technology that offers candidates a choice in the type and frequency of communication on job applications as well as career opportunities that fit specific criteria. The move will help in personalizing interactions and creating a positive candidate experience.

Customize The Candidate Journey

The candidate experience should be a window into the employee experience. If one falls short, you’re doing a disservice to all parties involved—including your business. Make sure talent truly experiences what it would be like to be an employee. We go as far as providing virtual reality job previews for many of our positions. This ensures candidates feel confident they know what to expect on day one. Conversely, make sure the employee experience matches all the pomp and circumstance of the candidate experience in the recruitment process.

Align The Candidate And Employee Experience

Improving the experience of the candidate

The overall candidate experience plays a significant role in hiring the right people. Here are ways to bolster your recruitment process.

humanresources

Human Resources

How Recruitment Marketing Strategy Can Improve Candidate Experience

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