<ul><li>PURPOSE of speech/talks: To find out the purpose of your speech, answer the following questions .Why are you giving this speech?, For whom are you giving this speech?, Who is listening to it? What the listeners should do with your speech?</li></ul>

improve your 'Public Speaking' skills. They are: 

PREPARATION: Always prepare well for your speech.i) Research about your topic thoroughly using the internet and make notes. This research will give you confidence and new details about the topic which you did not know. ii) Make a structure of your speech with points which are relevant to your audience. A speech includes: Powerful Introduction, Main Body and Conclusion. iii)Rehearse well for your speech. Start rehearsing alone with mirror, mobile camera and later ask your family & friends to see you rehearse and ask for their feedbacks. Rehearsals boosts your confidence.

improve your 'Public Speaking' skills. They are:

PERFORMANCE: If you do not perform your speech well, then it will not be impactful. People should be engaged with your speech. Things to remember: i) Having a good Body Language is important in any speech. Your dressing, maintaining eye contact with the audience, modulating your voice, all define your performance.ii) Always add some humour to your speech to engage with your audience.

improve your 'Public Speaking' skills

PARTICIPATION: Audience participation/engagement in your speech is critical. To do this add questions, fun facts, jokes, and if you know people in the audience then call out their names and talk. All this leads to engagement.

improve your 'Public Speaking' skills. 

Effective public speaking skills can help with career advancement, as they indicate creativity, critical thinking skills, leadership abilities, poise, and professionalism, qualities which are very valuable for the job market. Speaking at events and conferences is a good way of building credibility.

marketingandsales

Marketing & Sales

education

Learning & Education

communication

Communication

Public Speaking skills 

If you run auditing tools on your website, they’ll often find “toxic” links (from spammy sites) that link to yours, and advise you to work to get rid of those links. While those links won’t do you any good, they’re not worth worrying about.Generally speaking, your best course of action when you find those links is to just ignore them. I know it feels like <a href="https://www.mickmel.com/we-have-to-do-something-about-it/">you have to do something about them</a>, but you really don’t. As Google’s John Mueller clarified, you’re welcome to disavow them using a tool like <a href="https://www.mickmel.com/first-steps-google-search-console/">Google Search Console</a>, but you don’t need to.

Toxic Links

(in response to a list of toxic links from a tool)"You should just ignore that. Some tools make assumptions about Google that just aren’t correct."

We don’t have a notion of “toxic” links.

Google is pretty smart. They know who the spammers are, and they just don’t count those links for anything. You can use <a href="https://search.google.com/search-console/disavow-links">their Disavow tool</a> if you want, but you run the risk of making things worse, and you’re best to leave well enough alone.

If you have toxic links pointing to your website, just ignore them

As with many things in life, you might feel like you need to do something to help, but just leaving it alone and moving on to better things is the way to go.

If you run auditing tools on your website, they'll often find "toxic" links (from spammy sites) that link to yours, and advise you to work to get rid of those links. While those links won't do you any good, they're not worth worrying about. Generally speaking, your best course of…

parenting

Parenting

Google Search ads are a good way to effectively reach the right audiences. You only need ad copy that is optimised for Google, however, it should be excellent.

Ad copy

Google processes 3.5 billion searches a day and continually maps out the web to connect you to the most suitable information. Running Google ads allows you to reach customers at the moment they want to discover a product or learn about a service. Google Search ads are text-driven, so you only have to focus on creating quality ad copy to get results.

How Google Ads work

Text ads need three parts:<ol><li>Headline text. The standard ad headline is 30 characters.</li><li>A display URL.</li><li>Description texts. The description text is no more than 90 characters.</li></ol> Your ad has to be short and to the point. You should narrow your value proposition down to a few words that have an immediate and effective impact.

