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How To Win Friends and Influence People
by Dale Carnegie
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We aren’t able to make real changes by criticizing people, and we’re instead often met with resentment. It’s important to remember that when dealing with people, we’re dealing not with creatures of logic, but with creatures of emotion, who are motivated by pride and ego.
Criticism is futile and dangerous. It puts a person in a defensive mode. People learn faster and retain knowledge more effectively when rewarded for good behavior than punished for bad behavior
The only way to influence other people is to talk about what they want and show them how to get it.
To convince someone to do something, we have to frame it in terms of what motivates them. And in order to do that, we have to be able to see things from their point of view as well as our own.
You must have a good time meeting people if you expect them to have a good time meeting you.
Actions speak louder than words, and a genuine smile says, “I like you, You make me happy". But an insincere grin doesn’t fool anybody. We know it is mechanical and we resent it.
Calling someone by their name is like paying them a very subtle compliment. Conversely, forgetting or misspelling someone's name can have the opposite effect and make it feel as though we are distant and disinterested in them.
From the waitress to the senior executive, the name will work magic as you deal with others.
People want the approval of those with whom they come in contact. They want recognition of their true worth. They want a feeling that they are essential to the world.
But they don’t want to listen to cheap, insincere flattery - they crave sincere appreciation.
When talking with people, we should never begin with the points on which we disagree. We should start by emphasizing the things on which we agree, and be sure to convey that we’re both striving for the same result - our differences are in method, but not purpose.
The key is to keep our opponent from saying “no,” as this is a very difficult sentiment to overcome.
One of the fundamental keys to successful human relations is understanding that other people may be totally wrong, but they don’t think they are.
Put yourself in their place. Success in dealing with people depends on a sympathetic grasp of the other person’s viewpoint.
Principles to follow: