NFT stands for non-fungible tokens. They are digital assets that can be bought and sold, just like any other piece of property. Each NFT is “tokenized” which means it has a digital certificate of ownership that makes it unique. That ownership token is stored in a digital ledger, called the blockchain.

What Are NFTs?

NFTs aren’t just taking over the art world. Plenty of big brands are using this technology to drive their marketing strategies. Here’s six ways brands are using NFTs to drive brand awareness and profits.

How Can Marketers Use NFTs

Looking to take your brand awareness campaigns into the metaverse? NFTs can help brands expand awareness.Marriott is leveraging NFTs through its Marriott Bonvoy travel program. The brand partnered with three artists to create three different NFTs based on travel experiences. The NFTs were unveiled at an event during Art Basel, a premier modern art show. A drawing was held to raffle the NFTs off. Winners got their own NFT, along with 200,000 Bonvoy points.The event helped increase brand awareness by leveraging NFTs and built excitement around the brand and the experiences offered by Bonvoy.

Build Brand Awareness: Marriott

Looking to expand your audience and reach new markets? Facebook lookalike audiences aren’t your only option.Bicycle, one of the oldest card-making companies. Founded in the 1800s, the brand has been a staple in the card printing industry for more than a century.Bicycle wants to reach a younger audience, many of whom are interested in new technology like NFTs.They recently announced their first-ever NFT collection. In addition to purchasing NFTs designed by artist Adrian Valenzuela, owners will also gain access to exclusive events, presales, & access to a physical deck of NFTs.

Expand Audience Reach: Bicycle Cards

While smaller brands don’t have to worry much about knockoffs, legacy brands are leaning into NFTs as a way to protect their brand image.Robert Mondavi Winery has also jumped on the NFT bandwagon, but is leveraging it in a whole new way. Rather than using it to expand their audience or build their brand, this well-established brand uses NFTs to protect their wine’s providence.Worried about the growing marketing of knock off vintages, they partnered with artist Clay Heaton to create a collection of wines featuring porcelain bottles and NFTs to authenticate the wine.

Protect Brand Image: Robert Mondavi Winery

Consumers want to support companies that give back. In fact, 84 percent of millennials say they prefer to support brands that are transparent with values and a culture they can trust. They don’t want promises, they want action.Kinetic Sand, a popular brand of squeezable, moldable sand, is using NFTs to raise money for the Boys & Girls Clubs of America (BGCA), to expand their arts and creative experiences programs.The NFT collection was created in collaboration with artist Dan Lam.

Support a Good Cause: Kinetic Sand

Are you looking to promote in-person events? Take a page from AMC & consider offering NFTs to the first few attendees.When tickets for the new movie went on sale, they offered the first 86,000 AMC investors who bought or reserved a ticket the opportunity to receive a free NFT. If users purchased a ticket and did not attend the movie, they would no longer be eligible to receive an NFT.So not only did users have to be a member of the AMC rewards program, but they also had to actually show up to the theater in person to watch the movie.

Promote In-Person Events: AMC/Spider-Man

Gary Vaynerchuk is well known for his infatuation with NFTs. He loves them so much, he decided to use them to promote his newest book, titled Twelve & a Half.It’s worth noting this isn’t his 1st book—there is a good chance the book would have sold well even without the NFTs. Regardless, the book quickly racked up more than a million pre-orders in the first day—which is no small feat.Here’s how it worked: for every 12 copies buyers purchased in a 24-hour period, they’d earn 1 NFT. Based on the results, the NFTs definitely made some waves.

Drive Pre-Orders: Gary Vaynerchuk

You’ve likely heard of NFTs already. But did you know they can be used in marketing?NFTs are taking the art and technology world by storm. What, exactly, are NFTs and why should marketers care? Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business.

crypto

Cryptocurrency

marketingandsales

Marketing & Sales

technologyandthefuture

Technology & The Future

Comprehensive Guide to NFTs for Marketers

<ul><li class="ql-align-justify">Criticism is futile because it puts a person into defensive & usually makes him strive to justify himself</li><li class="ql-align-justify">B.F.SKINNER - psychologist , proved through his experiment that animal rewarded for good behavior will learn much rapidly & retain what learned than animal punished for bad behavior.. same applies to humans too</li><li class="ql-align-justify">Any fool can criticize ,condemn, complain - most fools do. But it take character and self-control to be understanding & forgiving.</li><li class="ql-align-justify">" A great man shows his greatness , by the way he treats little men "</li></ul>

" If u want to gather honey, Don't kick over the beehive"

The lessons I learned from the dark days at Alibaba are that you’ve got to make your team have value, innovation, and vision. Also, if you don’t give up, you still have a chance. And, when you are small, you have to be very focused and rely on your brain,not your strength – Don’t complain, look for opportunities ...