Creating text for your Google ads

<ul><li>Consider how to highlight what makes you unique, such as free shipping or the variety you offer. </li><li>Empower customers to take action. Make it easy to purchase your products or services with calls to action like Order Now, Sign Up, or Get a Quote.</li><li>Include keywords to keep your ads relevant.</li></ul>

What to focus on when writing an ad

To start, make lists of everything valuable about your product or service. Rewrite each item in the least words possible and sting together a few value items.
Keep testing variations to determine which combinations get the lowest cost per click. This can be done using Google's responsive search ads.

How to assemble your ad copy

Ensure your landing page matches what you're advertising. Use the Google Search ads integration with the HubSpot CRM to optimize your targeting and drive high-quality leads. Use ad extensions to make ads easier to interact with:<ul><li>Lead form extensions help you generate leads by allowing people to submit their information. </li><li>Call extensions let you include a clickable phone number in your ad.</li><li>Price extensions show offers in detail so people can quickly find what they want.</li></ul>

Tips on creating great ad copy

Learn how to write the best ad copy and how To Use Google Ads with this kit: https://clickhubspot.com/oav The secret to getting the clicks is in the ad copy. But it's not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your ads. In this video, we’re going to teach you how to write ad copy optimized for Google and we even spoke to an expert at Google to get all the tips and tricks. 🖥 Digital Advertising 101 certification: https://clickhubspot.com/3sf 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification • SEO Training Course: https://clickhubspot.com/SEO-Training-Course • Inbound Course: https://clickhubspot.com/Inbound-Certification • Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification • Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification • Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification • Taking your Business Online Course: https://clickhubspot.com/Business-Online Video chapters: 0:00 intro 0:45 How Google ads work 2:30 Ad copy Step 1- Highlight what makes you unique 2:48 Ad copy Step 2 - Easy to purchase 3:02 Ad copy Step 3 - Keywords 4:15 Keyword match 5:09 How to create ad copy About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers. ⚠ Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #adcopy #googleads

technologyandthefuture

Technology & The Future

videos

Videos

Learn how to write the best ad copy and how To Use Google Ads with this kit: https://clickhubspot.com/oav

The secret to getting the clicks is in the ad copy. But it's not just about writing good content, you need to create ad copy that captures your audience and makes them want to click on your ads. In this video, we’re going to teach you how to write ad copy optimized for Google and we even spoke to an expert at Google to get all the tips and tricks.

🖥  Digital Advertising 101 certification: https://clickhubspot.com/3sf

📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

📔 Favorite Free Certification Courses:
• Digital Marketing Certification: 
https://clickhubspot.com/od6
• Social Media Marketing Course: 
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course: 
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course: 
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course: 
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course: 
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course: 
https://clickhubspot.com/Business-Online

Video chapters:
0:00 intro
0:45 How Google ads work
2:30 Ad copy Step 1- Highlight what makes you unique
2:48 Ad copy Step 2 - Easy to purchase
3:02 Ad copy Step 3 - Keywords
4:15 Keyword match
5:09 How to create ad copy 

About HubSpot: 
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot #adcopy #googleads

Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! 

Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! 

HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. 

All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!


HubSpot Marketing 

How To Write Amazing Ad Copy | Google Expert Reveals Top Tips (2022)

How To Write Amazing Ad Copy | Google Expert Reveals Top Tips

Great brands are not an accident — they're built early and by design. Yet, storytelling and branding are two often misunderstood elements of building a great company. 
When we think of “branding," most of us envision the Coca-Colas of the world, spending millions of dollars to pick the right shade of red. This isn’t entirely false — it’s just one of the elements that are most visible.

The Branding Part That is Visible

Branding for early-stage startups matters a whole lot outside of the consumer vertical. A well-crafted brand helps its founder across three main categories: hiring a great team, raising money and building partnerships. 
These audiences, as much as any, are composed of people who want to feel connected to your mission and your brand when making a life-changing decision to work with you.

Early Stage Branding

An easy way to wrap your head around building your brand early is to think of a branding road map in connection with your product road map. 
Think of a brand as the interface between your product, business and market. It’s critical for the two — your brand and your business — to be in sync.

