Research by the McKinsey Global Institute has looked at the kind of jobs that will be lost, as well as those that will be created, as automation, AI, and robotics take hold. And it has inferred the type of high-level skills that will become increasingly important as a result.The need for manual and physical skills, as well as basic cognitive ones, will decline, but demand for technological, social and emotional, and higher cognitive skills will grow.

The Jobs Of The Future

In a labor market that is more automated, digital, and dynamic, all citizens will benefit from having a set of foundational skills that help them fulfill the following three criteria, no matter the sector in which they work or their occupation:<ul><li>add value beyond what can be done by automated systems and intelligent machines</li><li>operate in a digital environment</li><li>continually adapt to new ways of working and new occupations</li></ul>

Defining Foundational Skills for Citizens

Looking at the extensive research, the research team identified 56 distinct elements of talent (DELTAs) that fall within these skills groups. They are called DELTAs, rather than skills, because they are a mix of skills and attitudes. “Adaptability” and “coping with uncertainty” are attitudes, for example.

56 DELTAs(Distinct Elements Of Talent)

Eighteen thousand people from 15 countries completed the online questionnaire and were given a score on a scale of 0 to 100 for each DELTA.The results showed respondents’ proficiency was lowest in two skill groups in the digital category—software use and development and understanding digital systems. Proficiency in the skill groups for communication and planning and ways of working—both in the cognitive category—was also lower than average.

Evaluating proficiency levels for DELTAs

Overall, survey participants with a university degree had higher average DELTA proficiency scores than those without, suggesting—perhaps not surprisingly—that participants with higher levels of education are better prepared for changes in the workplace. However, a higher level of education is not associated with higher proficiency in all DELTAs. The association holds true for many DELTAs

The Role Of Education

Holding all variables constant—including demographic variables and proficiency in all other elements - research showed employment was most strongly associated with proficiency in several DELTAs within the self-leadership category, namely “adaptability,” “coping with uncertainty,” “synthesizing messages,” and “achievement orientation.

The Intangible Soft Skills

Digital proficiency seems to be particularly associated with higher incomes: a respondent with higher digital proficiency across all digital DELTAs was 41 percent more likely to earn a top-quintile income than respondents with lower digital proficiency.
The equivalent comparison was 30 percent for cognitive DELTAs, 24 percent for self-leadership DELTAs, and 14 percent for interpersonal DELTAs.

Being Digitally Proficient

Job satisfaction is also associated with certain DELTAs, especially those in the self-leadership category. Holding all variables, including income, constant, “self-motivation and wellness,” “coping with uncertainty,” and “self-confidence,” had the highest impact on respondents’ job satisfaction

Job Satisfaction

The research findings help define the particular skills citizens are likely to require in the future world of work and suggest how proficiency in them can influence work-related outcomes, namely employment, income, and job satisfaction.

Shaping Education And Adult Learning

Research suggests governments could consider reviewing and updating curricula to focus more strongly on the DELTAs. Given the weak correlation between proficiency in self-leadership and interpersonal DELTAs and higher levels of education, a strong curricula focus on these soft skills may be appropriate.
Governments could consider setting up institutions for research and innovation in education to fund the research, facilitate researchers’ access to schools to test innovative solutions, and establish which methods work for which DELTAs.

Steps The Government Can Take: Reform Education Systems

The majority of respondents we surveyed—like the majority of people in society at large—were no longer in national education systems. Raising proficiency in the DELTAs would therefore require continuous adult training. The fact that proficiency in digital DELTAs—shown to improve the chances of achieving higher incomes—was lower among older survey respondents who had left the national educational system illustrates this point.

Steps The Government Can Take: Reform Adult-Training Systems

AI algorithms could guide users on whether they need to upskill or reskill for a new profession and shortlist relevant training programs. To develop accurate algorithms, governments would need to collect and organize data on market demand for jobs and skills, as well as data on training programs. Programs listed should include those that teach DELTAs correlated to work-related outcomes. Self-leadership DELTAs could be particularly important given their link to employment.