Jack Ma

From magazine Hoover was famous performer at air shows, when he was flying at 300ft, both the engine suddenly stopped. He managed to land.He suspected about the airplane fuel , the ww2 propeller plane fueled with jet fuel instead of gasoline.The young man was sick with agony of his mistake. Tears streamed down his face as bob approached

AirPlane Which Stops @ 300FT 

You can imagine Hoover's anger. But Hoover didn't scold the mechanic, he didn't even criticize him. Instead, he put his big arm around the man's shoulder and said,“To show you I'm sure that you'll never do this again, I want you to service my F-51 tomorrow.”

All this lesson and quotes are from      CHAPTER 1 of the book..

In the present book, How to Win Friends and Influence People, Dale Carnegie says, “You can make someone want to do what you want them to do by seeing the situation from the other person’s point of view and arousing in the other person an eager want.” You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, “let the other person feel that the idea is his or hers” and “talk about your own mistakes before criticizing the other person.” This book is all about building relationships. With good relationships, personal and business successes are easy and swift to achieve. Twelve Ways to Win People to Your Way of Thinking 1. The only way to get the best of an argument is to avoid it. 2. Show respect for the other person's opinions. Never say "You're wrong." 3. If you're wrong, admit it quickly and emphatically. 4. Begin in a friendly way. 5. Start with questions to which the other person will answer yes. 6. Let the other person do a great deal of the talking. 7. Let the other person feel the idea is his or hers. 8. Try honestly to see things from the other person's point of view. 9. Be sympathetic with the other person's ideas and desires. 10. Appeal to the nobler motives. 11. Dramatize your ideas. 12.Throw down a challenge.

Understand yourself and those around you.

psychology

Psychology

personaldevelopment

Personal Development

communication

Communication

How to Win Friends and Influence People

Despite our best efforts, mistakes happen in every facet of life and business. It is easy for startups to make mistakes during their early stages in today's pressured business environment. Experts say that making mistakes can help us learn, grow, and become better versions of ourselves.In spite of this, some mistakes have consequences that cannot be compared to others. The consequences of a startup mistake cannot be compared with those of a large enterprise with loyal customers.Many startups have failed because they failed to understand the importance of branding.

5 Branding Mistakes Every Startup Should Avoid

Knowing your target audience before launching your product can be a great push for your startup. Others, however, argue that waiting to see how your products are received by customers before moving forward with your startup journey can also be beneficial to its success. Even though there is truth to this approach, it doesn't always work for most startups, and I don't recommend it to startups.

#1 Branding Mistake Every Startup Should Avoid. Not Identifying Your Target Audience.

Startup employees mostly use social media to promote their startup products and services. Many of them tweet about new products that are coming out, their beautiful office, and how fantastic their employers are. This approach is more effective than paying for advertising.As a startup, you shouldn't dismiss the efforts your employees make to promote your startup on social media.

#2 Branding Mistakes Every Startup Should Avoid. Ignoring the value of employees

In an attempt to achieve success, startups tend to copy the branding strategies of other successful brands. Unfortunately, taking a copycat approach will only ruin your business.The point of branding is to make your startup stand out from the crowd. Copying the branding strategies of other brands will only make your startup look like a part of them instead of different from them.

#3 Branding Mistakes Every Startup Should Avoid. Trying to be like your competitors

The use of social media platforms by startups can be both a blessing and a curse. It has the potential to give your business the attention it needs, as well as destroy a brand overnight.You should know how to handle your social media activities as a startup. You can ruin your reputation if you make the wrong decisions on social media.

#4 Branding Mistakes Every Startup Should Avoid. Using social media the wrong way.