Bringing The Most Value

A common misconception is that a brand is essentially a collection of important artefacts — mission, vision, a tagline about making the world a better place and a logo. There’s hope that these individual artefacts will add up to a greater whole. Having a mission, vision and values written down is not wrong. At the end of the day, well-defined brands do have those. But more important than the artefacts is the substance, however, you decide to make it clear to your audiences.

A Successful Early Stage Brand

When thinking about your first stab at building a brand, keep your early adopters in mind — your investors, partners, talent — and answer these questions:1. What is my way of seeing the opportunity?2. What gives me the advantage to capture the opportunity?3. What is the job to be done on my audience’s behalf?4. Why does what I build matter?

Starting To Build Your Branding

In a way, building a brand is like scaling the best of you, the founder, so you can actually be in many places at once. 

business

Business

startup

Startups

Why Branding Brings So Much Value To Early Stage Tech

The “Great Resignation” can be considered the result of pent-up frustration and being put on pause. It is a great reexamining. People are looking at their lives and considering not just how much they want to be paid; they’re also deciding what they want their title to be and what their life should look like. Instead of getting through the day, they’re looking at the long term.
If you’ve been waiting to ask for a raise, ask now! If you’ve been waiting to go for the promotion, go now!

The Great Resignation Is A Re-examining

Get better at asking for more by realizing where negotiation starts. It doesn’t start from the moment you sit down with your boss; it starts at home with you. It starts with being able to clarify your goals, your concerns, and your needs.
Expert negotiators are not the people with the most bluster or aggression; they’re the people with the most knowledge. They know themselves. They know the situation, and they have the ability to listen and get to know the other person really well so that they’re crafting the best possible deals.

Prepare To Ask For More

The key is going from closed to open questions. Classic closed questions can be answered with a “yes” or “no,” and the easiest answer is “no.” Instead of asking for a promotion. You can ask: "What’s the promotion process going to look like this year?” Or, “What do you need from me to make the case for my promotion?” Then listen to the answer.
When you ask someone that question, very often you’re going to get powerful information that’s going to tell you what matters most to them, so that you’re going to be able to figure out a way that meets their needs, while also meeting yours.

Asking Open-Ended Questions

The final critical skill you need to master in a successful negotiation is “landing the plane.” 
You asked your question and made your request, now, stop talking and land the plane. Silence can be nerve-wracking, putting you at risk of eating it up with words you may regret. A lot of high-value negotiation moves come after three and a half seconds of silence. If you need to count in your head, do it. But silence is a superpower in negotiation. It gives the other person time to think, and it prevents you from bidding against yourself.

Stop and Land the Plane: A Few Seconds Of Silence

Now is the time to ask for more—whether that’s a promotion, a raise, or other perks—says writer Alexandra Carter.


career

Career

personaldevelopment

Personal Development

moneyandinvestments

Money & Investments

How to get better at asking for more money

Has the following ever happened to you? One of your co-workers got the promotion you wanted, even though their professional credentials and achievements at work were not as good as yours. Unfair? Perhaps. But maybe it was simply because your colleague was better at “selling” their achievements than you.
And what is true for employees is even more so for the self-employed and for entrepreneurs – both small and large. At a time when we are flooded with information through the media and online, it is less important than ever before to simply be good at something.

Self-Marketing

Some people believe it is enough to be “good” at something because quality will eventually prevail on its own. That is naive. If that were the case, companies such as Mercedes or Apple could have stopped their advertising and PR campaigns decades ago. 
Even people we don’t normally associate with self-marketing owe much of their fame to their ability to build their personal brand, even those who claim that fame is a nuisance to them.

Just Being Good Isn't Going To Work

Einstein cultivated the image of the scientist who attached little importance to clothing, hated collars and ties, did not comb his long hair, wore no socks and left his shirts open.
Asked about his profession, he once quipped, “Fashion model.” Rumour has it that as soon as photographers approached, Einstein mussed up his hair with both hands to restore his quintessential image as an eccentric professor.