Encouraging Relevant Adult Learning: Establish an AI Aggregator of Training Programs

Occupation-based qualifications risk becoming outdated rapidly as occupations requiring new skills emerge. Hence, skills-based accreditation may better suit employers’ needs. Providers could develop programs that cover the practical skills and DELTAs required to perform a certain occupation, but add new components or remove old ones as those occupations evolved. Several AI start-ups have developed algorithms capable of identifying and updating the skill sets required for different occupations. Governments could adapt these to enable a dynamic, skill-based certification system.

Encouraging Relevant Adult Learning: Skill-Based Certification System

Some governments award lifelong learning grants to their citizens, who can enrol in training programs within a national aggregator. To help equip citizens for the future world of work, governments could funnel funds toward programs that include the DELTAs associated with employment. For example, trainees could be offered spending vouchers for particular programs only, while funding to program providers could be conditional upon employment outcomes or the provision of training modules that include certain DELTAs.

Encouraging Relevant Adult Learning: Fund Schemes That Encourage a Higher Focus on DELTAs

Most children around the world have access to primary and secondary schooling, but not all of it is of high quality, and early education for the very young—the best age at which to develop certain mindsets and attitudes—is unaffordable for most people in most countries. Today’s technological revolution should drive further expansion to ensure universal, high-quality, affordable access to education from early childhood to retirement and to ensure that curricula include the DELTAs that will future-proof citizens’ skills in the world of work.

Ensure Affordability of Lifelong Education

career

Career

technologyandthefuture

Technology & The Future

education

Learning & Education

Defining the skills citizens will need in the future world of work

We also see some negative, often unintended consequences of these technologies. They go from the rise of fake news and algorithms that favour the incendiary and divisive over the factual, to major privacy breaches and AI models that discriminate against minority groups or even cost human lives.
AI is a powerful tool, and it’s never been more important for C-suite executives to understand both how to leverage it for growth and innovation, and how to do so responsibly and ethically.

How To Responsibly Adopt Artificial Intelligence

Leaders need an understanding of the long-term impact – both positive and negative – of the algorithms they build and deploy.
It’s by no means a charted path; success is as much about asking the right questions, keeping an open mind and being aware of the key issues at stake, as it is about finding the “right” answers.

The Long Term Impact Of A.I.

The World Economic Forum, with supporting research from INSEAD’s Hoffmann Global Institute for Business and Society, has created a guide for C-suite executives who are committed to adopting AI technologies effectively and responsibly. 
This guide takes the form of questions that executives should be asking themselves as they build their AI capabilities. It also offers some possible answers to these complex issues.

The Standard Guidelines

It’s tempting for executives to believe that AI will magically deliver new revenue streams or efficiency gains, but the truth is that AI initiatives ought to undergo the same rigorous business planning as any other project.An AI initiative should, first and foremost, align with the organisation’s key strategic goals and directly contribute to moving the KPIs that buttress this strategy.

Building An Effective A.I. Capability

The first rule of machine learning: Start without machine learning.Executives must “know the why” for AI initiatives. An iterative development that starts with simple, explainable models is recommended. Investments in more complex solutions that may deliver marginal accuracy gains but are much harder to interpret or deploy at scale should be avoided.The best rules of thumb to mine business value from AI are: “Don’t get caught in the hype” and “Start simple and test value.”

A Few Thumb Rules

It is helpful for executives to possess a broad understanding of the key stages of an AI initiative and the technical risks at each of these stages. For instance, executives broadly underestimate the amount of data cleansing and preparation that are required for building viable algorithms. Data scientists, on the other hand, are likely to focus on building the most accurate model possible using the latest techniques, without understanding the business context and many trade-offs.

Understanding The Key Stages

The most successful AI initiatives are close collaborations between data talent, business stakeholders and sponsors, engineers as well as end users who are available to test the solution and send feedback. 
Building the right team and upskilling the organisation to enable this kind of collaboration is essential for success.

KPIs Of Leaders For A.I.

