Salary negotiation is an important part of the interview process. You risk losing if you don't ask for more. Even if you don't think you have leverage, you should still negotiate.

Negotiating a salary in the interview process

It can be nerve-racking to negotiate your salary if you’re a recent graduate or someone who wants to change careers. It's common practice for companies to lowball initial offers because they expect jobseekers to negotiate. Not negotiating your starting salary can set you back more than $500,000 by the time you reach 60.

Negotiating when you don't have much experience

<ul><li>Talk to members of professional associations of your target industry. Use Glassdoor and Google to find the market value of your position.</li><li>Take a deep dive into the specifics of the position to reveal a range of leveraging options.</li><li>Use the STAR method to highlight your experience - situation or task, action, and result. Describe the situation, the action you took and the result.</li><li>Show your knowledge of industry trends if you lack experience in the industry.</li><li>Identify possible biases ahead of time and find a way around them, including inexperience.</li><li>Do a practice run in low-stake situations.</li></ul>

Steps to put yourself in a strong position

<ul><li>You break the silence too soon. Employers use silence as a negotiating tool. Instead of backpedalling, use the silence in your favour.</li><li>You ask for a salary that reflects your lifestyle, not facts. Most employers work within salary guidelines set by the company for entry-level positions, not by your lifestyle expenses.</li><li>You accept a low salary without negotiating.  if you do that, you’ll likely be underpaid as long as you stay at that company. </li><li>You think of salary negotiation as a take-it-or-leave-it scenario. You could ask for a review and salary adjustment based on your performance.</li></ul>

Mistakes to avoid

Salary negotiation is a conversation, not a battle. Here are a few tricks to keep in mind.<ul><li>Never accept a verbal offer. Ask for an opportunity to review everything in writing.</li><li>Do your research on pay parity.</li><li>Figure out what you need to be successful–and ask for it. Get as much information as you can about the role you’re up for. If you can understand what you’ll be doing upfront, you’ll be able to negotiate different things.</li><li>Get creative with benefits. Many companies have flexed out their compensation packages to get the best employees.</li></ul>

Essentials in any salary negotiation

During the interview process, it’s important to not only negotiate your salary but your benefits. 


career

Career

marketingandsales

Marketing & Sales

moneyandinvestments

Money & Investments

How to negotiate your salary for any job

One of the most critical challenges of any content creator is finding unique topics to discuss and new ideas to share with their audience.But what if, one day, you run out of ideas and can’t think of anything good enough to share?Will you have a support system to help you find inspiration and keep creating? Or will you give up?Perhaps you are a curious creator who built a social network with inputs and curiosities to explore. But even the best networks could fail sometimes. So here are the top 15 YouTube channels I use to find free inspiration when everything else has failed me.

How to find unique topics to discuss

<a href="https://www.youtube.com/c/BetterIdeas">Better Ideas</a> is one of my favorite YouTube channels discussing self-improvement. I’ve been following it since 2018, and I can’t get enough of its videos.Joey Schweitzer tickles your curiosity with one or two videos each month. And the topics rarely repeat, so you can never run out of ideas on his channel.

1 — Better Ideas

For those of you who have been following me from the beginning, you know I have a thing for <a href="https://www.youtube.com/c/patflynn">Pat Flynn</a>, his <a href="https://www.smartpassiveincome.com/">Smart Passive Income</a> blog, and his infinite projects. And if you love successful entrepreneurs who transformed their passion into a job, you need to follow his channel.

2 — Pat Flynn

If you are a productivity addict and you always search for ways to improve yourself, <a href="https://www.youtube.com/c/Thomasfrank">Thomas Franks</a> will have a new idea for you to try. Even better if you are also a student.

3 — Thomas Frank

Even if I discovered <a href="https://www.youtube.com/c/aliabdaal">Ali Abdaal</a> only recently, he has soon become one of my favorite YouTube creators because of the variety of topics he discusses.Since the principal purpose of his channel is to make people reach their goals and be happier, he can talk about anything. And for this reason, you never know what to expect, and you can always find new ideas by watching his videos.

4 — Ali Abdaal

<a href="https://www.youtube.com/c/MattDAvella">Matt D’Avella</a> is another content creator I’ve been following for years. And his minimalism has always fascinated me somehow because I would like to be more like him, but I cannot give up all my passions.Matt applies minimalism to everything in his life. And his video-making skills help him organize the scene in line with his mindset.