Even Albert Einstein Did Self-Marketing

When negotiating with publishers, theoretical physicist Stephen Hawking demanded that his next book should be available in airport bookstores all across America: “If I was going to spend the time and effort to write a book, I wanted it to get to as many people as possible.” 
His book A Brief History of Time spent 147 weeks on The New York Times bestseller list and a new record 237 weeks on the London Times bestseller list. It has been translated into forty languages and sold ten million copies.

The Book Of Stephen Hawking

Brand "Me" — or the Power of Self-Marketing

Good customer service is super important for any company striving for customer support greatness, but it shouldn’t be all there is to it.Sometimes, the best solution allows your customers to help themselves by giving them access to immediate knowledge without requiring personal assistance.

Solving Customer Queries

A <a href="https://www.groovehq.com/knowledge-base">knowledge base</a>(KB) consists of an online library filled with guides, tutorials, and answers to common customer questions about a business’s products or services. It’s a self-service portal that can be easily accessed by customers and internal employees alike. An effective knowledge base allows you to stay two steps ahead of your customers’ issues. Waiting for customers to come to you is a dangerous strategy.

Knowledge Base

An overwhelming <a href="https://www.groovehq.com/customer-service-statistics#statistics7">91%</a> of customers said they would use an online knowledge base if it were available and tailored to their needs. Beyond that, <a href="https://www.groovehq.com/customer-service-statistics#statistics7">55%</a> of consumers fall in love with a brand when that brand offers “easy access to information and support.” Reduce customer effort and you’ll improve customer loyalty.

The Stats Are In Favour

How many steps does the customer have to take to contact you and get answers to their questions? Something that could have taken 10 seconds has now turned into 10 minutes of their time and yours. Why would you not make that process easier?Your customers will be empowered to find their own solutions, feel accomplished, and appreciate your effort to make things as easy as possible.

Reduce The Steps

A good knowledge base will also give a boost to your customer support agents by:<ul><li>Helping them be more productive: Shifting basic support queries over to the knowledge base frees up your support staff for the really important issues.</li><li>Making them happier: Employees are happier when they’re able to spend more time on meaningful interactions. (For example, preempting a problem rather than resolving it after it has already negatively affected the customer.)</li></ul>

Benefits Of A Knowledge Base(KB)

Your knowledge base tool must do more than just exist. It has to be good. The first thing to note is that a knowledge base is, at its core, documentation.Documentation is the media—text, images, and video—that explain a product or service, the material that provides official information.

The Building Block Of Knowledge Base: Documentation

<ul><li>Be easily accessible</li><li>Be organized and easy to navigate</li><li>Solve common problems</li><li>Save a customer time</li><li>Be up to date</li></ul>

Traits Of A Good Knowledge Base

<ul><li>Decide on the core elements of your knowledge base</li><li>Choose your knowledge base content</li><li>Agree on the structure of your knowledge base articles </li><li>Write your knowledge base articles</li><li>Add visuals to your content</li><li>Publish your knowledge base</li><li>Analyze and improve your articles </li></ul>

Basic Process Of Building A Knowledge Base

<ol><li>Having a FAQ section: If a customer has a basic question about your product or service, the first place they generally look is the FAQ section.</li><li>Ensuring that the contact support option is always available.</li><li>Search function: Just like Google’s search bar, you’ll usually see this before the full list of knowledge base articles.</li></ol>

Three Core Elements of a Knowledge Base

Being with these two topics, no time-consuming customer or behaviour research is needed.<ul><li>Basics: Every single question a complete stranger would have about your company or service.</li><li>Getting started: The basic onboarding and setup process a customer goes through when starting to use your service/product, broken down into steps.</li></ul>

Choosing Your Content

There are a couple of things to keep in mind when it comes to knowledge bases specifically.First, focus on scaling the structure of your help content. Create a simple knowledge base template to use for every article.Second, prioritize the customer’s workflow and use cases. Most of your knowledge base articles probably include a set process the user needs to follow. Make it as smooth as possible.