Running an effective AI capability, however, is more than simply leveraging these technologies to realise EBIT and market share gains. Now more than ever, executives must have a keen understanding of the new business risks involved in developing algorithms. 
They must ensure that their organisations are pro-actively mitigating them and that they comply with upcoming regulations.

The Risks Of A.I.

AI also raises questions of accountability. Who is responsible:<ul><li>When a driverless car crashes?</li><li>In a lawsuit claiming unfair hiring informed by AI algorithms?</li><li>When the wrong medical treatment is prescribed because an AI diagnostic system contained errors?</li><li>For a large financial loss incurred by an algorithmic trading platform?</li></ul>

A.I. Accountability

The organisations that mitigate these risks best are those that build on their own ethical standards and gateways throughout the AI lifecycle, from how they collect and prepare data, to how they build, test and deploy models. 
Those that adopt new data and AI risk management practices, processes and tools to both comply with upcoming regulations and to ensure customer trust.

Building Ethical Standards

A new toolkit for C-suite execs on how to responsibly adopt artificial intelligence.

artificialintelligence

Artificial Intelligence

softwareengineering

Software Engineering

AI: A World of New Opportunity and Risk

For business owners and leaders tasked with driving digital strategy, it is their perception of risk that is more impactful on success than anything else. Deciding to incorporate digital tools or infrastructure can be daunting because of the unknown it represents, but shying away from the process can be a far riskier path. 
By understanding the psychological barriers behind digital decision-making, industry stakeholders can and should encourage technology adoption in small and medium-sized businesses — in doing so, they will strengthen the backbone of the global economy.

The Psychological Barriers

Given the near-constant state of flux, it would be fair to assume that they might be more willing to embrace new processes or tools to get themselves back on track, adapt and thrive in an expanding digital economy.Instead, many still opt to maintain the status quo. A great number of businesses still grapple with the “hassle factor” — a key behavioural barrier that sees them struggle to convince themselves that investment is worth the effort or potential risk, particularly if they don’t boast unlimited budgets.

Understanding Resistance to Change: The Hassle Factor

Along with death and taxes, change is one of life’s constants. And just like those other two examples, it is something many humans fear. 
Theoretical models suggest this is due to the absence of control and a lack of understanding of what lies ahead. It’s simple, really. We are afraid of the unknown, which can cause us to make bad choices.

Why Leaders Resist Change

This uncertainty is common in the business world. Whether it’s a new tool, a new colleague, or shifts in the wider market, it’s natural to feel trepidation about the upcoming impact. 
It therefore stands to reason that no matter how much change someone has experienced, an unknown outcome is often the biggest barrier to action.

Uncertainty: The Main Barrier

There are several psychological factors — or mind traps — that business leaders fall into when making decisions about a digital strategy. These can vary depending on the size of the organization.“Group think” is one such trap and has the potential to be damaging. It can take hold when a leadership team remains introspective, without seeking insight from elsewhere in the company. Often it is the most cohesive teams that fall victim to this because there is no friction or difference of opinion to force new ideas.

Avoiding Mind Traps and Other Decision-Making Flaws

In smaller, agile organizations, the decision-making burden may rest on one employee or a very small group of them, making it easy to fall victim to cognitive errors. “All or nothing thinking”  means small business owners may view things in more binary terms – thinking something is either completely good or bad. This means that change from the original choice can be perceived as a negative.

Psychological Barriers: All Or Nothing Thinking

With so many hurdles to effective decision-making, it’s no wonder digital transformation is hard to get right. In addition, convincing budget holders to increase technology adoption is no easy task. 
But it can be done. Sometimes, rational explanations aren’t enough to get through to business leaders. Humans take time to change and so it takes a much longer-term approach to shift their mindset.

Overcoming Your Company’s Psychological Barriers

By applying the principles of nudge theory, it’s possible to persuade them. Many of these techniques play on core facets of human programming, such as the human fear of missing out. For example, comparing commercial progress or digital strategy with competitors can be an effective method to highlight the cost of inertia. It’s also important to make it clear that tech-driven strategy is the new standard. Instead of asking, “Do you want to adopt technology?” the question should be, “Which technology do you want to adopt?”