5 — Matt D’Avella

<a href="https://www.youtube.com/c/inanutshell">Kurzgesagt </a> is a small studio that creates educational and animated videos. But what distinguishes it from the others is the variety of topics it shares and the attention it puts into each illustration.The studio often discusses scientific topics that deal with space, climate change, biology, evolution theory, and even some philosophy. And for this reason, it is one of the top 15 YouTube channels to find free inspiration.

6 — Kurzgesagt: In a Nutshell

<a href="https://www.youtube.com/c/veritasium">Veritasium</a> is another YouTube channel that publishes videos about science and other fascinating facts. And if you are a curious mind that wants to know how things work, you will find a dedicated video on this channel.

7 — Veritasium

If you are curious about the human mind and love long-form content, you should follow <a href="https://www.youtube.com/c/AndrewHubermanLab">Andrew Huberman</a>. I’ve been using it for my <a href="https://www.cosmopolitanmindset.com/the-creative-run-3-steps-to-stay-in-shape-for-content-creators/">creative runs</a>, and I have to say his guests are so interesting I can’t get enough of his podcast.Health is one of the topics I keep consuming on his channel. But he also talks about other neuroscience-related topics like self-improvement, behavioral analysis, weight loss, and stress management.

8 — Andrew Huberman

9 — Minute PhysicsOn the opposite side of long-form content stays <a href="https://www.youtube.com/c/minutephysics">Minute Physics </a>— a fast-paced channel explaining anything you never thought you wanted to know.Were you ever curious about the physics that makes windmills work? It doesn’t matter. With minute physics, you will learn it in only 3 minutes.

9 — Minute Physics

Sometimes, random facts trigger our curiosity and creativity the most. And <a href="https://www.youtube.com/c/Thoughty2">Thoughty2 </a>is one of those channels with the best variety of topics possible.Arran Lomas, its creator, doesn’t only have a researched style, but each of his videos is a masterpiece too. Also, he knows how to make any topic so clear that even a newborn could understand him.

10 — Thoughty2

Even if I love watching videos about many topics, self-improvement is still my number one priority. And <a href="https://www.youtube.com/c/ProjectElon/about">Project Elon</a> is one of those channels that has everything you need. From productivity to personal growth, but also workflows strategies and optimized systems.

11 — Project Elon

Our history is full of people that influenced our mindset and culture. And the more we study their beliefs, the more we can understand ours.But even if I am a philosophy enjoyer, I don’t have the time and capacity to read all the books of any philosopher ever existed. (Otherwise, I would have picked another job.)  And for this reason, sometimes I check out <a href="https://www.youtube.com/c/PhilosophiesforLife">Philosophies for Life</a> to fulfill my curiosity.

12 — Philosophies for Life

I couldn’t make a top 15 YouTube channels to find free inspiration without putting any investing content creator. So here he is, <a href="https://www.youtube.com/c/GrahamStephan/about">Stephen Graham</a> himself.Stephen often talks about his financial status, investing strategies, or even political changes that influence investors and their behavior.

13 — Stephen Graham

Over the last few years, Asiatic culture has influenced the mind of millions of people around the world. And I am no stranger to the flourish of its intriguing symbolism and deep meanings.<a href="https://www.youtube.com/c/KentoBento">Kento Bento</a>, however, doesn’t idealize the Asiatic culture as any other people. He analyzes its qualities but also its flaws. And he shares some of the most famous stories from the last few centuries in eastern society. For example, my favorites are the South Korean Bank Heist and the Japanese Prison Break.

14 — Kento Bento

The <a href="https://www.youtube.com/c/ImprovementPillChannel">Improvement Pill</a> is another project I would have put higher on my top 15 YouTube channels to find free inspiration. But as for Kento Bento, the creator stopped publishing. And even if the videos you can find on the channel are still valid, there is nothing new to consume once you finish them.As the name itself reveals, the Improvement Pill discusses self-improvement and personal growth topics. But it also created compound courses on topics like personal finance, addiction management, and even making friends.