Establishing a brand guideline for your startup will act as a guide for messaging and decision making. Even though these guidelines don't restrict you strictly, their influence on your choices is inevitable. As a startup, drifting from your brand guidelines can be detrimental.The brand guidelines include your colour scheme, voice, tagline, culture, and anything else that builds your brand and makes it distinct from the competition.

#5 Branding Mistakes Every Startup Should Avoid Failure to Follow Your Brand Guidelines

to help solve this challenge that many startups face, that is why we have come up with this article, to help startups avoid branding mistakes

business

Business

startup

Startups

5 Branding Mistakes Every Startup Should Avoid - Kelvinaryee.com

In 2022, video will be the king of social media content. 82% of consumer internet traffic goes to video. This is 15 times what it was in 2017 – a trend that was impossible to predict. We’re reading less than ever and, instead, users want to watch as much content as possible. This is why TikTok is on the rise as Facebook goes into decline. So if you want to raise your social media game this year, it all comes down to making awesome videos

The Background

The sheer amount of video content users are watching means that every click has a high opportunity cost. While they’ll want to watch hour-long videos occasionally, this means they’re missing out on 60 one-minute clips. In general, short and sweet videos get more views, earning your company more exposure.Having a shorter video also allows you to spend more time thinking about the quality of every shot. This means you can choose only the absolute best footage to blow your audience away.

Keep It Short

Many beginner video producers overlook the importance of sound. It’s easy to think that the visual quality is all that matters. However, audio is what tells the story. It creates the atmosphere, punctuating moments in time. People talking in the background, the whistling of the wind, or even complete silence can all paint a picture even more vividly than actual pictures.

Don’t Neglect Audio 

Online video was expected to be a bit grainy and shaky in the past. These days, though, there’s no excuse. With the average smartphone capable of creating beautiful 4K footage, uploading anything less than production quality is unforgivable. Even the biggest media companies now film using a standard iPhone. Most viewers will switch off if the quality of a video is lacking.You can easily learn some basic camera skills for free online. However, you’ll achieve better results by outsourcing the camera work to a professional.

Meet Professional Production Standards

videos

Videos

artsandculture

Society, Arts & Culture

How to Make Awesome Videos for Social Media - Social Media Explorer

A day without third-party cookies is looming: By <a href="https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/">late 2023</a>, Google <a href="https://www.marketingdive.com/news/google-kill-3rd-party-cookies-marketers-forecast-doomy-scenario/570846/">plans to eliminate</a> the use of third-party cookies in Chrome—a browser used by an estimated <a href="https://backlinko.com/browser-market-share">3.04 billion people</a> worldwide, essentially disabling how most of our advertising and technologies work today.Third-party cookies have been the backbone of the marketing industry for the past decade. They allow ad platforms to trace individual users across the Web, understand users' habits and interests, and then serve ad content that is relevant to each user's browsing history.

The Mighty Third Party Cookie

So why is Google removing valuable third-party cookies and wreaking havoc on the marketing world? The answer comes down to concerns about data privacy. Google and other ad tech entities are under scrutiny for their data practices, and those practices began to be regulated with the passage of the GDPR by the European Union a few years ago.

The Reason For Third Party Cookie Removal

Privacy firms are concerned about personally identifiable information (PII)—including full names, bank account numbers, and Social Security numbers—that can be collected from third-party pixels. People question whether entities (such as ad tech companies) collect PII that could be used on a wider scale or without consent from users. The idea is that those privacy concerns will be mitigated with the removal of third-party cookies.

Identity Information In Galore

When Google announced its plans for the removal of third-party cookies in Chrome, it left the industry spinning about how ad tech would function in the future. To reach a solution, Google introduced a Privacy Sandbox where ad tech companies, marketers, and website engineers could submit proposals for potential alternatives to fill the void left by third-party cookies.Other companies, such as The Trade Desk and LiveRamp, began testing their own identity solutions: Unified ID 2.0 and Authenticated Traffic Solutions, respectively.

Replacing The Cookie

Many of the proposed solutions rely on a pixel placed on websites that collect users' data (such as email addresses) when they subscribe or login to an advertiser's or publisher's site.Although the changes are beneficial for protecting users' data privacy, they pose some challenges for advertisers and marketers, specifically in the following three areas.