Thinking Past The Sale

Otherwise, we can prime business owners and leaders by sending them reminders (advertisements fall into this category) or asking them to imagine a scenario in which technology is or isn’t adopted. 
Appealing to the imagination in this way can be very effective — and can include prompting them to consider how decisions may impact loved ones or colleagues.

The Power Of Imagination

Of course, affecting change in business should be carried out entirely without manipulation. 
Whether you’re a government, tech vendor, or an industry body, there is a moral imperative that should govern efforts to influence tech adoption.

The Moral Angle

For business owners and leaders tasked with driving digital strategy, it is their perception of risk that is more impactful on success than anything else. Deciding to incorporate digital tools or infrastructure can be daunting because of the unknown it represents, but shying away from the process can be a far riskier path. 
By understanding the psychological barriers behind digital decision-making, industry stakeholders can and should encourage technology adoption in small and medium-sized businesses — in doing so, they will strengthen the backbone of the global economy.

The Bottom Line

Overcoming resistance starts with understanding the psychological barriers at play.

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Business

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Leadership & Management

Convincing Your Company Leaders to Invest in New Technology

title1

title2

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title5

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Offered by DeepLearning.AI. Become a Machine Learning expert. Master the fundamentals of deep learning and break into AI. Recently updated ... Enroll for free.

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Deep Learnin

Any sufficiently advanced technology is indistinguishable from magic.

Sooner or later, we all are going to move to a “virtual” world. Whether we accept is or not, but that’s the “reality”. 

How will the future look like?

Google Search ads are a good way to effectively reach the right audiences. You only need ad copy that is optimised for Google, however, it should be excellent.

Ad copy

Google processes 3.5 billion searches a day and continually maps out the web to connect you to the most suitable information. Running Google ads allows you to reach customers at the moment they want to discover a product or learn about a service. Google Search ads are text-driven, so you only have to focus on creating quality ad copy to get results.

How Google Ads work

Text ads need three parts:<ol><li>Headline text. The standard ad headline is 30 characters.</li><li>A display URL.</li><li>Description texts. The description text is no more than 90 characters.</li></ol> Your ad has to be short and to the point. You should narrow your value proposition down to a few words that have an immediate and effective impact.

Creating text for your Google ads

<ul><li>Consider how to highlight what makes you unique, such as free shipping or the variety you offer. </li><li>Empower customers to take action. Make it easy to purchase your products or services with calls to action like Order Now, Sign Up, or Get a Quote.</li><li>Include keywords to keep your ads relevant.</li></ul>

What to focus on when writing an ad

To start, make lists of everything valuable about your product or service. Rewrite each item in the least words possible and sting together a few value items.
Keep testing variations to determine which combinations get the lowest cost per click. This can be done using Google's responsive search ads.

How to assemble your ad copy

Ensure your landing page matches what you're advertising. Use the Google Search ads integration with the HubSpot CRM to optimize your targeting and drive high-quality leads. Use ad extensions to make ads easier to interact with:<ul><li>Lead form extensions help you generate leads by allowing people to submit their information. </li><li>Call extensions let you include a clickable phone number in your ad.</li><li>Price extensions show offers in detail so people can quickly find what they want.</li></ul>

Tips on creating great ad copy

Learn how to write the best ad copy and how To Use Google Ads with this kit: https://clickhubspot.com/oav The secret to getting the clicks is in the ad copy. But it's not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your ads. In this video, we’re going to teach you how to write ad copy optimized for Google and we even spoke to an expert at Google to get all the tips and tricks. 🖥 Digital Advertising 101 certification: https://clickhubspot.com/3sf 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online Video chapters: 0:00 intro 0:45 How Google ads work 2:30 Ad copy Step 1- Highlight what makes you unique 2:48 Ad copy Step 2 - Easy to purchase 3:02 Ad copy Step 3 - Keywords 4:15 Keyword match 5:09 How to create ad copy About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #adcopy #googleads

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Marketing & Sales

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Videos

Learn how to write the best ad copy and how To Use Google Ads with this kit: https://clickhubspot.com/oav

The secret to getting the clicks is in the ad copy. But it's not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your ads. In this video, we’re going to teach you how to write ad copy optimized for Google and we even spoke to an expert at Google to get all the tips and tricks.