15 — The Improvement Pill

A lack of ideas can happen to any of us. But if you have the correct support system, you can always find something to discuss even during those hard times. So these were the top 15 YouTube channels I use to find free inspiration when every other method failed me.Improve your content marketing strategies!  <a href="https://www.cosmopolitanmindset.com/contact-me/the-challenge/">Subscribe</a> to receive exclusive each month!

Final Thoughts

One of the most critical challenges of any content creator is finding unique topics to discuss and new ideas to share with their audience.

Finding unique topics to discuss as a content creator is harsh. So here are the top 15 YouTube channels I use to find free inspiration.

personaldevelopment

Personal Development

Top 15 YouTube Channels To Find Free Inspiration as a Content Creator

To grow a meaningful audience online, it's critical that you give people a reason to follow you.One of the main reasons is that they don't make a compelling case for why someone should follow them. There is no objectively "right" way to design your social profiles.Here's a 4-step checklist below to make sure you're giving your readers a reason to hit the "follow" button:1. Banner image to achieve an outcome2. Headshot to evoke a specific type of emotion3. Tagline to clearly state what you do and who you help4. Show off your deeper expertise through pinned Tweet & featured section.

The Secret To Making People Follow You

The very first thing people see when they hit your Twitter or LinkedIn profile is your "banner" image.This is prime real estate. Use it to achieve a specific outcome:<ul><li>Build brand awareness</li><li>Drive newsletter sign-ups</li><li>Send people to your website</li><li>Sell a digital product or service</li><li>Get them to follow you on social media</li></ul>

Use Your Banner Real Estate Wisely

When you first look at someone's profile, you make an assumption about what type of person they are just by looking at their headshot.Is this the best way to judge someone? Of course not. Do we do it anyway? Absolutely. It's human nature.Headshots are meant to evoke a feeling:<ul><li>Kind</li><li>Tough</li><li>Playful</li><li>Powerful</li><li>Empathetic</li><li>Professional</li></ul>Your headshot should align with your brand.

Your Headshot Is the First Trust Builder

If you have a clear banner and a great headshot, you're ahead of about 50% of the profiles I see on social media.But, your "tagline" is often a make-or-break moment.The goal of the tagline is three-fold:<ul><li>Tell people who you are</li><li>Tell people what you do/who you help</li><li>Tell people what they should expect if they follow you</li></ul>

Your Tagline Is the "Why", Not the "What"

Nobody needs to know that you're a "Director of Marketing" or "Account Executive" or "Software Developer". None of those things is helpful to the reader. <a href="https://twitter.com/AlexAndBooks_">Alex & Books</a> is clear and to the point. He helps you "find amazing books & develop a reading habit."

What You Do and Who You Help

This is your opportunity to spell out precisely what people should expect if they hit the follow button. So, again, be clear. I tell people exactly what to expect when they follow me.

Tell People What They Should Expect if They Follow You

If you have a smart banner, a solid headshot, and a clear tagline, you'll probably earn a lot of followers from your content.But one of the most overlooked ways to increase your chances is through showing off your expertise at a deeper level.On Twitter, you can do this with your pinned Tweet. On LinkedIn, you do this through the Featured Section of your profile.This is a great place to tell your story (pinned Tweet) or show off your newsletter or projects (featured section on LinkedIn).

Show People How You Think at A Deeper Level

Our profiles: What we overlook on Twitter and Linkedin.

artsandculture

Society, Arts & Culture

Fix Your Social Profile And Make People Follow You

Sales funnels used to be the domain of big corporate. As a small player, you would struggle to break into the market. Today, a well-performing sales funnel can take you to a million-dollar brand.

The World Revolves Around Funnels

<ul><li>Who Is Your Ideal Client? Write out their characteristics and find an actual picture to represent them.</li><li>Where Can You Find Them? What email newsletters and blogs do they read? What other interests do they have?</li><li>What Bait Will You Use to Attract Them?  For example, a physical book, or a recording. Anything that would match what your ideal customer would want.</li><li>What Result Do You Want To Give Your Clients? Once you (and they) understand that concept, then the price is no longer a problem.</li></ul>

The Secret Formula

The value ladder revolves around selling to a customer over and over again. It can help build additional layers of income and provide more ongoing value for your customer. What is the first thing you have to build out before starting working on any sales funnel? The goal is to take the client to a place where you can provide the most value and charge them the most. Then you want to add a good continuity program you can bill for each month. You should give insane amounts of value at each step.

