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A short-term fix for making employees stay is to pay the employees well. This is not a long-term strategy, as having people in a company for purely financial reasons wouldn't be a good idea. But if employees aren't paid well, great performers will find it hard to stay.
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Providing interesting or a variety of projects keeps talented employees on board.
Innovative projects eventually reduce the need for old software/old processes that are normally active for decades as no one is capable or interested in providing a more efficient way to work.
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Employees often keep working in organizations that they are unhappy with. Reasons include financial pressure, like student loans or a mortgage.
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"If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - The little Prince
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