🖥  Digital Advertising 101 certification: https://clickhubspot.com/3sf

📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

📔 Favorite Free Certification Courses:
• Digital Marketing Certification: 
https://clickhubspot.com/od6
• Social Media Marketing Course: 
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course: 
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course: 
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course: 
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course: 
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course: 
https://clickhubspot.com/Business-Online

Video chapters:
0:00 intro
0:45 How Google ads work
2:30 Ad copy Step 1- Highlight what makes you unique
2:48 Ad copy Step 2 - Easy to purchase
3:02 Ad copy Step 3 - Keywords
4:15 Keyword match
5:09 How to create ad copy 

About HubSpot: 
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot #adcopy #googleads

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Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! 

HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. 

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HubSpot Marketing 

How To Write Amazing Ad Copy | Google Expert Reveals Top Tips (2022)

How To Write Amazing Ad Copy | Google Expert Reveals Top Tips

“Courage is the price that life exacts for granting peace.”

Courage is everything, it makes you take action. 

there are many iconic Amelia Earhart quotes out there, and we've rounded up some of the best.

motivationandinspiration

Motivation & Inspiration

24 Motivating Amelia Earhart Quotes for Adventure

Encoding is a way of translating between different formats. Like converting a Spanish recipe for cake into English.

Encoding

Encryption is a way of protecting data behind a secret. Like sealing a box of chocolate in a locked safe so your kids don’t find it.

Encryption

Hashing is a way of permanently converting from one recognizable thing to something uniform and simple. Like grinding a cow into a hamburger – you can always make a burger, but you can never put the cow back together again.

Hashing

Decoding the terms in cybersecurity in a human way.

Encryption, encoding, and hashing are three related but distinct concepts. It's important for you to understand all three.

cybersecurity

Cybersecurity

Encoding, Encryption, and Hashing — Remembering the Difference

Andrew Chen writes in his book, The Cold Start Problem: Using Network Effects to Scale Your Product, how companies like Google, Uber, Dropbox, and Tinder use network effects to break through the competition and reach viral growth.
Network effects describe how the value of a product or service depends on how many users engage with it. The more users engage, the more desirable it becomes.

How tech giants get so big

Many Silicon Valley startups have become so big because their products connect people. Products like Zoom, Dropbox, GitHub, even Microsoft Office are all different versions of this.
Network effects have been around for a long time. Theodore Veil, the chairman of aT&T, stated in 1905 that the phone is useless. Its only value lies in letting you connect with people. 
It means that you can build a product with all the right features, but if you don't build the network alongside it that lets people connect in the right way, if your coworker's don't use it, your product will not be successful.

The key is to connect people

If two companies both build a note-taking app for personal use, it is one product vs another. But if it's collaboration, whenever one company wins a user, they possibly win their whole sphere of influence as well.

Scaling a minimum viable community

Networks have different underlying structures. The growth of companies like Uber is bound by geography. They are very successful in San Francisco, but that does not help them to gain popularity in London. Companies like Airbnb have a global network effect. A B2B example would be Zoom vs Slack. Zoom is used across organizations, but Slack is within an organisation. Ask yourself what your network looks like. Then consider how many users you need to make the network valuable.

Understanding context

Design your network features thoughtfully. You need to understand what you think your network will look like first. Is it a local network? Or a network more like marketplace companies like eBay?  Decide on how many users you need before the network is valuable. Zoom might be useful with two or three people, Slack with five or ten people in a team. Something like Airbnb or Uber needs hundreds of network participants in a hyperlocal region to work.