You Need a Value Ladder

A sales funnel is the online process you take someone through to get them to move through the different levels of your value ladder. The top of the funnel is the bait that will attract your dream customers.  The deeper your funnel, the more things you can offer your clients, and the more each customer will be worth to you.

From a Ladder to a Funnel

To find congregations, type “keyword+forum” in Google or search for groups related to your keywords on Facebook. When you’ve found your target audience, ask:<ul><li>Who Is Your Target Market? What are their pains and passions? What do they desire?</li><li>Where does your target market congregate? Where do they hang out online? What newsletter and blogs do they read and what Facebook groups they are a part of? What are they searching for on Google?</li><li>How can you get a customer to leave the congregation and check out your page? Your ads must grab people’s attention.</li></ul>

Finding Your Dream Customers

AC is a person you're sharing with your audience. AC consists of  3 components:Elements<ul><li>Backstory - where you came from. </li><li>Parables - speak about things that happen throughout your life to teach, inspire and sell products.</li><li>Share character flaws so that others can relate.</li><li>Share opinions on hard issues.</li></ul> Identity<ul><li>The leader: The goal is to lead your audience from one place to another.</li><li>The crusader sets out and brings back treasures to share with your audience.</li><li>The reporter.</li><li>The reluctant hero who doesn’t want the spotlight.</li></ul> Storylines<ul><li>Loss and redemption</li><li>Before and After</li><li>Amazing Discovery</li><li>Secret Telling</li></ul>

Build Your Attractive Character (AC)

When somebody joins your list for the first time, it’s important to quickly build a bond between them and the Attractive Character. The key to making this sequence work:<ul><li>Email #1: Set the stage: a thank you note</li><li>Email #2: Open with high drama.  Explain how you hit a wall and then found the answer. But don’t give the answer yet.</li><li>Email #3: Epiphany.</li><li>Email #4: Hidden benefits when using your product: Use parables to demonstrate those hidden benefits</li><li>Email #5: Urgency and CTA. Create a special sale that ends soon or give readers a coupon that expires in 24h.</li></ul>

The Soap Opera Sequence

The secret to keeping your subscribers happy to hear from you every day is using the Seinfeld format. Be entertaining. Every email and each story must be tied back into some type of offer for your audience.<ul><li>What’s going on in your Attractive Character’s life?</li><li>What happened that’s embarrassing?</li><li>Where are you planning your vacation this year?</li><li>What did you buy recently that you regret or adore?</li><li>What made you scream with rage yesterday, that you’re laughing about today?</li><li>Is there a funny thing that happened in your past that teaches a lesson?</li></ul>

Daily Seinfeld Emails

<ol><li>Where Are Your Competitors (Both Direct AND Indirect)? Make a list of your direct and indirect competitors and their landing page URLs. Look for the paid ads.</li><li>What Are They Doing? 	Check SimilarWeb.com to see each of the paid traffic sources that the competitor is using.</li></ol>

Reverse Engineering a Successful Funnel

Don’t be afraid of high-ticket sales. Those who are serious will come on board with your back-end offer. The high-ticket sales are a few select customers who have already bought from you. If they have purchased and are satisfied, then they will like and trust you over the long term.

High-ticket sales are on the backend

<ol><li>Organic content marketing (A slow and long burn can take years)</li><li>PPC spend on social media (Expensive and requires serious skill)</li><li>Using affiliates (Hard to enrol unless you have a converting offer)</li></ol>Essentially, it’s hard to start. It’s even harder to continue going for the long term.

Traffic can be achieved in 3 ways

A manual for how to grow your business and generate more revenue through processes, funnels and scripts.

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

strategy

Strategy

business

Business

books

Books

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

Russell Brunson

Dotcom Secrets

You can write articles and create content for years without any success. But this doesn’t mean you are not good at it. You need to learn to share your work.How do you expect people to find your content if you keep it to yourself?Not promoting content is one of the worst errors of new content creators. I have seen some of my fellow writers gaining traction faster than me and getting job offers. But I ignored the reason behind their success. Until, one day, I made a Twitter account and found them all there, sharing their work with a large audience.

Why should you promote your ideas?