Challenges of Third-Party Cookie Removal

Publishers and advertisers can use their own first-party data or rely on identity-mapping solutions to target prospects based on categories.Google also proposed its Federated Learning of Cohorts (FLoC) solution, which would allow user consumption information to be gathered with consent, PII would be scrubbed, and the information would be placed in a bucket of users with similar attributes who could then be served relevant ads.

Challenge: Prospecting

A lack of confidence exists around whether new targeting solutions will foster adequate retargeting and frequency capabilities.If technology cannot target individual users, then how can ads truly be relevant to consumers and appear to them at the appropriate times in the consumer journey? If technology does not allow for third parties to follow users as they browse the Web, then how adequately will advertisers be able to track the frequency of ads shown to a single user?

Challenge: Retargeting And Frequency

Disabling third-party cookies will also leave a gap in marketers' abilities to follow a user to a brand's website and measure the effectiveness of their ad campaigns throughout the online consumer journey. Advertisers are eager to know how they will be able to track user activity down to their website KPIs without third-party cookies—especially for upper-funnel tactics.

Challenge: Attribution and Measurement

The multitude of privacy changes uncovered thus far leaves advertisers and marketers itching to know what actions they should take now to combat a world without third-party cookies. Because many of the solutions and their impacts are still unknown, it is difficult to give an exact prescription to remedy the loss of consumer tracking and targeting.

Embracing a Future Without Third-Party Cookies

Concerns about data privacy have led companies such as Google and Apple to announce new policies that affect digital marketers. Learn how to prepare.

Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?

It is possible to succeed online without any skills and build an online business that provides for your family and pays your bills if you have the right mindset. How to make money online without skills: Everything you need to know:

How to Make Money Online Without Any Skills

This doesn't mean you have to start a blog about your daily life and post pictures of your cat there. In other words, you should honestly evaluate your strengths and weaknesses. This can include everything from cooking to gardening to interior design. It may be as basic as knitting scarves or building birdhouses.

Start with what you already know

You should not waste your time on these types of opportunities, and instead concentrate on revenue streams that will provide you with a return on investment (ROI). This can be accomplished through affiliate marketing, blogging, Amazon FBA, eBay arbitrage, or starting your own business through Amazon's Seller Central program.

Get rich quick schemes should be avoided

The very first thing you think when you think of making money online is, "I need skills." But actually, you already have one skill you can begin using right away: your passion.If you want to succeed online, choosing a niche and following your passion is the smartest thing you can do.

Focus on your passion and pick a niche

Establishing a strong and sustainable work ethic is the next step to making money online. You need to know why it is worth your time and effort.Does it benefit you personally? Does it help your family? Does it benefit your community? What motivates and inspires you?When you have figured this out, you can make a plan that will help you stay consistent and motivated.

Commit to your vision and stay consistent

The advent of the internet has created many opportunities for skilled and unskilled individuals alike to make money online just by having access to the internet. Any person with the right mindset can start making money on a monthly or weekly basis by following the above steps.  The original post can be viewed by clicking the link.

Conclusion

If you are reading this, chances are you are looking for a way to make money online. You may have tried your hand at blogging but still haven’t found success.

moneyandinvestments

Money & Investments

entrepreneurship

Entrepreneurship

How to Make Money Online Without Any Skills - A Guide for Beginners. - Kelvinaryee.com

PrivacyHQ.com survey shows that <ul><li>63% of parents allow their children to watch YouTube,</li><li>54% allow their teens to use Instagram, and</li><li>49% let their teenagers use TikTok.</li></ul> <ul><li>A third of parents allow their children younger than 13 to use social networking to help them with future goals such as becoming content creators or professional gamers.</li><li>64% of parents said their child wants to influence others on Instagram and YouTube.</li></ul>

Children and the internet survey results 

Social media exposes younger users to content that is worse than on TV. The Internet and social media have an overabundance of information that is not child friendly, such as adult content or breaking news. Research found that although 95% of parents talked to their children about social media safety, <ul><li>almost 50% did not discuss topics like bot recognition, privacy, fake accounts and the differences between real and online life.</li><li>52% of parents did not speak to their children about issues like cyberbullying. </li><li>20% of parents caught their child posting to a fake Instagram (finsta) account.</li></ul>

The danger of the Internet and social media

There are no universal ratings for content shared on social media. However, parents can stop their children from downloading apps to smartphones, so platforms can or should not do anything unless they require identification when signing up. While YouTube is full of good educational content, it is still unsuitable for children under 13 years old. The same goes for other platforms.

