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Visibility at work is when you are included, recognized, and valued by networks within your organization. Its how you get credit for your work, get considered for advancement and build influence.
Visibility is also necessary for teams. Research points out that remote team members who don't feel "seen" are less collaborative, innovative, and supportive of each other. Remote teams can face isolation from company culture, lack of face time with management, fewer informal networking opportunities, time zones, and technological problems.
Research found those who get more face time with management by being co-located are assigned better work assignments from their managers, are awarded promotions more frequently, and are less aware of their remote counterparts.
Many companies have learned how to integrate remote work into their business. Now is the time to set up structures to support the visibility and growth of remote teams long-term.
There are four steps to it:
To key to building a culture of visibility with your remote team is perceived proximity, where your remote team members feel connected to others mentally and emotionally. In the physical work environment, you feel comfortable talking to people, regardless of rank. However, you may feel more awkward to ping the CEO a question in chat when you've never seen them in the lunch line or said hi in the hallway.
Remote teams need consistent, inclusive interactions—but they need to be the right type, done in the correct way. This can be done in three ways.
Work time is also a social time and important for encouraging professional relationships. In the office, these social moments happen at the coffeemaker or in the hallway.
Develop a plan to be visible in front of key stakeholders. The goal is to create an equal playing field for remotes to contribute and have a say in business decisions.
Remote workspaces can quickly become a quiet space of unaddressed messages. Everyone should know their work is being seen and appreciated. The golden rule is: never leave an effort unacknowledged.
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... that's capable of executing in a remote setup:
In a remote team, you'll need the right tools to make sure everyone stays on the same page and can continue to execute without a physical person standing next to them.
You likely will need a tool in certain categories like group chat and video conferencing to make remote successful.
Good processes let you get work done in the absence of all else. They provide structure and direction for getting things done.
A few examples from Zapier:
Most companies embracing remote work also have dedicated headquarters. But remote-ish teams have even more communication and collaboration challenges than fully remote teams....
The single biggest mistake companies can make is to opt to be remote-friendly instead of remote-first. Companies often accept the idea that remote is the future of work without creating an inclusive culture to ensure it works for everyone.
Hybrid companies function best when the entire company is optimized for remote work. Successful hybrid teams set up processes to help their remote workers thrive alongside their office teammates.
Leadership must acknowledge the various challenges remote workers face and create solutions. Create a remote work policy that keeps remote workers and contractors from feeling like second class team members. Remote workers should feel fully connected and not missing a thing.
For the whole idea of remote work to actually work, you have to develop a remote culture for your team.
And that means having a shared context: everyone plays by the same rules, you have to ...
Working from home does not mean you are a remote worker. For a lot of people “working from home” is synonymous with not really working, but instead sitting at home in comfy clothes and doing anything but working. Because no one is really watching you.