<ol><li>It is an idea generator.</li><li>It shows you successful content.</li><li>It helps you build loyalty.</li><li>It gives you new opportunities.</li></ol>

The Benefits of a 30-Day Twitter Challenge

1 — It is an idea generator.Growing an audience on Twitter doesn’t only mean gathering followers. It is much more than that.Publishing posts that highlight your expertise and credibility will be your first goal. But you also need to follow other creators to build professional relationships, or you will never test your content.So using Twitter every day exposes you to many ideas in short time lapses. And this constant exposure tickles your creativity and improves your content daily.

1 — It is an idea generator.

2 — It shows you successful content.As soon as you start growing and your tweets get more views, you will also have more people commenting on them and sharing their opinions. And you can use those comments to understand if a topic gets more shares or is ignored by your audience.So if you want to test your content, you can follow a simple pattern:<ul><li>Share your core idea on Twitter.</li><li>See how the community responds.</li><li>With positive feedback, create content.</li><li>With negative or missing feedback, search for other ideas.</li></ul>

2 — It shows you successful content.

3 — It helps you build loyalty.Social networks are the perfect tool for building a close relationship with your audience and converting them from casual consumers to fans. So use them to interact with the community and increase their loyalty to your brand by:<ul><li>Clarifying their doubts.</li><li>Answering other curiosities.</li><li>Sharing your content creation patterns and sources.</li></ul>And the more you interact, the closer they will get.

3 — It helps you build loyalty.

4 — It gives you new opportunities.You never know where the next offer will come from or who your next customer will be. So keep following people, interacting with them, and sharing your work.Someday, someone will engage and make you an offer. And building an audience on Twitter will be the best choice of your life.Also, nowadays, every public figure is on Twitter. And if anybody finds your work over the Internet and wants to contact with, they will probably search you on Twitter first. So make sure to be there.

4 — It gives you new opportunities.

Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.

<ol><li>Create a schedule.</li><li>Pick hashtags and weekly formats.</li><li>Build a content buffer.</li><li>Construct a catchy profile.</li></ol>Continue reading the <a href="https://www.cosmopolitanmindset.com/30-day-twitter-challenge-the-best-guide-on-how-to-make-short-content/">30-Day Twitter Challenge</a>.

How to Prepare for a 30-Day Twitter Challenge

You can write articles and create content for years without any success. But this doesn’t mean you are not good at it. You need to learn to share your work.

Promoting your content requires building an audience on at least one social network. So here is a 30-Day Twitter Challenge to build one.

30-Day Twitter Challenge: The Best Guide on How To Make Short Content

There were no words to describe the iPhone, or Notion or Snapchat. No categories fit, no features do them justice. The early adopters can only say things like “Just try it, it’s the future.”While the inability to describe a product is considered a problem, it may also signal something truly remarkable. If the words already exist to describe something new then maybe it is not truly that novel after all.

Cool Products can't really be explained

Maybe clear explanations are not the mark of great products. Much Zen...

From the iPhone to Snapchat and Notion—when words escape us

communication

Communication

product

Product & Design

leadershipandmanagement

Leadership & Management

"Disregard the Words": How to describe innovation

Digital marketing has a long list of marketing specialisations: social media marketing, search engine optimisation, email marketing, marketing automation and more. There are specific skills that are fundamental to all of them. The sooner you learn these universal skills, the better because those skills act as investments.

Digital Marketing Specialisations

Metrics, graphs, trends, statistics, and predictive analytics depend on data. Therefore, marketers should be able to do the following very well: <ol><li>Report on the past – For example, calculating the conversion rate from trial signups to paid subscriptions.</li><li>Analyse the present – For example, calculating the lifetime value of customers.</li><li>Predict the future – For example, what type of message can increase your chances of converting the user.</li><li>Compare with competitors – For example, what keywords your competitors target that you do not.</li></ol>

Data literacy

Even if you don't specialise in a particular marketing channel, you need to understand how they work.<ul><li>You will possibly need to work on the intersection of various digital channels.</li><li>Your target audience will most likely hang out on different websites and platforms.</li></ul> Brands need to embrace omnichannel marketing to ensure a seamless experience. It means digital marketers need to become experts at some of them but understand all of them.

Understanding different marketing channels

Only video marketing and podcast marketing don’t utilize text as the main medium but even videos and podcasts start as text. Everyone can learn to write well. This job isn’t about creating the next blockbuster novel. It’s about writing clearly and convincingly. To get you started, here’s a <a href="https://www.julian.com/guide/write/intro">great, free guide on writing by Julian Shapiro</a>.

