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Charlotte Hampton

The Tech Entrepreneurs Product Positioning and marketing Guide

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

9 ideas

2.79K reads

Jeffrey Barr

In recent years a new—disquieting—form of disruptive innovation has emerged. It doesn’t follow the classic model, entering the market as a cheap substitute to a high-end product and then gradually increasing in quality and moving up the customer chain. Instead, the innovation beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of “big bang” disruption can devastate entire product lines virtually overnight

Big Bang Disruption

by Larry Downes, Paul Nunes

14 ideas

1.25K reads

Matthew Clark

Influence Without Authority

by Allan R. Cohen, David L. Bradford

7 ideas

17.7K reads

Connor Williams

Get Your Product Out There

Designing a successful product marketing strategy

mindtheproduct.com

8 ideas

1.76K reads

Eric Bright

Marketing tips to stand out from the crowd.

How to Stand Out from the Crowd with Your Marketing Strategy - The European Business Review

europeanbusinessreview.com

5 ideas

565 reads

Kaleb U.

User Onboarding: A crucial step for users

How your user onboarding can make a great first impression

intercom.com

10 ideas

2.81K reads

Connor H.

Business leaders often are tempted to focus on strategy over culture. But the strongest companies take four key actions that deliver the best of both.

Mastering the connection between strategy and culture

strategy-business.com

10 ideas

1.59K reads

Marita Green

Working from home may be a challenge. However, using these five steps may increase your enjoyment.

How to Enjoy Working from Home: 5-Step Routine - The European Business Review

europeanbusinessreview.com

6 ideas

121 reads

Maria-Diana Dutica

Some important basic things you should have in mind when creating the strategy for a product launch, whether you own a company or you have the power to take important decisions. These are also important topics you may be asked in job interviews for management positions.