KB Structure

<ul><li>Problem or topic: Describe the task on hand or the customer issue.</li><li>Step by step process: Describe the process of completing the task or solving the issue in detailed, but simple, steps.</li><li>Result: What should happen after the steps have been completed by the customer?</li><li>Related resources: Similar articles, questions, or topics</li></ul>

Article Structure

<ul><li>Put the most important information first. If there’s something the user absolutely needs to know before they get into the process of taking action.</li><li>Chronological order. Make sure the order of each step makes sense and doesn’t interfere chronologically with any other steps.</li><li>If there’s no chronological order or dependencies between tasks, make the easiest ones the first ones. </li><li>Avoid distractions. Structure the instructions in a way that keeps them focused on the tasks on hand and won’t interrupt their workflow.</li></ul>

Structure Tips

<ul><li>When writing the actual text for your articles, mind your language first and foremost to make your knowledge base as effective as possible. Assume the reader is a complete beginner.</li><li>Don’t use any advanced terminologies or industry-related jargon, even if it makes sense to you. This might be the first time the reader has seen any of this information. Make it simple.</li><li>When it comes to actually formatting your text, simplicity is key. Focus on making your communication as scannable as possible.</li></ul>

Writing The Actual Content

The less text, the better: Customer support isn’t the place to practice your novel writing skills. Short paragraphs: Nobody has the time or attention span to pick out important information from a wall of text.Bullet points and lists: You’ll make everyone’s life easier by structuring information in a way that’s easy to read and follow.Bold and italics: Use them to give more dimension to your text. Do not underline words unless they contain a link.Adding links: Point out resources that go more in-depth so you don’t have to explain everything in one article.

Important Points To Consider While Doing KB Content Writing

Visual materials enrich your support content and keep users engaged.The most obvious type of visuals to use in your knowledge base are screenshots of new products to show how things work. But you can also play around with instructional videos, GIFs, or whatever else you feel would add a little something extra to your content.

Add Visuals

Make your knowledge base easy to find both on your own website and through popular search engines. Feel free to link to your knowledge base from other forms of support, too. Don’t be afraid to rub the fact that you have a knowledge base into people’s faces. How else are your customers going to find it? The more places you feature your knowledge base link, the better.

Publish Your Knowledge Base

The success of your knowledge base (or lack of success) should be constantly measured to see where to improve.When looking at your knowledge base performance, focus on impact. Examples of what to track include:<ul><li>Increase in customer satisfaction </li><li>Decreased volume of tickets</li></ul>Examine how your customers are using your company’s knowledge base. What parts are customers engaging with most? What are they searching for?

Analyse and Improve Your KB Content

A good knowledge base is never complete. Don’t be that company with an outdated, useless portal. Audit the entire base on a recurring basis, aim for monthly or quarterly check-ins. Add new products, updates or other changes to your knowledge base articles, and delete old, irrelevant posts about features that don’t exist anymore.

Review Your KB

<ul><li>A good knowledge base will save you tons of time, and make both your customers and support agents happier. It takes time up front, but it’s worth it.</li><li>Gather your customer support team and start simple. Figure out the basics, then get writing.</li><li>Once you have a functioning and effective knowledge base, you can build and improve on it anytime.</li></ul>

Save Time, Money and Resources

Here's the basic process of building a knowledge base: Decide on the core elements of your knowledge base. Select which topics to include. Agree on the structure of the content. Write the knowledge base articles. Add visuals. Analyze and improve.

Discover the world of business and economics.

economics

Economics

How to Create a Knowledge Base: Building Self-Service for Customer Support | Groove Blog

Branding has been a hot word in marketing for many years, and for good reason — a strong brand can help make sales that a weaker brand wouldn’t be able to make.