Copywriting

Marketing technology, or martech, makes digital marketing possible. Better tools can make you more effective. Many essential marketing tools have free trials or free versions. In addition, they often have certification programs. For example,<ul><li>Doing SEO with zero budget, you can get <a href="https://ahrefs.com/webmaster-tools">Ahrefs Webmaster Tools</a> for free.</li><li>Google Analytics has a <a href="https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article">demo account</a> with prefilled data and a <a href="https://analytics.google.com/analytics/academy/">free certification program</a>.</li><li>You'll also need to be acquainted with Google Sheets. Browse through <a href="https://sheetsformarketers.com/">Sheets for Marketers</a> to see what kinds of reports you can build with this free tool.</li></ul>

Getting around essential digital marketing tools

Design can show the user where to click or convey what your brand is about. To get better at it, you should:<ul><li>Understand the basic <a href="https://www.smashingmagazine.com/2008/01/10-principles-of-effective-web-design/">web design principles</a>.</li><li>Learn how you can create better experiences for your users with <a href="https://www.uxpin.com/studio/ebooks/ux-design-for-startups/">UX design</a>.</li><li>Follow <a href="https://designmodo.com/web-design-trends-2022/">web design trends</a>. </li><li>Start experimenting with design software such as Canva, Genially, UXPin, Figma and Webflow. Marketers design graphics for content, ads, infographics, presentations,  wireframes, and, sometimes, entire landing pages.</li></ul>

Basic design skills

Assertiveness is the ability to express your opinions and know how to stand up for your beliefs. It’s the art of saying “no” in the workplace without being hostile or aggressive. Start practising assertiveness in some typical, everyday life situations.<ul><li>Speak up when you’d rather watch a movie at home instead of going out.</li><li>Let your partner know you won’t be able to do a specific errand without offering a detailed backstory.</li><li>Visit a new restaurant and ask for a table that’s in a quieter area or near a window.</li></ul>

Assertiveness

Work on these skills:<ul><li>Active listening – Be open-minded and empathetic toward others.</li><li>Fostering positive feelings – S<a href="https://hbr.org/2008/09/social-intelligence-and-the-biology-of-leadership">tudies</a> have shown that this is crucial to effective leadership.</li><li>Observe managers in your workplace and try to identify how their actions and words affected others – Did they inspire people to do better work? Do people feel comfortable sharing opinions around them? What would you do differently?</li></ul>

Social intelligence

Critical thinking can be seen as healthy skepticism. It's about not accepting things at face value when they lead to important decisions. To develop an objective and independent opinion, you need to be able to question ideas to uncover<ul><li>the kind of argument or evidence that supports an idea and</li><li>what a given idea leads to.</li></ul>

Critical thinking

There’s always something new to learn. You'll need to stay up to date with new technologies, new tactics, new philosophies, Google’s algorithm updates, industry regulations, etc. Optimise information gathering by following content curations, e.g., newsletters curated by industry pros.

Curiosity (Continuous learning)

The market and your goals may frequently change in marketing. You may work on a blog post one day and be doing conversion optimisation experiments on the next. Acknowledge that things can change quite fast in this type of work. Reacting to change is part of the game.

Adaptability

Ethics is an area where a person should make conscious decisions. It is a marathon. No one will want to work with you if you're not reliable, honest and respectful.

Strong work ethic

The recent popularity of growth marketing - a <a href="https://ahrefs.com/blog/types-of-marketing/">type of marketing</a> - is characterised mainly by prioritising data over opinions. The source of that data is often experimentation. Performing experiments involves devising hypotheses and designing experiments to validate them. A useful framework to perform marketing experiments:<ul><li>Analyze – Uncover areas of growth opportunities.</li><li>Ideate – Generate ideas on how to improve the focus area and turn them into an idea pipeline</li><li>Prioritize ideas by using the <a href="https://www.productplan.com/glossary/ice-scoring-model/">ICE scoring model</a> </li><li>Test – Conduct the experiment and analyze the results</li></ul>

Performing experiments

In marketing, there is always pressure to get results. To get better at coping with pressure, pay attention to:<ul><li>Assertiveness</li><li>Learning to recognise and enjoy other things in life</li><li>Healthy diet</li><li>Realising that perfect is not always better</li></ul> Too much pressure in digital marketing is common, but there’s a point where pressure stops being your problem and starts to be the problem of the person putting pressure on you. Sometimes, the only way to cope with it is to find another job.