Inadequacy of ratings

parenting

Parenting

What Is The Right Age To Let Kids Use Social Media? - Social Media Explorer

How do you replicate presence?Mark says Meta wants to make the most human thing possible: visual presence, spatial audio, temperature, olfactory system, touch, etc.Meetings over Zoom are a great counter-example to some of the goals at MetaMany Meta product elements are developed based on basic functions of psychology: facial expressions, eye contact, and moreThere will be different use-cases for avatars: photo-realistic vs expressive identities. There is personal and functional utility in being able to customize your avatarThe market for creative commerce around digital clothing could be huge.

Metaverse

All the work that I do is at the intersection of Psychology and Computer Science

The goal of the metaverse is not to build technology for people to interact with; but rather, to build technology for people to interact with each other

What grabs someone’s attention in the near term is not going to grab it over the long term.Making a user angry isn’t going to retain that user, Facebook doesn’t have an incentive to do this. Products are not just their function and utility, it’s their feeling.Subscription products cater towards their audience, they don’t have an incentive to be in the middle–this fuels polarization. Advertising models at least make consumer services free, giving everyone an opportunity to have a voice. Greater polarization has been found in groups that are least likely to use the internet or social media.

The Social Dilemma

An accurate characterization would have been that teens using Instagram are generally positive for their mental health, but of course, that was not the narrative that came out. Mark argues that other tech companies don’t even bother to perform the researchThey want to do the research to improve, not to sweep it under the rug“Objectively speaking, there’s hunger [in the press] to say negative things about social media. And, I don’t understand how that leads to an open conversation about the positives and negatives of social media.

Instagram Whistleblower

You can only build Facebook/Meta if you have the idea that people having the right to express themselves is a good thingVoice + Connection = Opportunit.The challenging thing with free speech is that there is a line, the thing that everyone disagrees on is the definition of real harm. The blame for improper censorship should also be directed at the institutions of the United States that fail to define harm accurately and honestly.Balancing the AI system that proactively regulates harmful content is challenging. It’s no longer a technical problem, simply a philosophical one.

Censorship

I don’t think pressure from advertisers or politicians directly affect how we think about this, these are just hard topics

Think about what you’re excited about for the future. Always keep sight of things that bring you joySurround yourself with people you want to be like. Mark only hires people that he could see himself working for in an alternate universe.This advice expands to your friends and relationships.

Life Advice

All children are artists, the challenge is how do you remain one when you grow up

Mark Zuckerberg is CEO of Meta, formerly Facebook. Please support this podcast by checking out our sponsors: - Paperspace: https://gradient.run/lex to get $15 credit - Coinbase: https://coinbase.com/lex to get $5 in free Bitcoin - InsideTracker: https://insidetracker.com/lex and use code Lex25 to get 25% off - ExpressVPN: https://expressvpn.com/lexpod and use code LexPod to get 3 months free - Blinkist: https://blinkist.com/lex and use code LEX to get 25% off premium EPISODE LINKS: Mark's Facebook: https://facebook.com/zuck Mark's Instagram: https://instagram.com/zuck Meta AI: https://ai.facebook.com/ PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ Full episodes playlist: https://www.youtube.com/playlist?list=PLrAXtmErZgOdP_8GztsuKi9nrraNbKKp4 Clips playlist: https://www.youtube.com/playlist?list=PLrAXtmErZgOeciFP3CBCIEElOJeitOr41 OUTLINE: 0:00 - Introduction 5:36 - Metaverse 25:36 - Identity in Metaverse 37:45 - Security 42:10 - Social Dilemma 1:04:16 - Instagram whistleblower 1:09:01 - Social media and mental health 1:14:26 - Censorship 1:31:35 - Translation 1:39:10 - Advice for young people 1:44:58 - Daughters 1:47:46 - Mortality 1:52:19 - Question for God 1:55:25 - Meaning of life SOCIAL: - Twitter: https://twitter.com/lexfridman - LinkedIn: https://www.linkedin.com/in/lexfridman - Facebook: https://www.facebook.com/lexfridman - Instagram: https://www.instagram.com/lexfridman - Medium: https://medium.com/@lexfridman - Reddit: https://reddit.com/r/lexfridman - Support on Patreon: https://www.patreon.com/lexfridman

Mark Zuckerberg is CEO of Meta, formerly Facebook.