Your brand is simply your reputation

Somewhat related are your Google search results. When people search for you, the items that come up matter – a lot. The <a href="https://www.mickmel.com/google-search-results-big-part-brand/">more you can control them, the better you’ll appear</a>. You can’t directly control reviews and conversations, but you can do a lot of work to help ensure that those show positive sentiment toward your company.

Google

When business professionals say they want to “enhance their brand” or “build brand equity,” they almost always mean “improve their reputation.”

Word hard to treat people right and keep a strong reputation, and your brand will make people feel the way you always hoped it would.

Branding has been a hot word in marketing for many years, and for good reason -- a strong brand can help make sales that a weaker brand wouldn't be able to make. What is your brand, though? While building a solid visual identity and messaging framework is vitally important to…

entrepreneurship

Entrepreneurship

Creating unique videos and releasing them on your socials after editing is one way to go, but you can take this technique a step further when you choose to live stream across multiple time zones to connect with all your followers at once.When something is happening in real-time, you’re generating more excitement around the content. If your audiences don’t join in now, they’ll miss the video, sale, or opportunity for good! Live streaming also allows you to interact with fans instantly, where you can answer questions, give shoutouts, and even integrate live chat solutions to respond to concerns.

Go Live

An online contest is a fantastic way to generate interest in a product release or in your business in general. Contests allow fans to engage with you in a fun, creative way.As you develop a contest that makes sense for your business, consider what’s relevant to your operations. Ask fans to submit ideas for a product name or mascot, or create a video challenge that advertises a new product and allows you to share fan submissions related to your business.Contests work best when you offer prizes in exchange for encouraging your audience to take on a more active role.

Friendly Competitions

Part of what keeps fans engaged with your business is the people behind the scenes. Instead of a faceless corporation, your audience wants to see who actually keeps the company running. If there’s only been one person in charge of your social media campaigns, it’s time to stage a social media takeover. Over the course of several months, you could have different members of your team take the helm, sharing their job, a look behind the scenes, and a day in the life of their position at your company.With this strategy, you’re generating excitement on both sides—with fans and employees. Y

Social Media Takeover

Many businesses keep the same level of professionalism on their social media as they do throughout their company. Unfortunately, this can lead to stiff and boring socials. Your website is where you want to maintain that sense of professionalism—let down your hair and show off a little personality on social media!Some ways you can incorporate more lighthearted levity into your social media content includes:<ul><li>Incorporating Memes & GIFs</li><li>Participating in Viral Challenges</li><li>Creating Posts of Work Pets</li><li>Dancing in Tik Tok Challenges</li><li>Referencing Pop-Culture.</li></ul>

Join in on the Fads

If someone has already purchased a product or engaged with your content, you want to keep them communicating. Instead of replying with an emoji or a “Thanks!”, keep the conversation flowing with a question. Ask for feedback, get their views on the best feature for a product, and generate a little more back and forth to hold their attention. The longer you keep them engaged, the more you get to establish your brand identity, present yourself as an expert on a topic, and make sure they remember your excellent customer service.

Keep Communication Active

Social media management is all about building a connection and trust with people who may never meet you face to face. Create content that sets you up as an expert, respond to concerns in a meaningful way, and ensure your customers turn to you whenever they need help.

Building Trust

The way you choose to engage with fans and followers online is a great way to showcase your brand identity,

artsandculture

Society, Arts & Culture

Creative Ways to Connect with Your Online Community

The skills , knowledge and drive within you are what will make you great.<ul><li>It is up to you what you achieve in your selling career!</li><li>You’re your greatest asset !</li><li>Some of us believe the myth that there are natural-born sales wonder ! THERE AREN’T!! It let’s us avoid taking full responsibility for our own performance!</li></ul>Advantages of Selling:<ol><li>Freedom of Expression</li><li>Freedom to become as successful as you want to be!</li><li>Daily challenges</li><li>Offers high potential returns from a low capital investments </li><li>It’s fun!!</li><li>It’s satisfying!!</li><li>It stimulates your personal growth!</li></ol>