Coping with pressure

Sooner or later, your job may require something basic like inserting a tracking tag or editing some lines in your WordPress template. Other times, you may be required to do data analysis for customer databases with SQL or Python. It’s best to acquire knowledge by completing courses.<ul><li><a href="https://www.freecodecamp.org/learn/data-analysis-with-python/">Data Analysis With Python</a> (free)</li><li><a href="https://pythonformarketers.com/courses/replace-excel/">Python for Marketers</a> (free)</li><li><a href="https://youtu.be/7S_tz1z_5bA">MySQL Tutorial for Beginners</a> (beginner level is free)</li><li><a href="https://www.codecademy.com/catalog/subject/for-business">Codeacademy’s Coding for Business</a> (free + paid)</li></ul>

Understanding code

Developing skills needs time. Developing these skills is time well spent.

education

Learning & Education

14 Universal Digital Marketing Skills You Can’t Ignore

Many new business owners underestimate the importance of having a marketing system. This system needs to:<ol><li>Generate Leads.</li><li>Nurture leads into getting you more sales.</li><li>Making your customers become repeat customers that automatically refer you to others.</li></ol>

Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:

Creating Your One-Page Plan

<ol><li>My Target Market</li><li>Message to my Target Market</li><li>The Media I will use to Reach my Target Market</li><li>My Lead Capture System</li><li>My Lead Nurture System</li><li>My Sales Conversion System</li><li>How I Deliver a World-Class Experience </li><li>How I Increase the Customer Lifetime</li><li>How I Orchestrate and Simulate Referrals</li></ol>

The Nine Squares Of Your Marketing Grid

At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.

Keeping Up

Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.Generic Targeting: Starting a fitness program for people who want to get in shape.Niched Target Marketing: Starting a post-partum fitness program for mothers who want to get back in shape.

My Target Market

<ul><li>Determine your target market’s pain points.</li><li>Find out the underlying fear that is a result of them needing their pain soothed. Once you figure that out, you can easily soothe their pain.</li><li>Find out the common enemy that causes their initial pain.</li></ul>

Message To My Target Market

Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them

The Media I Will Use To Reach My Target Market 

<ul><li>Create calls-to-action to engage your prospects.</li><li>Use current trends to be relatable and relevant.</li></ul>

My Lead Capture Ststem

<ul><li>Prospects don’t line up for your business overnight.</li><li>It takes 12 interactions to turn a prospect into a raving fan customer.</li><li>Most salespeople give up on their prospects after the 3rd interaction.</li><li>Send Shock & Awe packages by mail to your nurtured leads.</li><li>Develop a sphere of influence.</li></ul>

My Lead Nurture System 

<ul><li>Let your prospects test out your products or services before fully investing in you.</li><li>Address the Risk Reversal: What you would do for them if anything went wrong while you were providing your product or service.</li><li>Curate an unlimited offer.</li></ul>

My Sales Conversion System 

<ul><li>Your product or service doesn’t serve its purpose until you’re done selling it to them and received your compensation, which causes the prospect to feel lost about what to do with your product or service afterward.</li><li>Make your prospects feels encouraged even after you’ve sold them.</li><li>Imagine who your ultimate customer would be to buy your business when you’re to exit in the future.</li></ul>

How I Deliver A World Class Experience

<ul><li>Slowly and reasonably raise your prices to match inflation over time.</li><li>Bundle in high margin add-ons.</li><li>Avoid poisoning your business with satisfying customers that are never satisfied.</li><li>Use genuine complaints to grow your business.</li></ul>

How I increase The Customer Lifetime

<ul><li>Be specific and direct about who your offer your products and services to.</li></ul>Generic Referral Method: If you know someone who needs a plumber, tell them to call me.Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach out via email.<ul><li>Boost the ego of the customer by acknowledging how they benefit you before you make referral requests.</li></ul>

How I Orchestrate And Simulate Refferals

A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Understand yourself and those around you.

psychology

Psychology

The 1-Page Marketing Plan

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Read like a Pro.