Please support this podcast by checking out our sponsors:
- Paperspace: https://gradient.run/lex to get $15 credit
- Coinbase: https://coinbase.com/lex to get $5 in free Bitcoin
- InsideTracker: https://insidetracker.com/lex and use code Lex25 to get 25% off
- ExpressVPN: https://expressvpn.com/lexpod and use code LexPod to get 3 months free
- Blinkist: https://blinkist.com/lex and use code LEX to get 25% off premium

EPISODE LINKS:
Mark's Facebook: https://facebook.com/zuck
Mark's Instagram: https://instagram.com/zuck
Meta AI: https://ai.facebook.com/

PODCAST INFO:
Podcast website: https://lexfridman.com/podcast
Apple Podcasts: https://apple.co/2lwqZIr
Spotify: https://spoti.fi/2nEwCF8
RSS: https://lexfridman.com/feed/podcast/
Full episodes playlist: https://www.youtube.com/playlist?list=PLrAXtmErZgOdP_8GztsuKi9nrraNbKKp4
Clips playlist: https://www.youtube.com/playlist?list=PLrAXtmErZgOeciFP3CBCIEElOJeitOr41

OUTLINE:
0:00 - Introduction
5:36 - Metaverse
25:36 - Identity in Metaverse
37:45 - Security
42:10 - Social Dilemma
1:04:16 - Instagram whistleblower
1:09:01 - Social media and mental health
1:14:26 - Censorship
1:31:35 - Translation
1:39:10 - Advice for young people
1:44:58 - Daughters
1:47:46 - Mortality
1:52:19 - Question for God
1:55:25 - Meaning of life

SOCIAL:
- Twitter: https://twitter.com/lexfridman
- LinkedIn: https://www.linkedin.com/in/lexfridman
- Facebook: https://www.facebook.com/lexfridman
- Instagram: https://www.instagram.com/lexfridman
- Medium: https://medium.com/@lexfridman
- Reddit: https://reddit.com/r/lexfridman
- Support on Patreon: https://www.patreon.com/lexfridman

Lex Fridman

Mark Zuckerberg: Meta, Facebook, Instagram, and the Metaverse | Lex Fridman Podcast #267

What you write must be in line with what readers are looking for.The algorithms that determine what the user finds use text-based content. For example, if you sell blue-light-blocking glasses designed for gaming, your primary keywords can include "gaming glasses", "blue light blocking glasses for gaming", "glasses that reduce eye strain", "best gaming glasses."

Establish primary keywords

Take your possible keywords and use an online keyword tool to test them. Look for keywords that have high search volume and low-to-medium competition. Include one to three keywords throughout your content, including title, headline, intro paragraph, closing paragraph, and photo captions.

Test your keywords

Most copywriters run out of obvious keywords to cover in new content. To get more ideas, use Content Gap Analysis or HubSpot's Free Search Insights Report template.<ul><li>Do a keyword analysis on your competitor's site.</li><li>Then remove the keywords your own site ranks for.</li></ul>You'll be left with all the lists of potential keywords you've not covered yet. Use a headline analyzer to optimize your headline for search. You can use a free tool to help you write a catchy headline based on your keyword. Then test the variations until you find one with the highest score.

Use Content Gap Analysis to find more keywords

Secondary keywords reinforce search optimisation and catch more people's attention. Start by typing your keyword into the Google search bar, then look what auto-complete terms pop up. Include the secondary keywords in your writing where it makes logical sense.

Use secondary keywords

At the bottom of the Google search results page, you will find a "people also ask" section. Try and find your keywords and treat the relevant questions as you do content gaps and secondary keywords.