Don’t copy-paste other people’s features into your products

Products powered by network effects often follow an S curve. When growth slows down, you will need to find a new product. The Cold Start Theory stages:<ol><li>The problem. How do you get a team to use your product and get excited?</li><li>The tipping point. To get momentum, figure out how to get one team excited about your product so that they spread it to others.</li><li>Escape velocity. Consider how to build your product to spread inside of a company automatically.</li><li>The ceiling. Growth eventually slows down, and you hit saturation.</li><li>The sustainable moat. When everyone has network effects, how will you compete?</li></ol>

Following the S curve

First, you have to figure out the new network product that drives the rest forward. Big companies can easily get millions of people to a product launch, even if it is a bad product. But they may discover that it won’t stick over time.  The solution is to get small groups of people excited about your product, then move from network to network.

Hitting the ceiling

How to get past the "cold start problem" of zero users and build the networks that make your product successful.

Software may be eating the world, but building and scaling products is still quite a challenge. So how do you get past the awkward “cold start problem” of zero users and build the networks that make your product thrive? Andrew Chen, partner at Andreessen Horowitz and author of The Cold Start Problem, joins Intercom Co-Founder and CSO Des Traynor to discuss.You can also listen to Andrew's previous outing on Inside Intercom here: https://www.intercom.com/blog/podcasts/andrew-chen-on-growth/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

podcasts

Podcasts

On Inside Intercom you'll hear the team from Intercom interview makers and do-ers from the worlds of product management, design, startups and marketing.

Inside Intercom

Andrew Chen on how tech’s giants drive growth with network effects

How tech’s giants drive growth with network effects

The pandemic accelerated our virtual world of work. For many, in-person gatherings turned into video call-only meetings overnight. Tools and platforms like Zoom, Microsoft Teams, Slack, and Workplace from Facebook became mission-critical to collaborating with teammates and getting work done. 
Now, some companies like Meta (née Facebook) and Microsoft plan to create the platforms and tools for organizations to operate in a virtual workspace—for employees to go beyond two-dimensional Zoom calls and interact with colleagues in three-dimensions via an avatar in a virtual environment.

Enter The Metaverse

A virtual workspace is an online environment where employees communicate, collaborate, and/or work. Many are already familiar with two-dimensional virtual workspaces thanks to remote work. If not, think platforms like Zoom and Microsoft Teams. 
While three-dimensional virtual workspaces are less common, some companies are aiming to make them the next wave of how we work. What’s the difference? Instead of seeing coworkers on a video-call grid, employees in a three-dimensional workspace would join them (with an avatar) in a virtual office.

Defining A Virtual Workspace

Meta/Facebook is not the only gig in town. A number of companies have already made waves (i.e., investments) in building the metaverse. Gaming platform Roblox has shared its vision for a place where “people can come together within millions of 3D experiences to learn, work, play, create and socialize.”
Meanwhile, Epic Games (the company behind Fortnite) has raised $1 billion from investors to help with its plans for building the metaverse. Companies like Microsoft and chipmaker Nvidia have also expressed intent to build the metaverse.

A Host of Companies In The Metaverse

<ul>
<li>More immersive and real-time than a video conference call</li>
<li>People feel engaged and more present in the metaverse</li>
<li>Prone to glitches and outages.</li>
</ul>

The Pros And Cons Of Metaverse

Diversifying the tools your organization uses in a virtual workspace would help mitigate a problem like this from happening again. But there are other implications for a virtual world of work—especially with Facebook at the helm. 
Facebook trying to lead the way into a virtual world could require even more personal data and offer greater potential for abuse and misinformation when it hasn’t fixed those problems in its current platforms.

Beware Of Tech Giants Wanting User Info

With Facebook’s recent announcement that it’s all-in on the metaverse, it might only be a matter of time before virtual reality technologies go mainstream and play a greater role in our work life.

Will Your Next Meeting Happen in the Metaverse? Here’s What You Need to Know About Virtual Workspaces

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