Chapter 1: What the Profession of Selling Really is

<ol><li class="ql-align-justify">Prospecting </li><li class="ql-align-justify">Making original contact the professional way -> Use the situation when you meet new people even in non-sales business settings! Refine your skills during this initial contacts to become memorable and to remember as much about them as possible to impress them even more on the second meeting!</li><li class="ql-align-justify">Qualification -> Invest your time with the right people who can make yes decisions!</li><li class="ql-align-justify">Presentation -> You must present the product in such a way that your prospects see it’s just what they had in mind all along!</li><li class="ql-align-justify">Objection Handling </li><li class="ql-align-justify">Closing the Sale</li><li class="ql-align-justify">Referrals </li></ol>

The seven basics that’ll make you as great as you want!

Knowing how to learn fast is the key to rapid personal growth and quick sales success!<ol><li> Impact ->the more you’re interested in a topic the more easily you remember details about it!</li><li>Repetition -> Repeating anything often enough and it will start to become you!!</li><li>Utilisation -> Use them or loose them!</li><li>Internalisation -> Don’t stop! Reinforce your learning , preserve your hard-won skills, enhance your knowledge!! </li></ol>

(Money) Study + Optimise Your Learning 

Selling Champions have….<ol><li>a memorable appearance!</li><li>They’re proud, not only of what they do for a living - helping others - but also of their companies, their products, and the service they provide!</li><li>They practise being more and more confident so that people are moved by their belief!</li><li>Top people close warmly!</li><li>Champions believe in themselves and act with assurance!</li><li>Champions want to get rich!</li><li>They have a burning desire to achieve!</li><li>They learn why they fear!</li><li>Champions are exited about life! They have a superior performance regardless the situation! They bring their own sunshine!</li></ol>

Chapter 2: The Twelve Sources Of Sensational Success 

10.Champions really care about their clients!11.Champions don’t take rejection personally.12.They all believe in continuing education! They study technique and learn new skills!

The Twelve Sources Of Sensational Success 

<ol><li> You can accept the level of prosperity that you have or you exerting extra effort to get more!</li><li>Focus on the specific things that you want. Make agreement with yourself: If I do this, I get that.</li><li>Take it in steps. The essential element is faith in yourself!</li></ol>

How To Develop Desire

<ul><li>Humans can receive a stimulus, pause to consider what their best response will be, and then respond.</li><li>In selling, the pause is essential! If you respond to quickly clients may get the feeling that you’ve answered this questions many times</li><li>As anything you choice to do, you’ll be as good as the practise, drill, and rehearsal you go through before you actually perform the action!</li><li>Champions like to make money. So they don’t wing it — they prepare. Intensively!</li><li>They enjoy finding new objections anytime — except they’re with customers </li><li>Champions find new objections and develop their best responses to them</li></ul>

STIMULUS-PAUSE-RESPONSE PT.1

<ul><li>The function of the professional salesperson is to know what a prospect might ask or object to, what information and responses will best meet the expected question and objections!</li><li>You learned exactly what they would say and what you should say!</li><li>Prepare professionally and you’ll earn a professional’s income!</li></ul>

S-P-R PT.2

A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently

books

Books

After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years. Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn: <ul><li>How to create the perfect selling climate</li><li>Specific questions and tie-downs</li><li>Referral and non referral prospecting</li><li>How to "sell" the most important people you know</li><li>Effective phone techniques</li><li>How to finesse the first meeting</li><li>How to handle objections and what to do when you hear the word "no"</li><li>How to test different closes and master sixteen powerful closes</li><li>How to plan for greatest selling impact</li><li>And he shows you how his great selling techniques can be yours!</li></ul>

Tom Hopkins

How to Master the Art of Selling

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