Look at the "people also ask" section

You can increase engagement by using technical and tonal systems for your writing. The AAP method consists of:<ul><li>A - Agree. At the beginning of your writing, confirm to the reader the keyword they search will give them the result they seek.</li><li>P - Promise: Then promise the reader that you'll give them the knowledge to achieve the results they want. Here you can insert some personal experience.</li><li>P - Preview. Preview so that the readers know what to expect from the rest of the article.</li></ul>

The AAP method to increase engagement

Research shows that readers will skim pages in a shape that looks like an "F". They will read the entire top line or two, and then they'll begin skimming just the left-hand side of the page. Sectional breaks with new headlines can reset the F shape.

Use the F-Shaped Method

<ul><li>Attention is what the headline is for. Techniques for grabbing attention include FOMO statements, personalization, special offers.</li><li>Interest. Use personal stories, statistics, acknowledge pain points.</li><li>Desire. It conveys the benefits the customers will get if they use your product/service. Don't confuse benefits with features. Frame the messaging as benefits.</li><li>Action. End each of your F shapes with a call to action so that the reader can click to take them to the next stage.</li></ul>

Use the AIDA funnel

<ul><li>The voice is your brand's underlying personality. It stays the same.</li><li>The tone of your brand can change depending on the circumstances, but the voice always underpins it.</li></ul> By combining the art of using voice and tone and using the science of SEO-optimised copywriting, every piece of content you write will effectively communicate with your readers.

The voice and tone of your brand

Download our FREE Content Copywriting Templates now: https://clickhubspot.com/xsk Copywriting for SEO ensures that your content satisfies online readers. 73% of readers skim content. Learn the copywriting tips that professional copywriters use to optimize every line they compose for SEO and engagement. 🛠 Resources: • SEO Copywriting Tips and Best Practices: https://clickhubspot.com/oqz • SEO Certification Course: https://clickhubspot.com/pi1 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online Video Chapters 0:00 Intro 0:39 - Writing for Search to Improve SEO 0:55 - Tip 1: Primary Keywords 2:02 - Tip 2: Content Gap Analysis 2:20 - Tip 3: Headline Analyzer 2:39 - Tip 4: Secondary Keywords 3:12 - Tip 5: Related Questions 3:39 - Writing for Audience to Increase Engagement 3:46 - Tip 6: APP Method 4:58 - Tip 7: F-Shaped Method 5:30 - Tip 8: AIDA Method 6:26 - Tip 9: Templates 7:07 - Tip 10: Voice & Tone About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #copywriting

Download HubSpot's Collection of 150+ Copywriting and Content Creation Templates [FREE KIT]: https://clickhubspot.com/xsk

Copywriting for SEO ensures that your content satisfies online readers. 73% of readers skim content. Learn the copywriting tips that professional copywriters use to optimize every line they compose for SEO and engagement.

🛠 Resources:
• SEO Copywriting Tips and Best Practices: https://clickhubspot.com/oqz
• SEO Certification Course: https://clickhubspot.com/pi1

📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

📔 Favorite Free Certification Courses:
• Digital Marketing Certification: 
https://clickhubspot.com/od6
• Social Media Marketing Course: 
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course: 
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course: 
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course: 
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course: 
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course: 
https://clickhubspot.com/Business-Online

Video Chapters
0:00 Intro
0:39 - Writing for Search to Improve SEO
0:55 - Tip 1: Primary Keywords
2:02 - Tip 2: Content Gap Analysis
2:20 - Tip 3: Headline Analyzer
2:39 - Tip 4: Secondary Keywords
3:12 - Tip 5: Related Questions
3:39 - Writing for Audience to Increase Engagement
3:46 - Tip 6: APP Method
4:58 - Tip 7: F-Shaped Method
5:30 - Tip 8: AIDA Method
6:26 - Tip 9: Templates
7:07 - Tip 10: Voice & Tone

About HubSpot: 
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot #copywriting

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10 Top Copywriting Techniques Pros Use To Increase Organic Traffic

Bad Marketing Copy:<ul><li>This is what I do</li><li>This is what it does</li><li>This is why it's cool</li></ul>Good Marketing Copy:<ul><li>This is what you're facing</li><li>This is how I can help you solve that</li><li>This is what differentiates me</li><li>This is why this product is right for you</li><li>This is my promise</li></ul>

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